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科技与出版  2025, Vol. 44 Issue (5): 19-26    
特别策划·阅读的使命——从文化自觉到社会担当
阅读重构与文化新生:全民阅读推动中华优秀传统文化“双创”的内在机制与创新路径研究
吴赟1,刘倩1,孙旭2
1. 浙江大学传媒与国际文化学院,310058,杭州
2. 浙江省文化和旅游发展研究院,311231,杭州
Reading Reconstruction and Cultural Renewal: Research on the Internal Mechanism and Innovative Pathways of "Reading for All" in Promoting Creative Transformation and Innovative Development of Excellent Traditional Chinese Culture
WU Yun1,LIU Qian1,SUN Xu2
1. College of Media and International Culture, Zhejiang University, 310058, Hangzhou,China
2. Zhejiang Provincial Institute of Culture and Tourism Development, 311231, Hangzhou, China
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摘要: 

文章围绕全民阅读与“中华优秀传统文化创造性转化、创新性发展”的互动关系,构建了“认知重构-价值转化-创新发展”的理论框架:首先提出了传统文化在今天遇到的三重挑战,并将其重构为全民阅读的三大命题,指出以阅读重构推动文化新生的关键线索;随后剖析了全民阅读与“中华优秀传统文化创造性转化、创新性发展”二者互动转化间的重要机制,揭示了全民阅读推动“中华优秀传统文化创造性转化、创新性发展”的深层逻辑;最后提出了“元典活化”与“场景再生”的双轨驱动策略,明确指出要走一条以全民阅读驱动的文化创新道路。

关键词 全民阅读阅读重构文化创新文化转化中华优秀传统文化    
Abstract

Reading is a timeless theme that transcends the boundaries of time and space for humanity. With the evolution of the times and social changes, contemporary reading practices are facing new challenges. For Chinese citizens, these challenges are reflected both in the impact of external culture and in the issue of internal cultural confidence. The "Reading for All" initiative, as an important lever for disseminating excellent traditional Chinese culture, plays an important role in promoting the "the creative transformation and innovative development of excellent traditional Chinese culture". This paper constructs a theoretical framework of "cognitive reconstruction—value transformation—innovative development" around the interactive relationship between "Reading for All" initiative and "the creative transformation and innovative development of excellent traditional Chinese culture". First, it identifies the three challenges that traditional culture faces today: textual interpretation, cultural confidence, and cultural expression, and then reconstructs them into three major propositions of "Reading for All", pointing out the key clues to promote cultural renewal via reading reconstruction. Second, this paper analyzes the important mechanism of interactive transformation between "Reading for All" and "the creative transformation and innovative development of excellent traditional Chinese culture". It reveals the deeper logic of "Reading for All" promoting the creative transformation and innovative development of excellent traditional Chinese culture: reshaping the modernity of traditional culture through the open interpretation mechanism driven by the internalization of meta-classics, accelerating the process of traditional culture to a national cultural brand through the reproduction mechanism of collective memory symbols, and completing the innovative liberation of traditional culture in the generative artificial intelligence environment through the reading of multimodal fusion perception expansion mechanism, and finally realizing the paradigm shift from the "cultural survival protection" of traditional culture that passively responds to challenges to the "innovative growth of civilization genes" that actively seeks change. Finally, this paper proposes a dual-track driving strategy of "Meta-classic Activation" and "Scene Regeneration", advocating for a culturally innovative pathway driven by "Reading for All". The initiative of inspiring the effectiveness of "Reading for All" with excellent traditional Chinese culture and radiating excellent traditional Chinese culture with "Reading for All" has profound impacts. Among them, the former corresponds to the implementation of the "Meta-classic Activation" strategy represented by excellent traditional Chinese culture, while the latter supports the continued promotion of the "Reading for All" strategy based on the "Scene Regeneration" strategy. By following a dual track approach, a path of cultural innovation driven by "Reading for All" can be established. In the context of contemporary China, "Reading for All" is not merely a practice in knowledge dissemination or cultural consumption, but a civilization system project that leverages excellent traditional Chinese culture as a link, digital media as a catalyst, and reconstructed reading to drive cultural renewal. Moreover, in the significance of building a "Community with a Shared Future for Mankind", promoting "Reading for All" can effectively activate the human cultural ecology and bring many new changes and new faces to human civilization.

Key words"Reading for All"    reading reconstruction    cultural innovation    cultural transformation    excellent traditional Chinese culture
出版日期: 2025-06-05

引用本文:

吴赟,刘倩,孙旭. 阅读重构与文化新生:全民阅读推动中华优秀传统文化“双创”的内在机制与创新路径研究[J]. 科技与出版, 2025, 44(5): 19-26.
WU Yun,LIU Qian,SUN Xu. Reading Reconstruction and Cultural Renewal: Research on the Internal Mechanism and Innovative Pathways of "Reading for All" in Promoting Creative Transformation and Innovative Development of Excellent Traditional Chinese Culture. Science-Technology & Publication, 2025, 44(5): 19-26.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I5/19

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