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科技与出版  2026, Vol. 45 Issue (7): 142-152    
学术探索
加拿大国民阅读推广的公共数字文化服务研究
林一民1,林小仁2
1. 华东师范大学传播学院(出版学院),200241,上海
2. 华东理工大学外国语学院,200237,上海
Public Digital Cultural Services for National Reading Promotion in Canada
LIN Yimin1,LIN Xiaoren2
1. School of Communication (School of Publishing), East China Normal University, 200241, Shanghai, China
2. School of Foreign Languages, East China University of Science and Technology, 200237, Shanghai, China
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摘要: 

加拿大推动阅读融入国民日常生活方式,构建起国民阅读推广的公共数字文化服务体系。面向全体读者,加拿大将数智素养视为社会集体资源,依托社会公益持续开展“数字扫盲”。支持网络上,出版基金、行业协会与敏捷性政策协同发力,形成了政府与社会力量的良性互动格局。资源供给上,有声书等数字阅读资源实现公共化供给,无障碍出版进一步走向“原生”设计,以公共图书馆为主阵地的人工智能普及行动助力建设数字公平社会。场景营造方面,全国性阅读活动长效运行,家庭亲子共读向在线升级,多元“主题周”活动常态化开展,扩容数字阅读场景。这种多主体协同、政策灵活适配与技术深度融合的阅读推广模式,对“阅读立法”背景下我国全民阅读推广的公共数字文化服务效能提升具有积极的启示意义。

关键词 阅读推广公共数字文化服务数智素养智能社会    
Abstract

Amid rapid digital advances such as artificial intelligence, countries worldwide face shared challenges in the digital and intelligent upgrading of reading promotion, making public digital cultural services an essential lever for deepening national reading. Drawing on case studies and a review of the literature, this study examines Canada's public digital cultural service system for national reading promotion, analyzing how "everyday reading" remains viable in an intelligent society. The research finds that through multi-stakeholder collaboration among government departments and social institutions, flexible policy adaptation, and deep integration of technologies, Canada has constructed a normalized, precise public digital cultural service ecosystem for national reading. Regarding capacity cultivation, Canada views digital-intelligent literacy as a collective social resource, relying on social public welfare forces to deepen "digital literacy" campaigns across all-age population and enhance overall public literacy. Within the service support network, a benign interaction pattern has formed through the dynamic empowerment of agile policies, systematic support from special publishing funds, and the bridging and intermediary role of industry associations in digital transformation. In terms of resource supply, digital resources such as audiobooks and e-books have achieved universal, public-oriented availablity; meanwhile, accessible publishing has advanced toward a "born accessible" model rooted in serving special groups, and public libraries have implemented popularization initiatives for new technology skills such as AI to narrow the digital intelligence divide and uphold digital equity. In terms of scenario building, nationwide reading brand initiatives build cross-platform, multi-channel, and all-media communication networks to empower social connectivity. Family-oriented online interactive co-reading and integrated reading-and-writing experiences are enhanced via digital platforms, while diverse theme-based activities are regularly executed through the "thematic week" mode, substantially expanding digital reading scenarios. Driven synergistically by "publishing support" and "digital empowerment," Canada consolidates the content foundation of national reading, elevates public service levels, and promotes grounded applications of digital cultural services through multi-dimensional scenario building. Based on this holistic analysis, this study proposes that China needs to leverage "reading legislation" amid the developmental reality of the intelligent society. Proceeding from local realities and goal orientation, we should selectively learn from Canada's characteristic practices in public digital cultural services. These include: coordinating the digital-intelligent advancement of the publishing sector with the provision of digital resources for universal reading promotion; instituting a reader-centered digital service logic that guides readers from basic digital access toward heightened digital-intelligent literacy; and mobilizing a broad coalition of societal actors to transform reading promotion into an interactive arena characterized by extensive reader participation. Overall, it is essential to adhere to a reading promotion mindset that integrates reading into daily life, to match basic needs and higher-level aspirations across digital-intelligence scenarios, and implement layered public cultural supply for populations with diverse reading proficiencies and technology acceptance capabilities. By cultivating digital reading abilities from shallow to deep and promoting the continuous enhancement of readers' literacy, digital reading participation and digitized experiences can be deeply integrated into the daily cultural lives of the public in an intelligent society.

Key wordsreading promotion    public digital cultural services    digital-intelligent literacy    intelligent society
出版日期: 2026-09-07
基金资助:南方科技大学全球城市文明典范研究院开放性课题阶段性成果(IGUC24B003)

引用本文:

林一民,林小仁. 加拿大国民阅读推广的公共数字文化服务研究[J]. 科技与出版, 2026, 45(7): 142-152.
LIN Yimin,LIN Xiaoren. Public Digital Cultural Services for National Reading Promotion in Canada. Science-Technology & Publication, 2026, 45(7): 142-152.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2026/V45/I7/142

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