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科技与出版  2025, Vol. 44 Issue (9): 70-78    
产业观察
青少年有声读物精品化发展路径探索——以全国有声读物精品出版工程入选项目为例
董侠1,李建红2,何况2
1. 人教数字出版有限公司, 100081, 北京
2. 人民教育出版社, 100081, 北京
Exploration of High-Quality Development Pathways of Audiobooks for Adolescents: A Case Study of Selected Projects from the National Audiobooks Publishing Project
DONG Xia1,LI Jianhong2,HE Kuang2
1. PEP Digital Publishing Co., Ltd, 100081, Beijing, China
2. People's Education Press, 10081, Beijing, China
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摘要: 

本文以国家新闻出版署“全国有声读物精品出版工程专题展示”2020—2022年3届入选项目中以青少年为主要受众的49个项目为研究对象,运用案例分析法与文献研究法,剖析青少年有声读物的发展情况。研究发现,青少年有声读物精品项目具有选题特征鲜明、内容来源多元、出版主体多样等特点,研究指出,当前青少年有声读物出版存在内容适配度低、音频质量参差、技术尚待提升、侵权内容频现、运营能力不足等问题。为此,本文提出青少年精品有声读物的打造应朝着“内容精品化、产品融合化、管理规范化、运营矩阵化、品牌IP化”这五大方向发展,以推动青少年有声读物行业高质量发展。

关键词 有声精品出版工程青少年有声读物精品内容融合发展运营策略    
Abstract

This paper examines 49 youth-oriented projects selected by the National Press and Publication Administration's "National Audiobooks Publishing Project" from 2020 to 2022. Through comprehensive case studies and systematic content analysis, the research explores the key characteristics, pressing challenges, and effective development strategies that characterize contemporary audiobooks designed for teenage audiences. The analysis reveals that these outstanding adolescent audiobook projects display notable traits in three main areas: thoughtful topic selection, content source diversity, and multi-entity publishing collaboration. These distinctive features distinguish them within the industry and provide valuable insights for industry practitioners. However, this paper identifies several significant challenges in youth audiobook publishing. These include limited content adaptability, variable audio quality, insufficient technological implementation, widespread copyright infringement, inadequate operational capabilities, and slow progress in Intellectual Property (IP) development and cross-industry collaboration, all of which impede industry growth. To address these challenges, five strategic approaches are proposed for creating high-quality youth audiobooks. First, prioritize content refinement: strive for excellence from the initial stage of topic selection—guided by a deep understanding of adolescents’ interests and educational needs—through to the final production process, ensuring balance between ideological depth and artistic merit, thereby resulting in content that is both intellectually stimulating and aesthetically pleasing. Second, pursue product integration by leveraging emerging technologies such as artificial intelligence and interactive media to develop innovative "audiobook+" hybrid products that combine audio with other media forms, while enhancing partnerships with smart device manufacturers to improve accessibility and user experience. Third, standardize management practices by establishing clear age-based publishing standards to ensure content appropriateness for different age groups, build a robust copyright information-sharing platform to facilitate efficient rights management and combat piracy, and form a multi-stakeholder regulatory framework involving government agencies, industry associations, and platform operators to ensure market fairness. Fourth, adopt a matrixed operational approach by developing a comprehensive multi-platform distribution network across digital channels, refining user profiles through data analysis to understand teenage listening habits and preferences, and enabling qualified institutions to build and maintain proprietary platforms to gain greater control over content distribution and user relationship management. Fifth, focus on brand IP development by cultivating valuable IP from high-quality content, expanding into a range of derivative products including merchandise, educational materials, and digital extensions, and organizing engaging offline events to connect with teenage audiences, thereby achieving diversified value monetization to ensure long-term brand sustainability. In conclusion, the development of adolescent audiobooks requires progression along these strategic pathways to address current challenges, enhance both quantity and quality, effectively support adolescent development, and drive integrated growth in the evolving digital publishing industry.

Key wordsNational Audiobooks Publishing Project    audiobooks for adolescents    high-quality content    integrated development    operational strategies
出版日期: 2025-10-15
基金资助:韬奋基金会2025年度规划课题“我国教育出版企业社会责任建设及优化路径研究”阶段性成果(TF2025187);阶段性成果;中国音像与数字出版协会科研课题“青少年有声读物精品生产研究”阶段性成果(KY-SZCB20250-27)

引用本文:

董侠,李建红,何况. 青少年有声读物精品化发展路径探索——以全国有声读物精品出版工程入选项目为例[J]. 科技与出版, 2025, 44(9): 70-78.
DONG Xia,LI Jianhong,HE Kuang. Exploration of High-Quality Development Pathways of Audiobooks for Adolescents: A Case Study of Selected Projects from the National Audiobooks Publishing Project. Science-Technology & Publication, 2025, 44(9): 70-78.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I9/70

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