在数智阅读技术迅速发展的时代背景下,人们的阅读实践表现出明显的界面化、算法化、碎片化、多模态等特征,数智阅读呈现出典型的“体验化”转向,而体验化阅读存在内容片面化呈现、读者自主性削弱、算法推送的信息茧房等问题和风险。基于此,本文提出应从推动体验价值与认知价值的平衡、维护读者认知自主性与反思能力、促进开放交流与多元共识形成、完善行业标准与伦理规范等方面共同发力,重建阅读的人文价值。
Against the backdrop of rapid advances in digital-intelligent reading technologies, reading practices are shifting from text-centered cognition to experience-oriented interaction. Contemporary digital-intelligent reading increasingly exhibits characteristics such as interface mediation, algorithmic recommendation, fragmented temporal structures, and multimodal sensory integration, thereby reshaping how readers engage with cultural content. Rather than a technological upgrade of conventional reading, digital-intelligent reading has evolved into a sociotechnical environment in which reading behaviors, cognitive processes, and cultural participation are continuously reorganized through the interaction between digital platforms, intelligent algorithms, and users. This transformation has attracted growing scholarly attention because it changes not only how information is accessed but also the values, habits, and social functions of reading. This paper examines the emerging "experiential turn" in digital-intelligent reading and explores its underlying mechanisms, associated risks, and possible sustainable development paths. The study investigates how technological infrastructures reconstruct reading experiences under the logic of platformization and algorithmic governance. It argues that the experiential turn marks a reorganization of reading around technological systems rather than around texts themselves. The paper identifies four major dimensions of this experiential transformation. First, at the level of interface mechanisms, reading has shifted from a text-carrier-based activity toward an operational and interactive experience shaped by digital interfaces, turning readers from passive receivers into active system operators. Second, algorithmic recommendation systems have altered traditional content-distribution logic, transforming reading from autonomous selection into algorithm-guided navigation, with platforms assuming the "gatekeeping" role. Third, fragmented temporal structures enabled by mobile media and real-time feedback mechanisms have accelerated the transition from continuous deep immersion to intermittent information consumption. Fourth, multimodal technologies have reconstructed readers' sensory participation, compensating for the perceptual limitations of print media and strengthening the embodied sense of presence. While these transformations enhance accessibility, convenience, and user engagement, they also introduce substantive risks. The paper argues that digital-intelligent reading tends to prioritize immediacy and stimulation, often at the expense of the systematicity and coherence of knowledge. Algorithm-driven distribution may intensify echo chambers, weaken readers' autonomy, and reduce opportunities for exposure to diverse viewpoints. Fragmented, stimulus-oriented reading habits also risk undermining deep cognition and reflective thinking. Furthermore, the combination of algorithmic personalization and interactive online communities may reinforce homogeneous discourse environments, thereby exacerbating social polarization and weakening the foundations of public rationality. In response to these challenges, the paper proposes a sustainable development framework for digital-intelligent reading. The framework emphasizes balancing experiential value against cognitive value, strengthening readers' digital literacy and reflective capacity, improving algorithmic transparency and platform responsibility, encouraging open communication and diverse consensus formation, and refining governance mechanisms and ethical standards for digital reading services. By examining the experiential turn from technological and cultural perspectives, this study clarifies the relationship between reading, technology, and society, and offers theoretical support for a more human-centered and sustainable digital reading ecology.
孙保营,董琎. 数智阅读的体验转向、风险机制与可持续路径[J]. 科技与出版, 2026, 45(7): 57-64. SUN Baoying,DONG Jin. The Experiential Turn in Digital-Intelligent Reading: Risk Mechanisms and Pathways to Sustainability. Science-Technology & Publication, 2026, 45(7): 57-64.
http://kjycb.tsinghuajournals.com/CN/ 或 http://kjycb.tsinghuajournals.com/CN/Y2026/V45/I7/57
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