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科技与出版  2025, Vol. 44 Issue (2): 15-25    
产业观察
新时期农家书屋改革发展建议
陈含章1,魏玉山2,陈凯3
1. 中国新闻出版研究院,100073,北京
2. 韬奋基金会,100037,北京
3. 国家新闻出版署,100052,北京
Suggestions on the Reform and Development of Rural Library in the New Era
CHEN Hanzhang1,WEI Yushan2,CHEN Kai3
1. Chinese Academy of Press and Publication, 100073, Beijing, China
2. Taofen Foundation of China, 100073, Beijing, China
3. National Press and Publication Administration, 1000523, Beijing, China
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摘要: 

农家书屋是国家在农村地区实施的重点文化惠民工程,发展近二十年,已经成为乡村公共文化服务体系的重要组成部分,为保障农村居民的基本文化权益发挥了重要作用,为基层公共文化服务的开展积累了宝贵经验。当前农家书屋面临着图书不新、机制不活、效能不高、数字技术参与度低等系统性、结构性问题,亟待改革破局。针对以上突出问题和新的公共文化服务政策要求,文章从公共服务责任、数字技术应用、体制机制创新、文化功能升级等四个方面提出农家书屋改革发展建议。

关键词 农家书屋数字农家书屋乡村阅读公共文化服务农村文化建设    
Abstract

The “Rural Library” Project is a key national cultural program implemented by Chinese government in rural areas. Nearly over the past two decades since its launch, it has become an important part of the public cultural service system, playing a significant role in safeguarding the basic cultural rights of rural residents and accumulating valuable experience for the development of grassroots public cultural services. However, during its operation, the project has gradually exposed some problems. Overall, there are systematic and structural issues such as outdated book collections, inflexible mechanisms, low efficiency, limited integration of digital technology, insufficient exertion of rural residents' subjectivity, and unbalanced regional development. Additionally, the project also faces external environmental pressures such as rural hollowing out and the growing dominance of digital entertainment in capturing public attention. These challenges pose severe obstacles to its development, necessitating urgent reform to break through the deadlock. Furthermore, the Chinese government has introduced higher requirements and new development strategies for the construction of the modern public cultural service system. As an important grassroots public cultural facility, the “Rural Library” urgently needs to keep up with the pace. In view of this, the project team of "Research on the Development of Rural Library in the Digital Age", aim at the prominent problems currently faced by “Rural Library” and the new policy requirements, and put forward reform and development suggestions from four aspects based on extensive research and analysis. First, to address the weak public service awareness among some administrative personnel, relevant suggestions are provided to ensure the sustainable development of the “Rural Library”. For instance, fully implement the "Public Cultural Services Guarantee Law of the People's Republic of China", adhere to the principle of equalization of public cultural services, innovate and optimize the network layout, increase financial input, and strengthen the service efficiency of rural libraries in accordance with the law. Second, in light of the current era of rapid digital development, it is proposed to utilize digital technology to empower public service capabilities and establish a "one body with two wings" management and service system for “Rural Library” to enhance its service efficiency. For example, establish National Digital Rural Library Platform to achieve integrated services and management of traditional, carry out full-process digital transformation of traditional rural libraries to comprehensively improve work efficiency and service efficiency. Third, in response to the current inflexible mechanisms of “Rural Library”, it is proposed to innovate multiple mechanisms for the operation of public cultural services, and accelerate the development of public cultural service supply subjects from a single subject to multiple subjects. For instance, widely explore the government and social capital cooperation model to form a social multi-party co-construction mechanism; cultivate professional organizations for promoting reading among the public, and set up a "Rural Reading Public Welfare Fund"; establish a “Rural Library” volunteer service mechanism to form a social multi party co-management mechanism. Fourth, in light of the cultural and spatial characteristics of “Rural Library”, specific measures are proposed to upgrade the new cultural functions. For example, establish new type of rural public cultural spaces based on rural libraries, and transform them with conditions into new places for the inheritance of publishing culture.

Key wordsrural library    digital rural library    rural reading    public cultural service    rural cultural construction
出版日期: 2025-03-14
基金资助:国家社科基金重点项目“数字化时代农家书屋发展研究”(19AXW001)

引用本文:

陈含章,魏玉山,陈凯. 新时期农家书屋改革发展建议[J]. 科技与出版, 2025, 44(2): 15-25.
CHEN Hanzhang,WEI Yushan,CHEN Kai. Suggestions on the Reform and Development of Rural Library in the New Era. Science-Technology & Publication, 2025, 44(2): 15-25.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I2/15

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