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科技与出版  2026, Vol. 45 Issue (7): 49-56    
产业观察
全国青少年学生读书行动实施背景下青少年主题出版高质量发展研究
姚玲
人民教育出版社,100081,北京
High-Quality Development of Youth-Themed Publishing Under the Youth Student Reading Initiative
YAO Ling
People's Education Press, 100081, Beijing, China
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摘要: 

在文化强国、教育强国建设过程中,青少年阅读担负着立德树人、启智润心、文化传承的时代职责,为此,国家深入实施推进全国青少年学生读书行动。青少年主题出版正是贯彻落实全国青少年学生读书行动的关键载体和重要保障。在全国青少年学生读书行动实施背景下,本文系统审视和梳理青少年主题出版的现状和困境,并在此基础上提出构建青少年主题出版高质量发展的路径:选题策划精准化,精准对接青少年需求;内容呈现时代化,拉近与青少年的距离;编创队伍专业化,把握青少年阅读规律;推广服务一体化,覆盖青少年阅读全场景;国际传播精品化,以青少年阅读为纽带。

关键词 全国青少年学生读书行动主题出版高质量发展挑战路径    
Abstract

In recent years, with the in-depth implementation of the Youth Student Reading Initiative, adolescent reading has transcended mere knowledge acquisition to become a pivotal and systemic undertaking aimed at inheriting the Chinese cultural lineage, enhancing national soft power, and building a strong socialist culture and a strong education system. As providers of high-quality content and guides for mainstream values, youth-themed publishing has emerged as a key carrier and essential safeguard for implementing the Youth Student Reading Initiative. Taking as case studies the key titles selected for the annual catalogue of key theme publications of the Publicity Department of the CPC Central Committee from 2020 to 2024, this study examines the current development of youth-themed publishing. The findings reveal the following characteristics in its development: First, the number of selected topics shows an upward trend; Second, there is an increase in collaborative publishing projects; Third, a growing number of publishing entities are entering the competition; Fourth, the scope of content themes has expanded significantly; Fifth, content formats are undergoing continuous innovation. Concurrently, the study identifies several deep-seated problems and challenges: First, a deficiency in original content creation; Second, insufficient integration of digital technologies; Third, a shortage of specialized professionals; Fourth, impending shifts in demographic structure; Fifth, prominent shortcomings in international dissemination. These issues should not be viewed as “stumbling blocks” to development; rather, they constitute critical thresholds that must be crossed to achieve high-quality growth. The 15th Five-Year Plan period (2026–2030) marks a crucial stage for building a modern socialist country in all respects and a window of opportunity for the high-quality development of theme publishing. As the Youth Student Reading Initiative deepens, higher demands are being placed on youth-themed publishing. This study proposes five pathways for its high-quality development: First, precise topic selection and planning to accurately align with national development needs and the specific demands of young audiences; Second, modernized content presentation that bridges the gap with youth aesthetics through emotional resonance, content adaptation, and technological empowerment; Third, professionalization of editorial and creative teams capable of grasping the cognitive patterns and developmental characteristics of young readers; Fourth, integrated promotion and services that provide comprehensive coverage across all reading scenarios; Fifth, refined international communication strategies that use youth reading as a cultural nexus to proactively engage with the world, deepen international cooperation, and tell China’s stories well to young audiences worldwide. The study provides a reference for the high-quality development of youth-themed publishing during the 15th Five-Year Plan period and for building a strong socialist culture and a strong education system.

Key wordsYouth Student Reading Initiative    youth-themed publishing    high-quality development    challenges    pathways
出版日期: 2026-09-07

引用本文:

姚玲. 全国青少年学生读书行动实施背景下青少年主题出版高质量发展研究[J]. 科技与出版, 2026, 45(7): 49-56.
YAO Ling. High-Quality Development of Youth-Themed Publishing Under the Youth Student Reading Initiative. Science-Technology & Publication, 2026, 45(7): 49-56.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2026/V45/I7/49

表 1  2020—2024年主题出版重点出版物选题申报和立项情况
表 2  2020—2024年青少年主题出版重点出版物选题联合申报情况
图 1  2020—2024年青少年主题出版重点出版物选题立项数量排名前十的出版单位
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