Please wait a minute...
科技与出版  2025, Vol. 44 Issue (9): 6-12    
特别策划·破局·融合
立足出版打造研学产业互联网平台 赋能文旅深度融合发展——安徽出版集团推进“皖美研学”平台探索实践
董磊1,2
1. 安徽出版集团,230063,合肥
2. 时代出版传媒股份有限公司,230071,合肥
Building a Study-Tour Industrial Internet Platform Based on Publishing to Empower the Deep Integration of Culture and Tourism: Exploration and Practice in Advancing the “WanMei Research Travel” Platform by Anhui Publishing Group
DONG Lei1,2
1. Anhui Publishing Group, 230063, Hefei, China
2. Time Publishing & Media Co., Ltd., 230071, Hefei, China
全文: HTML    PDF(8159 KB)  
输出: BibTeX | EndNote (RIS)      
摘要: 

文旅深度融合发展的时代背景下,如何以自身独特优势切实推动出版融合发展,是摆在出版企业面前的一道必答题。本文围绕出版融合与研学升级的双向需求,对出版企业的独特优势进行系统分析,对构建产业互联网平台推动研学旅游升级的实践探索及未来图景进行全面阐释,以期为出版创新融合提供理论探讨与发展范式。

关键词 文旅融合研学旅游产业互联网平台    
Abstract

In an era characterized by the deep integration of culture and tourism, publishing enterprises face the critical challenge of effectively leveraging their distinctive advantages to promote integrated and innovative development within the industry. This paper examines the bidirectional relationship between publishing integration and upgrading of study tours, and systematically analyzes Anhui Publishing Group's implementation of the "WanMei Research Travel" platform to empower the deep integration of culture and tourism. The analysis is structured around three aspects: industry trends in study tour quality enhancement, the platform's role in empowering study tourism, and the construction of a study-tourism ecosystem to promote all-for-one tourism. Within the macro context of cultural and tourism integration, this paper identifies several persistent challenges in study tourism development. These challenges encompass ideological risks (including programs that diverge from educational objectives), safety risks for participants (such as transportation-related incidents during tours), financial management risks (particularly regarding offline payment risks), integrity risks (including non-transparent pricing), and inconsistent quality in educational content and program organization. These challenges necessitate systematic responses and institutional innovations. Simultaneously, the study tour market demonstrates substantial growth potential, presenting valuable opportunities for publishing companies undergoing strategic transformation. This paper analyzes the inherent advantages of publishing enterprises, including their rich content resources, professional talent reserves, technological capabilities, and educational service experience. Using the "WanMei Research Travel" platform as a case study, it provides an in-depth analysis of how the platform implements industrial internet thinking to build an integrated service chain for study tourism, combines multi-stakeholder resources to create a one-stop study-tourism marketplace with systematic integration thinking, and employs market-oriented strategies to ensure operational effectiveness and scalable development of study tourism. These efforts facilitate innovation and upgrading in management processes and service models of study tourism. Furthermore, this paper proposes mechanisms for developing high-quality study tour curricula through collaborative innovation, responsibility assurance, content oversight, and multi-stakeholder partnerships. It advocates for leveraging regional distinctiveness in market operations, implementing open cooperation for resource sharing across regions, establishing clear brand positioning for study products, and organizing large-scale events to strengthen brand identity, thereby enhancing market presence and recognition. Finally, adopting all-for-one tourism as a strategic framework, this paper explores how the platform enables the construction of a study tourism ecosystem through fundamental components including data integration, artificial intelligence implementation, and iterative product development. This approach transforms study tourism from an isolated activity into a comprehensive ecological model within the all-for-one tourism framework. This paper provide both theoretical foundations and practical paradigms for innovation in publishing integration.

Key wordsintegration of culture and tourism    study-tour    industrial internet platform
出版日期: 2025-10-15

引用本文:

董磊. 立足出版打造研学产业互联网平台 赋能文旅深度融合发展——安徽出版集团推进“皖美研学”平台探索实践[J]. 科技与出版, 2025, 44(9): 6-12.
DONG Lei. Building a Study-Tour Industrial Internet Platform Based on Publishing to Empower the Deep Integration of Culture and Tourism: Exploration and Practice in Advancing the “WanMei Research Travel” Platform by Anhui Publishing Group. Science-Technology & Publication, 2025, 44(9): 6-12.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I9/6

1 习近平在安徽考察时强调发挥多重国家发展战略叠加优势奋力谱写中国式现代化安徽篇章[N]. 人民日报,2024-10-19(1).
2 廖斌, 米佳. 为教育赋能:研学旅游健康发展的内涵与路径[J]. 旅游学刊, 2025, 40 (7): 14- 16.
3 戴斌.做好社会教育大文章构建研学旅游新格局[EB/OL].(2024-10-25)[2025-07-31]. https://www.ctaweb.org.cn/index.php?m=home&c=View&a=index&aid=98849.
4 寒酥. 人民网三评“研学游”之一:缺“研”少“学”有点乱[EB/OL].(2024-07-24)[2025-08-01]. http://opinion.people.com.cn/n1/2024/0724/c1003-40284642.html.
5 2025童书市场的新机会在哪?“华东六少”营销会释放了这些信号![EB/OL].(2025-03-06)[2025-07-28].http://www.cptoday.cn/news/detail/19266.
6 罗国辉. 实现从“旅游+”到“+旅游”的转变激活全域旅游发展新动能[N]. 人民日报,2025-08-13(9).
No related articles found!