|
|
|
| Optimization of Multi-subject Collaborative Innovation Path in Value Cocreation on Multi-Sided Digital Reading Platforms: A Platform Ecosystem Perspective |
| FAN Wenting1,)2) |
| 1). School of Journalism and Communication, Anhui University, 230601, Hefei, China |
|
|
|
|
Abstract The rise of platform-based enterprises represents one of the most significant economic shifts of the 21st century, manifesting across various industries, with a pronounced trend toward emergence and monopolization in the digital publishing sector. Multi-Sided Digital Reading Platform develop and generate new values in the digital reading domain through the extensive "collective participation" of platform leaders, customers, authors, and other stakeholders. This study examines critical challenges in value co-creation faced by Multi-Sided Digital Reading Platforms across three dimensions, drawing from publishing studies, management, and economics, while incorporating platform ecosystem theory, value co-creation theory, platform economy theory, complementarity theory, and co-evolution theory. The first challenge involves managing "redundant resources" from a resource-based perspective. The second addresses the coordination of upstream and downstream value chain partners from the value chain perspective. The third focuses on developing the platform ecosystem's overall value from the platform evolution perspective. Through comprehensive literature review and case analyses, this study identifies three primary participant groups in the value co-creation ecosystem of Multi-Sided Digital Reading Platform: platform leaders, customers, and other stakeholders. Specifically, complementary manufacturers mainly consist of: content providers, copyright cooperation companies, printing enterprises, distribution companies, technical service providers, advertising and PR partners, financial service organizations, as well as other enterprises and individuals that provide complementary products for the platform. Administrative management organizations encompass relevant regulatory authorities at both the national and local government levels.Industry management organizations include practitioner associations, industry institutions, and industry associations. Among these, other stakeholders encompass complementary manufacturers, administrative organizations, industry management organizations, and additional entities. Analysis of multiple global digital reading sector cases reveals that within the value co-creation ecosystem of Multi-Sided Digital Reading Platform, the value proposition of platform leaders focuses on identifying potential shared values, establishing a complementary innovation ecosystem, and distributing platform value among all participants, while managing co-innovation risks. The value propositions among other stakeholders, including complementary manufacturers, administrative organizations, and industry management organizations, demonstrate notable variation. Customer value propositions encompass personal, practical, and holistic dimensions. Customers seek platforms that facilitate matching and integration of complementary content products and services, improve information search efficiency, provide access to knowledge-intensive expertise, and fulfill personalized customization requirements. Based on the aforementioned research findings, the study proposes specific strategies and recommendations for expanding and enhancing the value co-creation ecosystem of Multi-Sided Digital Reading Platforms. For example, attracting complementary vendors to follow and enhancing value capture capabilities; strengthening platform isolation mechanisms to build a diverse ecological network; and guiding diverse stakeholders toward mutual benefit and balanced interests. Only by pursuing an ecological strategy of co-creation and sharing can all platform participants benefit.
|
|
Published: 30 April 2025
|
|
|
|
| 1 |
亚历克斯·莫塞德, 尼古拉斯·L. 约翰逊. 平台垄断: 主导21世纪经济的力量[M]. 杨菲, 译. 北京: 机械工业出版社, 2018, 86.
|
| 2 |
OZALPH,CENNAMOC,GAWERA.Disruption in platform-based ecosystems[J].Journal of the Management Studies,2018(7):1203-1241.
|
| 3 |
范文婷.平台经济视角下多边数字阅读平台价值共创过程研究[J].出版发行研究,2023(11):53-60.
|
| 4 |
BARNEYJ B.Firm resources and sustained competitive advantage[J].Advances in Strategic Management,1991(1):3-10.
|
| 5 |
赵天一,王宏起,李玥,等.新兴产业创新生态系统综合优势形成机理:以新能源汽车产业为例[J].科学学研究,2023(12):2267-2278.
|
| 6 |
CHOUDARYS P,Van ALSTYNEM,PARKERG,et al.Pipelines, platforms, and the new rules of strategy[J].Harvard Business Review,2016(4):54-63.
|
| 7 |
MARCOS-CUEVASJ,NATTIS,PaloT,et al.Value co-creation practices and capabilities:Sustained purposeful engagement across B2B systems[J].Industrial Marketing Management,2016(56):97-107.
|
| 8 |
罗珉,杜华勇.平台领导的实质选择权[J].中国工业经济,2018(2):82-99.
|
| 9 |
VARGOS L,LUSCHR F.Service-dominant logic: Continuing the evolution[J].Journal of the Academy of Marketing Science,2008(1):1-10.
|
| 10 |
CUSUMANOM A,GAWERA.The elements of platform leadership[J].IEEE Engineering Management Review,2003(1):8.
|
| 11 |
ADNERR.Match your innovation strategy to your innovation ecosystem[J].Harvard Business Review,2006(4):98-107.
|
| 12 |
风间. 当微信读书开始做出版[EB/OL].(2023-12-21)[2025-01-08]. https://www.163.com/dy/article/IMG2UKH20521DVI5.html.
|
| 13 |
魏江,陶颜,王琳.知识密集型服务业的概念与分类研究[J].中国软科学,2007(1):33-41.
|
| 14 |
李俐. 评论量超过400万, 现象级网文《诡秘之主》为何这么火?[EB/OL].(2020-05-03)[2024-10-28]. https://news.qq.com/rain/a/20200503A05XE000.
|
| 15 |
越来越“下沉”的网文小说, 靠什么吸引5亿中国人[EB/OL].(2023-12-29)[2024-10-24]. https://www.sohu.com/a/748042602_121332532.
|
| 16 |
YOFFIED B,KWAKM.With friends like these: The art of managing complementors[J].Harvard Business Review,2006(9):88-98.
|
| 17 |
蔡宁,刘双,王节祥,等.平台生态系统战略更新的过程机制研究:相互依赖关系构建的视角[J].南开管理评论,2023(3):1-19.
|
| 18 |
Epic!官网[EB/OL]. [2025-01-12]. https://www.getepic.com/?fromKidsMoreInfo=true.
|
| 19 |
Smashwords官网[EB/OL].[2025-01-09]. https://www.smashwords.com/about.
|
| No related articles found! |
|
|
|
|