Please wait a minute...
科技与出版  2026, Vol. 45 Issue (4): 94-103    
编辑实务
AI赋能科普图书内容“二次创作”及多模态转化的路径探析
冯立君1,2,鲍柳康3,4,*
1. 陕西师范大学历史文化学院;710100,西安
2. 《陕西师范大学学报》(哲学社会科学版),710100,西安
3. 陕西师范大学新闻与传播学院,710100,西安
4. 世界图书出版西安有限公司,710000,西安
From Static Text to Dynamic Dissemination: AI-Enabled "Secondary Creation" and Multimodal Transformation of Science Popularization Books
FENG Lijun1,2,BAO Liukang3,4,*
1. School of History and Culture, Shaanxi Normal University, 710100, Xi'an, China
2. Editorial Office of the Journal of Shaanxi Normal University (Philosophy and Social Sciences Edition), 710100, Xi'an, China
3. School of Journalism and Communication, Shaanxi Normal University, 710100, Xi'an, China
4. World Book Publishing Xi'an Co., Ltd., 710000, Xi'an, China
全文: HTML    PDF(1857 KB)  
输出: BibTeX | EndNote (RIS)      
摘要: 

在国家科普战略与出版业深度数智化转化的双重背景下,传统纸质科普图书面临传播维度单一、交互性弱等挑战。本文旨在探讨如何利用生成式AI技术,实现科普图书内容“二次创作”与多模态转化,以提升科普传播效能。文章在“内容结构化、媒介适配、技术实现、反馈迭代”的实践框架下分析了短视频化、音频化、交互化三种典型多模态转化形态,揭示了AI在降低理解门槛与增强趣味性方面的作用。同时针对AI带来的幻觉、版权及伦理风险,提出了专业责任确权、合规管理与组织化实践的规避策略。研究认为,AI赋能的多模态转化是科普知识从静态储存向动态传播的范式跃迁,出版机构应将AI定位为增强工具而非替代者,通过流程再造与制度设计,在技术效率与科学严谨性之间寻找平衡,从而重构科普出版新范式。

关键词 人工智能科普图书二次创作多模态转化知识服务    
Abstract

Driven by the national science popularization strategy and the in-depth digital–intelligent transformation of the publishing industry, traditional printed science popularization books confront challenges of single-dimensional dissemination and weak interactivity, thereby prompting a paradigm shift from static knowledge storage toward dynamic, user-oriented communication. This paper explores how generative AI can be harnessed to enable the secondary creation and multimodal transformation of science popularization content, aiming to address the practical dilemmas of limited coverage and high cognitive thresholds in traditional science popularization. This study first constructs a systematic practical framework for AI-enabled content transformation, organized around four interlocking dimensions: content structuring, media adaptation, technological implementation, and feedback iteration. Its core logic lies in transforming the linear, systematized knowledge embedded in printed books into decomposable and recombinable knowledge fragments. Through content deconstruction, science popularization content can better adapt to diverse communication media and achieve the reconstruction of its expressive forms. The research indicates that the core of this transformation lies in upholding professional accountability and advancing human–AI collaborative creation. With the support of a data-driven closed-loop user feedback mechanism, publishing institutions can achieve continuous iteration and optimization of science popularization products. Furthermore, this study categorizes the specific forms of AI-powered secondary creation into three types: short-video adaptation, audio adaptation, and AI interactive assistants. Specifically, short videos visualize obscure or complex knowledge points by leveraging AI-generated video scripts and visual materials; audio adaptation converts textual content into accessible audio-based science popularization products; and intelligent interactive assistants upgrade static knowledge into an immersive, inquiry-driven learning experience. Together, these three forms substantially lower the barriers to understanding scientific concepts and effectively boost user engagement, aligning closely with the reading and learning habits of diverse audience groups. Meanwhile, this paper analyzes the inherent risks of integrated AI application, including AI hallucinations, potential copyright infringement, and the weakening of human editorial subjectivity. To mitigate these risks, three targeted countermeasures are proposed: first, strengthening professional editorial review and supervision; second, standardizing the compliant management of data authorization; and third, promoting the shift of AI application from individual trials to large-scale institutional practice. Such management ensures the rigor of scientific content while improving efficiency through technology. Accordingly, AI-driven multimodal transformation functions as a crucial carrier for realizing the digital–intelligent inclusion of scientific knowledge, enabling people from all walks of life to access high-quality science popularization resources. This paper argues that publishing institutions should redefine the value of artificial intelligence as an industry enabler rather than a human replacement. By restructuring business workflows and reasserting the subjectivity of publishers, the industry can strike a balance between technological efficiency and professional ethics. The research framework advanced in this paper provides feasible solutions for adapting to the evolving media environment and offers a forward-looking exploration of reconstructing the popular-science communication paradigm in the digital–intelligent era.

