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科技与出版  2025, Vol. 44 Issue (6): 73-79    
融媒之光
适老化数字出版的现实与未来:基于数字可供性视角
陈强,张钢花*
武汉体育学院新闻传播学院,430079,武汉
Reality and Future of Age-Friendly Digital Publishing: A Perspective Based on Digital Affordances
CHEN Qiang,ZHANG Ganghua*
School of Journalism and Communication, Wuhan Sports University, 430079, Wuhan, Hubei, China
全文: HTML    PDF(1739 KB)  
输出: BibTeX | EndNote (RIS)      
摘要: 

随着科技的迅猛发展,数字出版领域正经历着前所未有的变革。数字可供性是适老化数字出版的核心动力,适老化数字出版活动以数字可供性为基础。在媒体融合的新阶段,适老化数字出版的建设正是数字可供性演进与更新的过程。文章基于数字可供性的视角,分析我国适老化数字出版的现状与未来发展趋势,旨在深入理解适老化数字出版的发展进程,探讨其中的问题与挑战,进而提出增强数字可供性以夯实适老化数字出版生产链重构的基础、利用人工智能等技术以激发适老化数字出版的新增长空间、完善行业治理以促进适老化数字出版可持续发展的策略。

关键词 AIGC技术适老化数字出版困境数字可供性    
Abstract

The landscape of digital publishing is experiencing a fundamental transformation driven by unprecedented technological advancements. Central to this transformation is the concept of "digital affordance," which serves as the theoretical foundation for age-friendly digital publishing initiatives. In the new era of media convergence, the development of age-friendly digital publishing inherently reflects the evolution and transformation of digital affordance. China's demographic shift toward an aging society, resulting from an imbalance between birth and mortality rates has prompted the government to prioritize the adaptation of digital technologies for elderly citizens. Various governmental departments have implemented policies and initiatives to enhance digital technologies beneficial to the elderly. These measures provide both a policy framework and valuable research cases essential for this study's development and reasoning. Through case analysis, digital affordance emerges as a robust framework for identifying challenges in China's age-friendly digital publishing landscape. This paper delves into digital affordance through three dimensions: social affordance, portable affordance, and productive affordance. Through empirical analysis, it demonstrates digital affordance as an effective lens for studying age-friendly digital publishing. This perspective enables a comprehensive analysis of the current state and future direction of age-friendly digital publishing in China. The analysis reveals three major issues: excessive openness in content creation, inadequate adaptation of technical affordance, and limitations in stakeholder affordance within age-friendly digital publishing. The paper examines the underlying causes of these issues to develop a deeper understanding of the development process and its associated challenges. Based on case studies and international best practices, this paper presents strategic recommendations to address the identified obstacles in age-friendly digital publishing development. These strategies encompass strengthening digital affordance to reinforce the age-friendly digital publishing production chain, utilizing artificial intelligence and other emerging technologies to create new growth opportunities for the age-friendly digital publishing industry on the whole, and enhancing industry governance to foster sustainable development. These strategies aim to establish a more user-friendly and accessible digital service system for elderly users while creating new opportunities for China's age-friendly digital publishing industry. The long-term outlook for China's age-friendly digital publishing industry remains positive. Through continued policy optimization, implementation of supporting initiatives, and multi-stakeholder collaboration, the industry is positioned to enhance the digital experiences of elderly users while fostering a society that emphasizes humanistic care and social values.

Key wordsartificial intelligence-generated content (AIGC) technology    age-friendly    digital publishing    dilemmas    breakthroughs
出版日期: 2025-07-09
基金资助:国家社科基金重大招标项目“新时代体育全媒体传播格局构建研究”(21&ZD345)
通讯作者: 张钢花   
Corresponding author: Ganghua ZHANG   

引用本文:

陈强,张钢花. 适老化数字出版的现实与未来:基于数字可供性视角[J]. 科技与出版, 2025, 44(6): 73-79.
CHEN Qiang,ZHANG Ganghua. Reality and Future of Age-Friendly Digital Publishing: A Perspective Based on Digital Affordances. Science-Technology & Publication, 2025, 44(6): 73-79.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I6/73

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