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科技与出版  2025, Vol. 44 Issue (8): 56-67    
融媒之光
积极老龄化背景下数字阅读平台适老化服务研究
丛挺,魏依南
上海理工大学出版学院,200093,上海
Age-Friendly Services of Digital Reading Platforms: A Study in the Context of Active Aging
CONG Ting,WEI Yinan
College of Publishing, University of Shanghai for Science and Technology, 200093, Shanghai, China
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摘要: 

随着数字化生活的普及,数字阅读已成为人们获取信息与娱乐的重要方式。然而,人口老龄化的加剧与数字技术的快速发展,使老年群体在融入数字社会方面面临严峻挑战,数字鸿沟问题日益突出。目前,主流阅读平台在界面设计、交互体验、内容供给、个性化推荐及技术支持等方面尚未充分满足老年用户的需求,导致部分产品使用体验不佳。本文通过对当前数字阅读平台适老化服务状况分析,系统总结了老年群体在其使用过程中面临的主要问题,并提出有针对性的优化建议,旨在提升数字阅读平台的适老化水平,改善老年用户的数字阅读体验。

关键词 老年用户数字阅读平台适老化设计    
Abstract

As digital reading becomes increasingly embedded in the cultural and informational lives of users, ensuring equitable access for aging populations has emerged as both a social imperative and a design challenge. While digital reading platforms have advanced rapidly in terms of interface design, content delivery, and interactivity, their development has not always kept pace with the needs of older adults—one of the fastest-growing user demographics. This study addresses the intersection of digital inclusion and reading technology by investigating how age-friendly design can support older adults' meaningful participation in digital reading environments. Utilizing a multi-method approach, the research combines policy analysis, in-depth interviews with older users, and user-centered evaluation of leading reading platforms to build a structured framework for assessing age-appropriate digital services. Eighteen semi-structured interviews were conducted with older adults aged 55 to 76, selected to ensure diversity in gender, digital literacy, and reading habits. Additionally, seven widely-used digital reading apps were selected for empirical evaluation based on their market relevance, functional variety, and popularity among general users. The assessment was conducted through direct user testing combined with researcher observation and post-use interviews. Through qualitative and observational methods, the study captures the pain points experienced by older users and identifies systemic gaps in the user experience. The evaluation focuses on six core dimensions—visual readability, operational simplicity, reading interaction, audio-supported functions, content adaptability, and security assurance—which collectively determine the accessibility and usability of digital reading applications for senior users. Crucially, this study proposes a four-tiered logic model—usability, ease, engagement, and trust—to guide the development of age-friendly service strategies. This model extends beyond conventional accessibility metrics by incorporating emotional comfort, digital confidence, and long-term trust into platform evaluation and design. In doing so, it aligns the goals of inclusive technology design with broader frameworks of active aging, user empowerment, and digital citizenship. The theoretical contribution of this study lies in bridging the gap between aging studies and digital reading research. While prior work in digital reading has focused on personalization, gamification, and content diversity, few studies have incorporated the lived experience of elderly users into design assessment. This research addresses this gap by foregrounding older users not as passive recipients of technology, but as active participants with evolving preferences, cognitive habits, and content needs. From a practical perspective, the study offers a scalable and policy-informed framework for evaluating age-friendliness across digital reading services. These insights are applicable not only to developers and UX designers, but also to publishers, platform strategists, and policymakers seeking to enhance the reach and social value of digital reading. By establishing design benchmarks rooted in user diversity and aging dynamics, this research pushes the boundaries of how digital reading is conceptualized—not merely as a technological product, but as a socially embedded service that must adapt to demographic change.

Key wordsolder adults    digital reading platforms    age-friendly design
出版日期: 2025-09-09
基金资助:国家社科基金后期资助项目“面向数智时代的学术出版服务创新研究”研究成果(24FXWB004)

引用本文:

丛挺,魏依南. 积极老龄化背景下数字阅读平台适老化服务研究[J]. 科技与出版, 2025, 44(8): 56-67.
CONG Ting,WEI Yinan. Age-Friendly Services of Digital Reading Platforms: A Study in the Context of Active Aging. Science-Technology & Publication, 2025, 44(8): 56-67.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I8/56

表 1  相关政策要素提取
表 2  受访者基本信息一览表
表 3  访谈提纲
表 4  指标维度解析
图 1  七大数字阅读平台适老化功能测评图
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