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科技与出版  2025, Vol. 44 Issue (3): 14-26    
特别策划·2024出版盘点
2024年中国数字出版发展态势盘点与2025年趋势展望
毛文思,王飚
中国新闻出版研究院,100073,北京
Reviewof Development Trends of Chinese Digital Publishing in 2024 and Prospects for 2025
MAO Wensi,WANG Biao
Chinese Academy of Press and Publication, 100073, Beijing, China
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摘要: 

党的二十大以来,以习近平同志为核心的党中央对文化强国建设作出更加全面系统的重大部署,为数字出版高质量发展提供了坚实保障。在国家加快数字中国、网络强国建设,促进数字经济发展的战略背景下,我国出版业持续深度融合发展,发展新质生产力,创新新模式、新业态,打造发展新动能。2024年,搭乘数字中国、网络强国建设、大力促进数字经济发展的战略东风,我国出版业加快数字化转型升级步伐,出版融合发展迈向深入。过去一年来,数字出版在政策引导、内容建设、技术应用、模式创新、人才建设、国际传播能力、保障机制等方面均取得了长足进展。数字出版迈向高质量发展,已成为新时代我国文化建设的重要生力军,在文化强国建设、发展数字经济中发挥更加重要的作用。本文全面梳理2024年以及“十四五”时期中国数字出版发展状况,阐释过去一年来数字出版发展的新特点、新成绩,并对2025年乃至即将开启的“十五五”时期数字出版发展予以展望。

关键词 数字出版转型升级融合发展文化建设    
Abstract

Since the 20th National Congress of the Communist Party of China, the Party Central Committee, with Comrade Xi Jinping as its core, has comprehensively and systematically established strategic initiatives for the construction of a strong cultural nation, creating a solid foundation for the high-quality development of digital publishing. Within the strategic context of accelerating the development of a digital China and a Cyberpower, while promoting digital economic growth, the Chinese publishing industry continues to evolve substantially, fostering new quality productive forces, developing innovative models and formats, and generating new driving forces for development. In 2024, leveraging the strategic momentum of digital China and Cyberpower construction, alongside the vigorous advancement of the digital economy, Chinese publishing industry has accelerated its digital transformation and upgrading, further deepening the integrated development of publishing. Over the past year, digital publishing has made significant progress in policy direction, content development, technological implementation, model innovation, talent cultivation, international communication capacity, and safeguard mechanisms. The leading social value of digital publishing has become increasingly prominent. The industry has systematically explored paths toward integrated development. Artificial intelligence has emerged as a significant enabling force within the sector. Online literature has steadily enhanced its cultural influence. Digital education has seen continuous advancement in both quality and standardization. The impact of digital publishing on international communication has strengthened consistently. The system for digital copyright protection and standardization has been progressively enhanced. Initiatives to develop publishing talent have intensified. Additionally, the comprehensive integration of digital technologies has expanded publishing into new territories. Digital publishing is advancing toward high-quality development, becoming an important driving force in Chinese cultural construction for the new era and playing an increasingly significant role in building a strong cultural nation and developing the digital economy. Looking forward, the ideological leadership and spiritual cohesion of digital publishing will continue to strengthen. The comprehensive integration of publishing development has entered a stage of evaluating achievements and planning for new developments. Artificial intelligence will continue to transform the content ecosystem, publishing data management and utilization will improve further, digital cultural consumption scenarios will realize increasing value, international communication efficiency will steadily advance, the construction of digital content governance system will accelerate, and the mechanism for cultivating new publishing talents will be refined. This analysis comprehensively reviews the development of China's digital publishing in 2024 as well as during the "14th Five-Year Plan" period, elucidates the new characteristics and achievements of digital publishing over the past year, and provides insights into its development trajectory for 2025 and the upcoming "15th Five-Year Plan" period.

Key wordsdigital publishing    transformation and upgrading    integrated development    culture construction
出版日期: 2025-04-11

引用本文:

毛文思,王飚. 2024年中国数字出版发展态势盘点与2025年趋势展望[J]. 科技与出版, 2025, 44(3): 14-26.
MAO Wensi,WANG Biao. Reviewof Development Trends of Chinese Digital Publishing in 2024 and Prospects for 2025. Science-Technology & Publication, 2025, 44(3): 14-26.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I3/14

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