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科技与出版  2025, Vol. 44 Issue (11): 15-25    
特别策划·迈向出版生态创新的未来
海外青少年文学出版实践研究及对中国当代文学“走出去”的启示——基于亚马逊“最佳青少年图书”(2020—2024)的考察
周霞1,2
1. 广西师范大学文学院/新闻与传播学院,541004,广西桂林
2. 广西师范大学桂学研究院,541004,广西桂林
Publishing Practices of Overseas Young Adult Literature and Their Implications for the "Going Global" of Contemporary Chinese Literature: Based on an Analysis of Amazon′s "Best Books for Teens and Young Adults"(2020—2024)
ZHOU Xia1,2
1. School of Language and Literature/School of Journalism and Communication, Guangxi Normal University, 541004, Guilin, China
2. Institute for the Study of Guangxi Culture, Guangxi Normal University, 541004, Guilin, China
全文: HTML    PDF(11168 KB)  
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摘要: 

中国当代文学“走出去”是增强国家文化影响力的关键路径之一。推动中国当代文学更广泛地进入国际主流出版市场,已成为我国出版界亟待解决的关键议题。文章聚焦海外青少年文学出版领域,以亚马逊图书频道2020—2024年发布的“最佳青少年图书”榜单的100种图书作为研究样本,从出版机构、作家族裔、文本特征、外观设计、作品篇幅与媒介策略等维度,系统分析近年来海外青少年文学出版的特征与趋势,并进一步探讨其出版实践对中国当代文学“走出去”路径构建的启示,以期为我国出版机构制定面向海外青少年文学图书市场的出版路径提供参考,并为中国当代文学的国际传播提供新的观察视角。

关键词 青少年文学中国当代文学类型文学出版“走出去”国际出版    
Abstract

The international dissemination of contemporary Chinese literature has become an increasingly important topic within global cultural exchange; however, its integration into mainstream international publishing networks remains limited. Young adult (YA) literature, as one of the most dynamic and commercially influential sectors of the contemporary book market, provides a valuable perspective for understanding how literary works attain visibility, legitimacy, and transnational circulation. This study examines the structural characteristics and emerging tendencies of overseas YA publishing by analyzing Amazon's "Best Books for Teens and Young Adults" lists from 2020 to 2024. Although these lists primarily reflect English-language publishing practices, their editorial authority, market impact, and wide readership make them a valuable entry point for identifying dominant trends in contemporary YA publishing. The purpose is not to represent global YA publishing in its entirety, but to leverage this influential corpus to identify key industrial patterns and explore their implications for the international presence of contemporary Chinese literature. The dataset comprises 100 titles selected annually by Amazon's editorial team. The selection mechanism combines professional editorial judgment with indicators of market performance, giving the corpus significant industrial representativeness. A mixed content analysis approach was employed. For each title, publication metadata, imprint information, and paratextual materials were collected from publicly available sources, supplemented by professional evaluations and reader-generated commentary across multiple online environments. The combination of professional, market oriented, and reader generated materials allows for a clearer understanding of how YA books are produced, presented, and circulated in contemporary publishing ecosystems. The analysis identifies six major patterns. First, YA publishing within the sample is dominated by large international publishing groups, while independent presses contribute to ecosystem diversity and innovation. Second, the ethnic composition of authors demonstrates increasing cultural plurality, with writers from diverse backgrounds—including those of Chinese descent—achieving greater visibility. Third, genre fiction constitutes the predominant textual form, and limited perspectives remain the most widely adopted narrative modes. Fourth, visual design has become a crucial means of symbolic communication, as cover aesthetics create recognizable visual identities and enhance the capacity of books to circulate within image driven digital environments. Fifth, works of medium to long length dominate the corpus, and publishing in series has become a stable strategy for sustaining reader engagement and expanding narrative worlds. Sixth, multimodal media strategies that coordinate print editions, digital formats, audiobooks, and social media engagement highlight the increasingly integrated nature of contemporary publishing. Based on this, the study proposes several pathways for strengthening the international circulation of contemporary Chinese literature. These include developing publishing projects that align with global genre expectations while presenting culturally distinctive themes, adopting editor-guided collaborative production models to support coherent narrative construction, enhancing visual identity systems capable of communicating cultural specificity, and establishing phased and sustainable promotional frameworks for long-term overseas operations.

Key wordsyoung adult literature    contemporary Chinese literature    genre fiction    publishing "going global"    global publishing
出版日期: 2025-12-11

引用本文:

周霞. 海外青少年文学出版实践研究及对中国当代文学“走出去”的启示——基于亚马逊“最佳青少年图书”(2020—2024)的考察[J]. 科技与出版, 2025, 44(11): 15-25.
ZHOU Xia. Publishing Practices of Overseas Young Adult Literature and Their Implications for the "Going Global" of Contemporary Chinese Literature: Based on an Analysis of Amazon′s "Best Books for Teens and Young Adults"(2020—2024). Science-Technology & Publication, 2025, 44(11): 15-25.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I11/15

图 1  出版机构样本图书数量统计
表 1  企鹅兰登旗下12个品牌样本图书数量统计
图 2  样本图书文学类型分布
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