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科技与出版  2026, Vol. 45 Issue (3): 14-27    
特别策划·2025出版盘点
2025年中国数字出版发展态势盘点与2026年发展展望
毛文思,王飚
中国新闻出版研究院,100073,北京
China's Digital Publishing in 2025: High-Quality Development under Digital China and Cultural Powerhouse Agendas, with an Outlook for 2026 and the 15th Five-Year Plan
MAO Wensi,WANG Biao
Chinese Academy of Press and Publication, 100073, Beijing, China
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摘要: 

党的二十大以来,以习近平同志为核心的党中央对文化强国建设作出更加全面系统的重大部署,为数字出版高质量发展提供了坚实保障。2025年是“十四五”规划收官之年,也是“十五五”规划谋篇布局之年。在国家加快数字中国、文化强国建设的战略背景下,我国出版业持续推进深度融合发展,发展新质生产力,创新创造新模式、新业态,打造发展新动能。数字出版在政策引导、内容建设、技术应用、模式创新、人才建设、国际传播能力、保障机制等方面均取得了长足进展。迈向高质量发展阶段的数字出版已成为新时代我国文化建设的重要生力军,在文化强国建设、数字经济发展中发挥更加重要的作用。本文全面梳理2025年中国数字出版发展状况,阐释2025年数字出版发展的新特点、新成绩,并对2026年乃至“十五五”时期数字出版的发展前景予以展望。

关键词 数字出版融合发展文化建设数智化    
Abstract

Situated in the post–20th National Congress policy context, this article reviews the development landscape of China's digital publishing in 2025 and provides an outlook for 2026 and the 15th Five-Year Plan period. The paper frames 2025 as a dual temporal hinge: it is simultaneously the concluding year of the 14th Five-Year Plan and the agenda-setting year for the 15th Five-Year Plan. Within this hinge, digital publishing is positioned as a key force for high-quality cultural development and as an enabling component of the digital economy, under the strategic backdrop of advancing Digital China development and building China into a cultural powerhouse. The article adopts a comprehensive annual-review logic and organizes its synthesis across seven dimensions explicitly named in the abstract: policy guidance, content building, technology application, model innovation, talent building, international communication capability, and safeguard mechanisms. This dimensional structure functions as the paper's operational method: it converts an otherwise diffuse "trend review" into a structured account of where progress is claimed, how progress is categorized, and which domains constitute the sector's capability system. Across these dimensions, the paper highlights a general trajectory of "deep integrated development." Digital publishing's progress is described as multidirectional rather than single-track: policy guidance provides a stabilizing institutional framework; content building addresses the foundation of high-quality supply; technology application advances under a digital-intelligence orientation; model innovation manifests in new modes and new business forms; talent building is treated as a capacity prerequisite; international communication capability is framed as an outward-facing development direction; and safeguard mechanisms provide governance conditions for sustainable expansion. Importantly, the article links this trajectory to the macro-level goal of developing new quality productive forces, treating digital publishing not only as a cultural-sector modernization project but also as an industrial upgrading project that requires new drivers of development. The value of the paper's framing lies in its explicit coupling of "strategic context" and "sectoral capability." By placing digital publishing within Digital China and cultural powerhouse agendas, and by highlighting the sector's progress across the seven named dimensions, the article makes an implicit claim: high-quality digital publishing development depends on the simultaneous strengthening of policy, content, technology, models, talent, international communication, and governance safeguards. The outlook portion extends this logic into 2026 and beyond, suggesting that future development should continue to be assessed through the same capability dimensions and the same high-quality-development orientation, while being aligned with the planning and layout tasks of the 15th Five-Year Plan period. Overall, the article provides a structured narrative of progress and prospects that treats digital publishing as an increasingly important force in China's contemporary cultural construction and digital economic development.

Key wordsdigital publishing    integrated development    Digital China    cultural powerhouse    new quality productive forces
出版日期: 2026-05-15

引用本文:

毛文思,王飚. 2025年中国数字出版发展态势盘点与2026年发展展望[J]. 科技与出版, 2026, 45(3): 14-27.
MAO Wensi,WANG Biao. China's Digital Publishing in 2025: High-Quality Development under Digital China and Cultural Powerhouse Agendas, with an Outlook for 2026 and the 15th Five-Year Plan. Science-Technology & Publication, 2026, 45(3): 14-27.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2026/V45/I3/14

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