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科技与出版  2025, Vol. 44 Issue (6): 113-121    
学术探索
新时代主题出版评价体系构建思考
蒋琤琤,韩建民,付玉
杭州电子科技大学融媒体与主题出版研究院,310018,杭州
Reflections on the Construction of Evaluation System for Themed-Publishing in the New Era
JIANG Chengcheng,HAN Jianmin,FU Yu
Research Institute of Media Convergence and Themed-Publishing, Hangzhou Dianzi University, 310018, Hangzhou, Zhejiang, China
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摘要: 

构建科学合理的评价体系是新时代主题出版发展方向的指挥棒和风向标,对主题出版理论体系的完善以及行业实践的引导有重要意义。主题出版现有评价模式主要以资助和奖项为依托,以市场为补充,在实际运行中对管理者、一线从业者、作者等的作用效果存在较大差异。此外,由于主题出版的固有属性,其评价体系的构建依然处于探索中。主题出版评价体系的研究应在理论引领与实践导航下,总结分析体系构建的基本原则,并基于现有评价模式与现状解析,通过探索实质推进两个效益的评价方法、实现多维度评价目标、构建系统化评价对象以及健全国际化评价标准等方面的探索与思考,为有关部门构建主题出版评价体系提供一定的理论支撑与现实依据。

关键词 新时代主题出版评价体系评价方法评价目标评价对象评价标准    
Abstract

The evaluation system serves as a critical framework and indicator for themed-publishing development in the new era, holding substantial importance for advancing publishing theory system and guiding industry practices. The realization of the themed-publishing evaluation system mainly depends on funding and awards, supplemented by market mechanisms. In practical application, its impact varies significantly among managers, practitioners, and authors. In addition, due to the inherent nature of themed-publishing, the construction of its evaluation system remains in an evolutionary phase. Research on themed-publishing should integrate theoretical and practical approaches, and summarize and analyze the fundamental principles of evaluation system construction. Based on existing evaluation models and current situations, this research explores diverse evaluation objectives, constructing systematic evaluation objects, exploring digital evaluation methods, and improving international evaluation criteria, thereby providing theoretical support and practical foundations for relevant organizations to establish comprehensive themed-publishing evaluation system. This ongoing refinement process demonstrates the industry's dedication to continuous improvement and adaptation. The analysis of the existing evaluation methods and their effects provides valuable insights for future developments and promotes high-quality themed-publishing.This paper analyzes the elements of a themed-publishing evaluation system, including evaluation objectives, objects, methods and criteria. By combining the relevant policy texts and practical observations of themed-publishing activitiesin recent years, the basic design principles and requirements of the evaluation system are clarified, serving as the foundation for specific implementation and improvement. Additionally, themed-publishing is a publishing activity with strong timeliness, applicability, and systematicness. Research on the themed-publishing evaluation system needs to be grounded in practical realities, analyze the drawbacks in the mechanism's operation, thereby identifying the direction and pathways for future improvement. The limitations of the existing themed-publishing evaluation system mainly include insufficient incentive strength of themed-publishing awards, inadequate guidance of the evaluation system for digital development, and a lack of effective mechanisms to evaluate internationalization effects, etc. Finally, in light of the design principles and existing deficiencies, this paper proposes pathways such as optimizing the structure of existing award selections, enhancing market effect assessment, exploring evaluation methods for digital products, and enriching the international evaluation system.The optimization and improvement of the themed-publishing evaluation system requires clear guiding principles and objectives. The diversification of publication types and formats ensures the evaluation framework remains inclusive of the sector's scope. Market effect evaluation integration acknowledges the significance of consumer preferences and industry dynamics in determining publishing directions. The development of robust digital and international evaluation systems ensures that the sector maintains its position at the forefront of technological and global advancements. In conclusion, the themed-publishing evaluation system serves as an essential mechanism for directing sector development and ensuring alignment with broader industry standards. Despite notable advancements, opportunities for improvement persist, particularly regarding classified, digital, and international evaluation methodologies. Through addressing these challenges and optimizing the evaluation framework, themed-publishing can maintain its growth trajectory and continue contributing to the advancement of the publishing industry.

Key wordsthe New Era    themed-publishing    evaluation system    evaluation objectives    evaluation objects    evaluation methods    evaluation criteria
出版日期: 2025-07-09

引用本文:

蒋琤琤,韩建民,付玉. 新时代主题出版评价体系构建思考[J]. 科技与出版, 2025, 44(6): 113-121.
JIANG Chengcheng,HAN Jianmin,FU Yu. Reflections on the Construction of Evaluation System for Themed-Publishing in the New Era. Science-Technology & Publication, 2025, 44(6): 113-121.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I6/113

图 1  评价要素相互作用关系
1 付玉, 韩建民. 主题出版的概念重构、现实转向与功能调试:基于党的二十大精神阐释[J]. 出版发行研究, 2023 (4): 5- 12.
2 蒋琤琤, 韩建民. 面向国际市场的传统文化类主题出版传播路径新探[J]. 出版发行研究, 2024 (9): 5- 13.
3 韩晓东. 成年国民纸质图书和电子书阅读量双增长[N]. 中华读书报,2025-04-30(1).
4 秦艳华, 张洪忠, 王畅颖. 何为好书:好书的评价标准研究[J]. 中国出版, 2018 (10): 22- 27.
5 孟仁振, 孙晓翠. 高质量发展视域下数字出版产业的技术创新体系建设[J]. 科技与出版, 2023 (7): 87- 92.
doi: 10.16510/j.cnki.kjycb.20230728.002
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