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科技与出版  2025, Vol. 44 Issue (9): 29-37    
特别策划·破局·融合
专业出版:走“专精特深”融合发展之路
郎红旗
化学工业出版社有限公司,100011,北京
Professional Publishing: Toward Integrated Development along the Path of “Specialization, Excellence, Distinctiveness, and Depth”
LANG Hongqi
Chemical Industry Press Co. Ltd., 100011, Beijng, China
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摘要: 

专业出版是现代图书出版业的重要组成部分。本文首先梳理了专业出版的发展历程,分析了国内外专业出版的发展现状——国际市场由大型跨国出版集团主导,国内则形成以行业出版社为主体的中国特色体系。在此基础上,本文深入探讨了国内专业出版面临的五方面挑战,包括传统出版范式不适应需求、人工智能的颠覆性影响、数字化转型压力巨大、国际竞争力不足及数字版权保护风险。面对这些问题,有针对性地提出“专精特深”的融合发展路径——“专”即坚定专业化定位与专业能力建设,“精”即打造精品内容与精准服务,“特”即突出特色化与差异化,“深”即实现内容资源的深度利用与深度传播。文中结合具体案例进行探究分析,并突出强调“内容+技术”双轮驱动的融合发展模式是专业出版高质量发展的必然选择。

关键词 专业出版融合发展专精特深数智化转型国际竞争力    
Abstract

Professional publishing, as a core segment of the modern publishing industry, serves an irreplaceable role in disseminating specialized knowledge, driving technological progress, and facilitating civilizational advancement. This paper systematically examines the evolution and current landscape of professional publishing both globally and within China, while analyzing its challenges and proposing a development path centered on "specialization, excellence, distinctiveness, and depth." This paper traces the origins of professional publishing to the 18th–19th centuries, when the Industrial Revolution spurred demand for specialized knowledge among emerging professions such as engineers and physicians. It then compares the global dominance of transnational publishing groups (e.g., RELX Group, Springer Nature) characterized by mature digital ecosystems, extensive academic journal portfolios, and advanced AI-driven services, and China’s distinctive professional publishing landscape, which features industry-specific publishers primarily focused on book publishing, fragmented academic journal distribution, and a "large in quantity but weak in strength" structure. Through in-depth analysis, this paper identifies key challenges faced by Chinese professional publishing: outdated traditional paradigms inadequately addressing diverse knowledge service needs, disruptive impacts of AI (e.g., generative AI reshaping content creation and quality control), substantial pressure from technological iteration and digital transformation, limitations in international competitiveness, and risks regarding copyright protection and data security. To address these challenges, this paper proposes an integrated development strategy: (1) Specialization by strengthening core positioning and professional capabilities in niche fields; (2) Excellence by creating high-quality content and precision services tailored to user needs, exemplified by Elsevier’s AI-powered academic platforms; (3) Distinctiveness by fostering unique, differentiated offerings, as seen in Henan Science and Technology Press’s success in handcraft publishing; (4) Depth by enabling in-depth utilization of content resources and targeted dissemination, such as Chemical Industry Press’s safety education platform. This paper concludes that integrating "specialization, excellence, distinctiveness, and depth" with digital and intelligent technologies remains crucial for Chinese professional publishing to achieve high-quality development, enhance global competitiveness, and adapt effectively to the evolving landscape of knowledge dissemination.

Key wordsProfessional Publishing    Integrated Development    Specialization, Excellence, Distinctiveness, and Depth    Digital Transformation    International Competitiveness
出版日期: 2025-10-15

引用本文:

郎红旗. 专业出版:走“专精特深”融合发展之路[J]. 科技与出版, 2025, 44(9): 29-37.
LANG Hongqi. Professional Publishing: Toward Integrated Development along the Path of “Specialization, Excellence, Distinctiveness, and Depth”. Science-Technology & Publication, 2025, 44(9): 29-37.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I9/29

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