编制和实施国民经济中长期发展规划,是我们党治国理政的重要方式,体现了我国的体制优势和制度自信。在“十五五”规划即将启动的关键时间节点,中长期规划类出版物作为国家战略传播的重要载体和具有极高专业性的主题出版物,对其供给现状和发展路径的研究具有特殊时代意义。本文采用文献分析法、案例研究法和专家访谈法相结合的方式,在介绍国民经济中长期规划出版物发展现状的基础上,阐述了中长期规划类出版物在服务国家重大战略中的重要作用,分析了以图书为主的此类出版物的供给目前存在的短板和问题,并提出了构建分级协同的新型出版生态体系、创新内容生产机制并优化出版流程、培育融合出版生态以打造分级传播矩阵,以及加强国际传播能力建设等具体应对措施,旨在为中长期规划类出版物的供给和发展提供理论支持和实践指导。
The formulation and implementation of medium- and long-term national economic development plans represent a pivotal governance approach of the Communist Party of China, embodying the country’s institutional strengths and systemic confidence. As 2025 marks the crucial transition from the conclusion of the 14th Five-Year Plan to the blueprinting of the 15th Five-Year Plan, medium- and long-term planning publications—which serve as key carriers for disseminating national strategies and highly specialized thematic publications—gain unprecedented significance. This paper, utilizing literature analysis, case studies, and expert interviews, delves into the content, characteristics, supply status, and development pathways of these publications, aiming to provide theoretical foundation and practical guidance for their high-quality advancement. Medium- and long-term planning publications have evolved into a sophisticated system that aligns closely with China’s "national-provincial-municipal" three-tier planning structure and the four-category planning framework. In the digital era, these publications have expanded to include e-books, audio-books, and online databases, bridging top-level design with grassroots practice. These publications play irreplaceable roles in advancing national strategies. They act as authoritative channels for policy interpretation, clarifying strategic intentions, quantitative targets, and implementation pathways to ensure accurate transmission of central decisions to local governments, enterprises, and the public. Additionally, they maintain the continuity of strategic goals, documenting the evolution of five-year plans from the "First Five-Year Plan" to the present. Furthermore, they function as repositories of experience, analyzing case studies of major projects to inform future planning. Finally, they foster social consensus by translating complex policies into accessible knowledge, enhancing public participation in national development. However, the supply of these publications, predominantly in book form, encounters significant challenges. First, professional publishing resources are heavily concentrated among central publishers in Beijing, while local publishers and private entities face resource constraints, leading to a "central-strong, local-weak" disparity. Second, rigid administrative attributes in content creation inhibit innovation, resulting in overly formal language, uniform presentation, and delayed releases. Third, limited media integration, characterized by underdeveloped interactive digital formats and limited utilization of AI or VR technologies, restricts communication effectiveness. Finally, inadequate adaptability in international communication, including cultural and terminological disparities, hinders the global dissemination of China’s development strategies. To address these challenges, this paper proposes specific solutions. First, construct a hierarchical collaborative publishing ecosystem: central institutions focus on high-end policy interpretation, provincial publishers develop regionalized content, and private entities engage in popular science. Second, innovate content production mechanisms by encouraging collaboration between government, academia, and industry, streamlining review processes, and integrating AI for efficient editing. Third, foster integrated publishing by building a "planning big data platform, " developing VR/AR tools for immersive policy visualization, and creating a multi-level communication matrix for diverse audiences. Finally, strengthen international communication capabilities by establishing a precise translation system for Chinese governance terminology. These measures aim to enhance the role of medium- and long-term planning publications in supporting national development and enhancing China’s global discourse influence.
赵超霖. 国民经济中长期规划类出版物的[J]. 科技与出版, 2025, 44(9): 117-124. ZHAO Chaolin. Supply Status and Development Pathways of Publications Related to China’s National Economic Medium- and Long-Term Planning. Science-Technology & Publication, 2025, 44(9): 117-124.
http://kjycb.tsinghuajournals.com/CN/ 或 http://kjycb.tsinghuajournals.com/CN/Y2025/V44/I9/117
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