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科技与出版  2025, Vol. 44 Issue (8): 28-37    
融媒之光
媒介升维与空间重构:可交互空中成像技术对出版业的范式革新研究
王剑飞1,2,林松1
1. 合肥工业大学文法学院,230009,合肥
2. 北京大学出版研究院,100871,北京
Media Dimensional Upgrading and Spatial Reconstruction: A Study on the Paradigm Innovation of the Publishing Industry by Interactive Aerial Imaging Technology
WANG Jianfei1,2,LIN Song1
1. School of Humanity and Law, Hefei University of Technology, 230009, Hefei, China
2. Publishing Research Institute, Peking University, 100871, Beijing, China
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摘要: 

可交互空中成像技术以其无须介质即可实现虚拟图像的空间呈现与实时互动的特点,正在成为推动出版业范式革新的重要力量。本文从这一新型技术推动出版载体虚拟化、出版技术交互化、出版符号的具身化升级出发,探讨出版内容生产逻辑、分发渠道与用户体验范式的空间化重构。同时,本文认为该技术作为新质生产力将开启出版产业一种新型生态结构的生成,并对出版业的带来一种全新范式。在这一范式中,可交互空中成像技术将对出版链条各要素之间的互动关系进行改造,从而推动出版融合发展在虚拟出版阶段进入全新状态。

关键词 空中成像技术空间重构出版数字化转型新型出版传播体系    
Abstract

With the rapid advancement of immersive technologies, interactive aerial imaging technology has emerged as a transformative force in the evolution of the publishing industry. This technology fundamentally redefines traditional display systems and human-computer interaction models. By utilizing a negative refraction flat lens as its core optical component, it reconstructs light fields to re-converge previously divergent beams in mid-air, producing freestanding three-dimensional images without requiring any physical medium. This research examines how Interactive Aerial Imaging Technology is catalyzing a paradigm shift in publishing through two primary pathways: media dimensionality uplift and spatial reconstruction. The former refers to the evolution of publishing carriers from static, two-dimensional forms to virtual, immersive interfaces. When integrated with gesture recognition, voice control, and other sensory technologies, this imaging system enables real-time, embodied interaction between users and content—transforming reading from a screen-based cognitive process into a multi-sensory spatial experience. These immersive capabilities expand the sensory boundaries of reading while offering new avenues for the reconfiguration of textual, visual, and symbolic elements within publishing. This transformation reflects a transition in publishing from visual-centric engagement toward embodied and experiential modes of interaction, aligning with broader trends in post-screen human-computer interfaces. The second pathway, spatial reconstruction, involves reorganizing publishing workflows and user engagement scenarios through immersive spatial deployment. Holographic publishing enables the embedding of content directly into physical environments—such as museums, libraries, retail outlets, and educational spaces—converting traditional platform-based distribution into contextual environmental integration. Use cases including holographic prompters, interactive display terminals, and digital heritage exhibitions illustrate how publishing content can now coexist with users in three-dimensional, explorable environments. These transformations establish the foundation for a new "spatial publishing" model, characterized by personalized delivery, interactive knowledge pathways, and reconfigurable multi-modal content. Furthermore, this research also concentrates on challenges and opportunities concerning industrial implementation, including high equipment costs, underdeveloped content adaptation workflows, and legal uncertainties surrounding virtual content ownership. In response, pioneering companies such as EASPEED and XHOLO Technology have established service-oriented content teams to assist publishers in converting texts, images, and videos into interactive holographic formats. Additionally, national policies that encourage the integration of new technologies into public reading services also provide institutional guarantees for wider promotion. These developments reflect broader trends in integrating the emerging technologies into knowledge and cultural infrastructures. While highlighting the disruptive potential of this technology, the research also critically reflects on its ethical and societal implications. It addresses concerns regarding data privacy, spatial content governance, and technical accessibility.

Key wordsaerial imaging technology    spatial reconstruction    digital transformation of publishing    new publishing and dissemination system
出版日期: 2025-09-09
基金资助:国家社科基金重大项目“全媒体传播体系下的出版深度融合发展研究”的阶段性成果(23&ZD219);安徽省哲社规划项目“安徽当代文学期刊的数字出版场景化研究”的阶段性成果(AHSKY2024D071);安徽省级质量工程项目“网络与新媒体新建专业质量提升项目”成果(2023xjzlts005);中央高校基本科研业务费

引用本文:

王剑飞,林松. 媒介升维与空间重构:可交互空中成像技术对出版业的范式革新研究[J]. 科技与出版, 2025, 44(8): 28-37.
WANG Jianfei,LIN Song. Media Dimensional Upgrading and Spatial Reconstruction: A Study on the Paradigm Innovation of the Publishing Industry by Interactive Aerial Imaging Technology. Science-Technology & Publication, 2025, 44(8): 28-37.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I8/28

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