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科技与出版  2026, Vol. 45 Issue (2): 14-21    
产业观察
深度融合视域下地方出版业高质量发展路径研究——以辽宁省为例
王一帆1,王星2,*
1. 大连海事大学航运经济与管理学院,116026,辽宁大连
2. 辽宁师范大学文学院,116029,辽宁大连
High-Quality Development Pathways for Local Publishing Industry from the Perspective of Deep Integration: A Case Study of Liaoning Province
WANG Yifan1,WANG Xing2,*
1. School of Maritime Economics and Management, Dalian Maritime University, 116026, Dalian, China
2. School of Chinese Language and Literature, Liaoning Normal University, 116029, Dalian, China
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摘要: 

推动出版深度融合发展, 是提升主业竞争力、赋能新时代出版业高质量发展的必由之路。本文聚焦辽宁省出版业高质量发展,在阐释深度融合的赋能价值、剖析辽宁出版深度融合现实困境的基础上,系统探索推动辽宁省出版深度融合发展的实践路径,提出以政策为牵引、内容为根本、协同为支持、数据为驱动的系统性举措,以期为辽宁乃至区域出版深度融合发展提供理论参照与实践指引。

关键词 深度融合出版发展高质量发展文化软实力    
Abstract

Under the dual influence of policy guidance and market-driven forces, the integrated development of the publishing industry has evolved from the early-stage superposition of "technology+content" to a systematic reconstruction of content production, dissemination, consumption, and services. In this transition, the industry has continuously sought a dynamic balance between "breaking boundaries" and "depth-oriented cultivation". As an important component of the cultural industry, the local publishing sector not only drives the development of related regional industries—such as printing, distribution, cultural tourism, digital content services, and creative design—but also plays a critical role in promoting the transformation and upgrading of cultural creativity. This paper focuses on local practices of high-quality development in the publishing industry. Taking Liaoning Province as a case study, it systematically elaborates the multidimensional empowerment value of deep integration on the development of local publishing. Specifically, it examines how deep integration reshapes supply-side content systems, enhances brand influence and audience reach, expands service functions and application scenarios, and improves the resilience and sustainability of industrial development through technology-enabled upgrading and ecosystem-based collaboration. Moreover, this paper provides a comprehensive analysis of the major challenges currently faced by the province in advancing deep integration, including constraints related to institutional mechanisms, market competitiveness, innovation capacity, talent structure, digital infrastructure, data governance, and cross-sector coordination. On this basis, and in light of regional resource endowments and development realities, this paper systematically proposes practical pathways for promoting the deep integration of publishing industry in Liaoning Province. These including: leveraging policy support as a traction mechanism to optimize the industrial innovation ecosystem, improve supportive institutions, and strengthen guidance for factor aggregation and platform construction; taking content development as the fundamental basis to carry out full-industry-chain development of premium publishing, from topic planning and editorial production to marketing, distribution, and IP extension; using coordinated development as a support to build a new pattern of cross-boundary integration, promoting partnerships among publishing houses, media platforms, cultural institutions, technology enterprises, and educational organizations; and activating data as an engine to promote the digital and intelligent transformation of the entire publishing chain, enabling refined user services, intelligent distribution, and data-driven decision-making. These measures aim to continuously optimize industrial ecology, strengthen technological empowerment, and accelerate the construction of a modern publishing industry system with distinctive characteristics and a well-developed structure, thereby providing both theoretical insights and practical guidance for the deep integration development of publishing in Liaoning Province and other comparable regions.

Key wordsdeep integration    publishing development    high-quality development    soft power of Chinese culture
出版日期: 2026-04-07
基金资助:辽宁省社会科学规划基金青年项目“数智时代辽宁出版产业链韧性提升路径研究”(L25CXW002)
通讯作者: 王星   
Corresponding author: Xing WANG   

引用本文:

王一帆,王星. 深度融合视域下地方出版业高质量发展路径研究——以辽宁省为例[J]. 科技与出版, 2026, 45(2): 14-21.
WANG Yifan,WANG Xing. High-Quality Development Pathways for Local Publishing Industry from the Perspective of Deep Integration: A Case Study of Liaoning Province. Science-Technology & Publication, 2026, 45(2): 14-21.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2026/V45/I2/14

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