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科技与出版  2026, Vol. 45 Issue (1): 43-52    
产业观察
AI时代国际中文教育出版知识产权价值链构建:特性分析、逻辑解构与瓶颈突破
卢明嘉1,陆贵曦2,郝运3,*
1. 南京大学信息管理学院,210046,南京
2. 山东大学纪检监察学院,264209,山东威海
3. 北京语言大学出版社,100083,北京
The Construction of the Intellectual Property Value Chain in International Chinese Language Education Publishing in the Era of AI:Characteristic Analysis, Logical Deconstruction, and Bottleneck Breakthrough
LU Mingjia1,LU Guixi2,HAO Yun3,*
1. School of Information Management, Nanjing University, 210046, Nanjing, China
2. School of Discipline Inspection and Supervision, Shandong University, 264209, Weihai, China
3. Beijing Language and Culture University Press, 100083, Beijing, China
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摘要: 

国际中文教育出版在推动中华文化“走出去”方面作出巨大贡献。在生成式人工智能与大模型技术驱动出版产业发生深刻变革的时代背景下,从知识产权视角看,我国国际中文教育出版正面临产权结构、价值转化、市场适配、基础支撑和版权保护五大瓶颈问题。本研究在对国际中文教育出版知识产权价值链进行概念界定与特性分析的基础上,利用内容层、技术层和渠道层三层框架探索了知识产权价值链运行的底层逻辑(静态逻辑);从“创造—拓展—推广—服务—保护”的链状环节探究价值链各环节的动态协同与增值逻辑(动态逻辑)。基于此,针对瓶颈问题提出系统性解决方案,以助力我国国际中文教育出版在“十五五”期间为提升中国出版国际传播效能作出更大贡献。

关键词 AI技术国际中文教育出版知识产权价值链出版“走出去”    
Abstract

International Chinese language education publishing has made significant contributions to promoting the global dissemination of Chinese culture. Against the backdrop of profound transformations in the publishing industry driven by generative artificial intelligence and large-scale model technologies, this study systematically analyzes the development bottlenecks faced in this field from an intellectual property perspective and explores potential solutions. First, the research provides a detailed overview of the five core bottlenecks currently existing in international Chinese language education publishing: ambiguous intellectual property structures, a disconnect in value transformation, insufficient market adaptation, lagging foundational services, and weak copyright protection.These bottlenecks collectively constrain the value realization and sustainable development of this field in the AI era. Second, this study adopts a problem-oriented approach, integrating methods such as value chain theory and case analysis. After defining the concept and analyzing the characteristics of the intellectual property value chain, it constructs and examines the operational logic of the intellectual property value chain in the era of AI from both static and dynamic perspectives. 1) At the static level, the operation of the value chain relies on the triadic foundational framework of "content, technology, and channels, " where the content layer constitutes the value core, the technology layer serves as the primary driver, and the channels layer acts as the bridge for value realization. 2) At the dynamic level, the value chain follows a full lifecycle of "creation—expansion—promotion—service—protection, " forming an organic value-added. Driven by AI, the creation phase shifts from human-led originality to human-AI collaboration; the expansion phase transitions from static derivation to intelligent dynamic generation; the promotion phase evolves from channel-based distribution to precise outreach and intelligent localization adaptation; the service phase progresses from manual support to scalable personalized services; and the protection phase transforms from passive rights protection to proactive comprehensive defense. Finally, based on the above analysis, this study proposes systematic solutions to address the five bottlenecks: 1) To tackle the intellectual property structure bottleneck, it recommends establishing a management mechanism for human-AI collaborative intellectual property, developing a creation management platform, and maintaining digital archives; 2) To overcome the value transformation bottleneck, it suggests adopting a tiered development approach for textbook IP value and establishing a blockchain-based intelligent micro-licensing platform; 3) To resolve the market adaptation bottleneck, it calls for deploying a global precision marketing and feedback network and consolidating market data into a core strategic asset; 4) To address the foundational services bottleneck, it advocates building an intelligent teaching service support system and a global collaboration network, as well as developing ecosystem-based teaching service product packages; 5) To break through the copyright protection bottleneck, it emphasizes the need to construct a full-process infringement monitoring system, establish domestic and international collaborative mechanisms, and apply digital technologies for round-the-clock infringement monitoring. This study provides an innovative theoretical framework and practical guidance for maximizing the value of intellectual property and enhancing the effectiveness of international dissemination in the field of international Chinese language education publishing in the AI era.

Key wordsAI technology    international Chinese language education publishing    intellectual property value chain    publishing "going global"
出版日期: 2026-03-19
基金资助:国家新闻出版署科技与标准重点实验室项目“‘一带一路’国家数字出版技术创新与国际传播”课题(CSLS 20230011);韬奋基金会2025年度规划课题“标准与技术融合视域下的国际中文教育分级阅读推广研究”(TF2025103);北京语言大学2024年重点项目孵化课题“新时代中国出版国际传播效能提升研究”(24ZD106)
通讯作者: 郝运   
Corresponding author: Yun HAO   

引用本文:

卢明嘉,陆贵曦,郝运. AI时代国际中文教育出版知识产权价值链构建:特性分析、逻辑解构与瓶颈突破[J]. 科技与出版, 2026, 45(1): 43-52.
LU Mingjia,LU Guixi,HAO Yun. The Construction of the Intellectual Property Value Chain in International Chinese Language Education Publishing in the Era of AI:Characteristic Analysis, Logical Deconstruction, and Bottleneck Breakthrough. Science-Technology & Publication, 2026, 45(1): 43-52.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2026/V45/I1/43

图 1  AI时代国际中文教育出版知识产权价值链的要素解构
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