Key wordsartificial intelligence    science popularization books    secondary creation    multimodal transformation    knowledge service
出版日期: 2026-05-14
通讯作者: 鲍柳康   
Corresponding author: Liukang BAO   

引用本文:

冯立君,鲍柳康. AI赋能科普图书内容“二次创作”及多模态转化的路径探析[J]. 科技与出版, 2026, 45(4): 94-103.
FENG Lijun,BAO Liukang. From Static Text to Dynamic Dissemination: AI-Enabled "Secondary Creation" and Multimodal Transformation of Science Popularization Books. Science-Technology & Publication, 2026, 45(4): 94-103.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2026/V45/I4/94

表 1  多模态转化前后对比
表 2  音频化脚本转化前后对比
1 国务院关于印发全民科学素质行动规划纲要(2021—2035年)的通知[EB/OL]. (2021-06-03)[2025-11-15]. https://www.gov.cn/gongbao/content/2021/content_5623051.htm.
2 中华人民共和国科学技术普及法(2024年修订)[EB/OL]. (2024-12-25)[2025-11-15]. https://www.most.gov.cn/xxgk/xinxifenlei/fdzdgknr/fgzc/flfg/202412/t20241226_192778.html.
3 基金委: 关于新时代加强科学普及工作的意见[EB/OL]. (2023-09-15)[2025-11-15]. https://news.sciencenet.cn/htmlnews/2023/9/508549.shtm.
4 黄先蓉, 罗玥莹. 数智赋能下的出版业新变革[J]. 出版广角, 2025 (1): 31- 37.
5 王勇安, 葛丹. 基于DeepSeek开发AIGC集成工具赋能出版[J]. 出版广角, 2025 (3): 33- 38.
6 朱颖褀. 生成式人工智能在科普传播中的应用研究[J]. 数字通信世界, 2024 (11): 165- 167.
7 王壮, 陆贵曦, 卢明嘉, 等. 全面迈向智慧出版: AI时代AR/VR类童书的发展困境、技术赋能及价值重构[J]. 科技与出版, 2024 (8): 51- 59.
doi: 10.16510/j.cnki.kjycb.2024.08.010
8 揭其涛, 王奕诺. 玫瑰荆棘: 生成式AI赋能数字出版内容生产的逻辑、机遇与隐忧[J]. 科技与出版, 2024 (4): 64- 70.
9 陈雨, 杨璐颖, 冯锐. 从内容生产到秩序重塑: 生成式AI出版的内容生产风险与规制研究[J]. 出版广角, 2024 (22): 61- 67.
10 罗长青. 重塑边界: AI赋能创意写作的角色、范式及争议[J]. 湖南师范大学社会科学学报, 2025, 54 (4): 55- 63.
11 李武, 谢泽杭, 杨飞. AI有声书: 价值优势与未来进路[J]. 科技与出版, 2023 (6): 41- 47.
doi: 10.16510/j.cnki.kjycb.20230626.003
12 邓笑然. AI视频技术赋能短视频内容生产研究[J]. 中国广播电视学刊, 2025 (11): 64- 68.
13 科普短视频点亮求知之光[EB/OL]. (2024-06-06)[2025-12-01]. http://www.news.cn/tech/20240606/3a08324a760f42ccb441e19383f5ae70/c.html.
14 艾媒咨询. 2025年中国长音频市场竞争格局分析报告[EB/OL]. (2025-09-29)[2025-12-01]. https://www.toutiao.com/article/7555445821795025417/?&source=m_redirect&wid=1765203133896.
[1] 孙冠豪. 生成式人工智能赋能学术期刊出版的挑战与应对策略[J]. 科技与出版, 2026, 45(4): 59-68.
[2] 刘玥,黄楚新,李一凡. 人工智能赋能数智出版的平台化实践[J]. 科技与出版, 2026, 45(4): 77-85.
[3] 钱聪,杨晓新,杨海平. 出版业竞争力重塑:GenAI赋能下的出版业情境化转型路径研究[J]. 科技与出版, 2026, 45(2): 59-65.
[4] 李慧,苏莉娜,周会霞,黎霜霜,王梦婷,谢邦彦,刘广宇. 中国科技期刊使用人工智能政策的研究及对策建议——基于40份科技核心期刊政策文本的Nvivo分析[J]. 科技与出版, 2026, 45(2): 96-107.
[5] 王芷若,刘睿. 人工智能时代大型工具书编纂出版的著作权挑战与应对[J]. 科技与出版, 2026, 45(2): 108-118.
[6] 宋俊锋,刘万. 可解构的“畅销经验”:AIGC赋能出版营销的价值趋向与实践落点[J]. 科技与出版, 2026, 45(1): 70-84.
[7] 周青. 知识服务视角下融合出版企业商业模式创新研究[J]. 科技与出版, 2025, 44(9): 13-20.
[8] 刘超. 人工智能时代的教育出版:挑战、机遇与转型路径探索[J]. 科技与出版, 2025, 44(9): 21-28.
[9] 刘普,孙婉婷. 社科学术期刊的AI使用政策图谱与治理进阶——基于50家社科学术期刊生成式人工智能使用政策文本的分析[J]. 科技与出版, 2025, 44(9): 52-62.
[10] 吕晓峰,孟祥晴,詹洪春. 人工智能时代出版业知识服务的伦理挑战、价值重构与实践进路[J]. 科技与出版, 2025, 44(8): 47-55.
[11] 李鸿飞,熊祎斐. 人工智能生成内容的版权风险治理比较研究[J]. 科技与出版, 2025, 44(8): 102-112.
[12] 董慧娟,余非. AIGC可版权的必要非充分要件:“有限控制论”的证成与适用展开*[J]. 科技与出版, 2025, 44(8): 113-127.
[13] 由理. 出版新业态下知识付费平台书籍解说类节目的合法性研究——以“樊登读书案”为切入[J]. 科技与出版, 2025, 44(7): 110-124.
[14] 王鹏飞,毛志慧. 2024年出版学研究的十大热点话题[J]. 科技与出版, 2025, 44(6): 5-17.
[15] 王钧,王飚,李苏航. 出版行业构建高质量数据集的优势分析与方法研究[J]. 科技与出版, 2025, 44(6): 64-72.