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科技与出版  2025, Vol. 44 Issue (10): 38-49    
产业观察
“人工智能+”文化建构:未来出版的新视野——以《关于深入实施“人工智能+”行动的意见》为研究视角
张新新1,2,孙瑾1,3
1. 上海理工大学出版学院,200093,上海
2. 上海理工大学数字文明研究院,200093,上海
3. 新疆人民出版社总编室,830063,乌鲁木齐
“Artificial Intelligence +” Cultural Construction: A New Vision for the Future of Publishing: A Perspective on the “Opinions on Deepening the Implementation of the ‘Artificial Intelligence+’ Action Plan”
ZHANG Xinxin1,2,SUN Jin1,3
1. School of Publishing and Digital Communication, University of Shanghai for Science and Technology, 200093, Shanghai, China
2. Institute of Digital Civilization University of Shanghai for Science and Technology, 200093, Shanghai, China
3. Editorial Office of Xinjiang People’s Publishing House, 830063 Urumqi, China
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摘要: 

“人工智能+”文化的建构,推动了人工智能与出版各环节、各方面、各领域的广泛融合,促进了人工智能与出版理念、调节和治理的深度融合,具有推动出版生产力革命性跃迁和生产关系深层次变革的长远意义和价值。“人工智能+”出版的重点突破方向包括出版垂类大模型建设、出版智能体涌现、出版智能化科研范式确立、智能出版治理敏捷赋能等。对此,需进一步优化“人工智能+”出版发展环境,积累出版垂类模型理论方法和能力,切实形成开源出版生态格局,超常规构建“人工智能+”出版人才体系,引入耐心资本并进行长期主义考量。

关键词 人工智能+智能出版出版垂类大模型出版智能体耐心资本    
Abstract

The cultural construction of “artificial intelligence (AI) +” has promoted the extensive integration of AI with all stages, dimensions, and domains of publishing, and facilitated its deep convergence with publishing concepts, regulation, and governance. Specifically, the integration of “AI+” across publishing stages refers to the broad multiplication and reinforcement of AI capabilities with topic planning, editorial processing, printing, and distribution, thus enabling publishing institutions to “establish an advanced, comprehensive, and intelligent digitalized production management process.” The integration of artificial intelligence (AI) with various dimensions of publishing is reflected in its effective convergence with the cultural, economic, and technological subsystems within the publishing industry. Integration of AI across publishing domains is evident in its convergence with educational publishing, professional publishing, and trade publishing, thereby fostering new business formats, models, and consumer practices in “AI+” publishing. The convergence of AI with publishing concepts is embodied in the transformation of publishing from traditional book providers to knowledge service providers, further defining and enhancing the positioning of “intelligent knowledge service providers.” The deep integration of AI with publishing regulation addresses the empowerment of market mechanisms resulting from AI implementation in regulatory practices. The deep integration of AI with publishing governance necessitates the publishing industry’s governance system and governance capacity to align withAI development, continuously enhancing governance capacities for emerging intelligent publishing formats. From the perspective of productive forces and relations of production, the long-term value of “AI+” publishing lies in promoting a revolutionary advances in publishing productivity, accelerating the cultivation and development of new quality productive forces, and fostering profound transformations in publishing relations of production, and shaping newproduction relations for the industry. Key breakthrough directions of “AI+” publishing include: First, developing vertical large models for publishing, prioritizing high-quality datasets as the primary focus, and emphasizing the effective accumulation and independent development of algorithmic resources, alongside the development and accumulation of computing power resources. Second, implementing intelligent agents, thereby providing readers and users with one-click, fully automated, and all-domain publishing services. Third, establishing intelligent research paradigms in publishing to substantially enhance scientific and rational dimensions of publishing research, focusing on research paradigms, human-machine collaboration models, and organized research methods. Fourth, enabling agile empowerment of intelligent publishing governance through a multi-level agile governance framework for “AI+” publishing. These objectives require optimizing the development environment for “AI+” publishing, accumulating theoretical methods and capabilities for vertical-specific large models for publishing, thus establishing an open-source publishing ecosystem, developing an “AI+” publishing talent system through innovative approaches, and introducing patient capital with a long-term perspective.

Key wordsartificial intelligence (AI) +    intelligent publishing    generative AI    vertical-specific large models for publishing    agile governance    publishing agents    patient capital
出版日期: 2025-12-11
基金资助:国家社会科学基金重大项目“全媒体传播体系下出版深度融合发展研究”(23&ZD218)

引用本文:

张新新,孙瑾. “人工智能+”文化建构:未来出版的新视野——以《关于深入实施“人工智能+”行动的意见》为研究视角[J]. 科技与出版, 2025, 44(10): 38-49.
ZHANG Xinxin,SUN Jin. “Artificial Intelligence +” Cultural Construction: A New Vision for the Future of Publishing: A Perspective on the “Opinions on Deepening the Implementation of the ‘Artificial Intelligence+’ Action Plan”. Science-Technology & Publication, 2025, 44(10): 38-49.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I10/38

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