Educational publishing serves as a cornerstone in building a high-quality educational system, and publishing quality management is a key factor in ensuring the effective implementation of textbook development. In the new era, the quality management in educational publishing should aim to produce high-quality textbooks that cultivate virtue, nurture wisdom, stimulate inquiry, and develop intelligence, thus support the transformation and quality improvement of educational publishing, and contribute to building a leading country in education. Educational publishing professionals should clarify their roles and responsibilities, constantly meet the new demands and expectations of student readers for high-quality textbooks, foster a new quality culture in the educational publishing field, comprehensively improve the quality management levels, and advance the practice of quality management. The quality management in educational publishing in the new era is characterized by "four unprecedented" historical contexts, i.e., unprecedented Party and state attention to textbook construction; unprecedented emphasis on the scope and value of quality management driven by the demands of the era; unprecedented depth of understanding in mechanism reform at the grassroots practice level; and the unprecedented demands of technological application for digitally and intelligently empowered process innovation. It also has clear practical requirement as follows: integrating the Party's innovative theories into the entire process of quality management in educational publishing; achieving full coverage of quality management through the dual engines of textbook development and educational services, and addressing the urgent need for original textbooks to advance China's independent knowledge system; answering the fundamental educational question of "what kind of people to cultivate, how to cultivate them, and for whom they are cultivated", establishing a new concept of quality culture, and comprehensively improving the level of quality management in educational publishing. From the perspective of the background and practical requirements, the quality management in educational publishing has entered a new stage of development, whether in terms of the unprecedented emphasis described by "four unprecedented" factors or the internal and external drivers highlighted in the two dimensions of textbook development and educational services. Based on this realistic assessment, it is urgent to explore pathways for advancement through the practical exploration, i.e., management innovation as the institutional cornerstone, technological empowerment as the medium and carrier, talent team building as the main force, and research application as the logical thread. The four dimensions are interdependent and mutually reinforcing. Among these, research application serves as the key academic platform for scholarly breakthrough. Editorial professionals should reclaim traditions, fully leverage the advantages of integrating editing and research, further lead academic innovation, and inject momentum into dissemination.