The rapid rise of Generative Artificial Intelligence (GenAI) is fundamentally transforming academic publishing and scholarly editing, ushering in a new era of possibilities. This paper explores the diverse applications of GenAI within these fields, assessing both the opportunities and challenges it introduces, while proposing strategies for achieving sustainable, high-quality development. It begins by examining the technological advancements that underpin this transformation, particularly breakthroughs in large-scale pre-trained models and multimodal generation technologies. These developments enable AI to generate natural language texts as well as multimodal content, including images, audio, and video, significantly expanding the ways in which knowledge can be disseminated and communicated within academia. Academic publishing, traditionally focused on text-based content, has evolved into a collaborative process where humans and machines jointly produce and disseminate knowledge. This shift is exemplified by the integration of augmented reality (AR) and virtual reality (VR), which enrich the user experience and engagement by enabling richer, more immersive content. The role of academic editors has similarly shifted from operators merely processing content to curators and managers of multimodal materials. With the aid of advanced AI tools, editors now focus on tasks such as content integration, value discovery, and creative optimization, further driving innovation in how academic knowledge is produced and disseminated. This paper also explores how GenAI is applied to various stages of academic publishing, from intelligent search and translation during topic selection to knowledge tracing and graph-based analysis in peer review. AI-powered automated editing tools have streamlined the manuscript refinement process, while AI-driven multimodal content generation enhances both the production and distribution of academic works. Furthermore, the integration of digital technologies has fostered greater interactivity and reach, particularly through the formation of academic communities that enhance collaboration and feedback. Despite these advantages, the widespread adoption of GenAI brings several challenges. A major concern is the redefinition of the academic publishing process and the evolving role of editors, which necessitates upskilling and adapting to new technologies. Ethical concerns also emerge, particularly pertaining to academic integrity, intellectual property rights, and the appropriate use of AI-generated content. Additionally, the gap between current talent development and the technological demands of the industry presents a critical issue that requires urgent attention. Nevertheless, the opportunities provided by GenAI far outweigh these challenges. By enhancing the efficiency and effectiveness of publishing workflows, GenAI enables deeper engagement with the research lifecycle and facilitates global academic collaboration. Its ability to support multilingual and multimodal publishing is particularly notable, as it breaks down linguistic barriers and enriches the ways in which knowledge is expressed and shared across cultures. In light of these developments, this paper proposes six strategic pathways for advancing academic publishing in the era of GenAI: raising awareness of the value of GenAI and promoting innovation-driven strategies; upholding professional ethics and publishing standards to preserve academic integrity; developing AI-powered editing models tailored to the Chinese language and cultural context; leveraging GenAI to enhance multilingual and multimodal publishing and expand the value chain; addressing the ethical and regulatory gaps in AI applications to mitigate risks; and reshaping talent development and training systems to cultivate interdisciplinary expertise in AI-driven academic publishing.