Please wait a minute...
科技与出版  2026, Vol. 45 Issue (4): 25-32    
特别策划·最是书香能致远:全民阅读二十载进路与未来
阅读的涌现:全民阅读效能的系统建构与反思
张文彦,张雯
青岛大学文学与新闻传播学院,青岛大学全民阅读研究中心,266071,山东青岛
Emergence of Reading: Systematic Construction and Reflection on the Effectiveness of National Reading
ZHANG Wenyan,ZHANG Wen
School of Literature and Journalism & Communication, National Reading Research Center, Qingdao University, 266071, Qingdao, China
全文: HTML    PDF(1768 KB)  
输出: BibTeX | EndNote (RIS)      
摘要: 

涌现论强调系统由简入繁、整体大于部分之和,为解读全民阅读这一社会复杂系统提供了方法论。全民阅读事业历经长期积淀,始于新中国成立后阅读推广基础结构的搭建、主体机制的形成,以及全民阅读“神经网络”的发育。专业阅读推广力量和数字技术的出现,推动生成了基层的全民阅读微循环系统,让阅读推广更加精准高效。《全民阅读促进条例》的出台是全民阅读事业在多层级互动中的复杂涌现结果。建立“阅读理念的‘方糖’模型”,可以更好地理解如何进一步推动全民阅读微观层面的涌现,从而获得更大效能——深化全民阅读宣传推广机制;培育专业阅读推广人激活基层微循环;坚守对认知原创性和对美的追求,依托数字技术突破传统阅读边界。

关键词 《全民阅读促进条例》全民阅读阅读推广书籍涌现    
Abstract

Emergence theory holds that systems develop from simplicity to complexity and that the whole exceeds the sum of its parts, offering a core analytical framework for interpreting national reading as a complex social system. China's national reading campaign has been shaped by long-term historical accumulation. Since the founding of the People's Republic of China in 1949, the country has faced immense challenges, including severe shortages of publications, especially in finance, natural sciences, and children's literature; an underdeveloped distribution network unable to reach rural factories and remote areas; and high book prices juxtaposed with weak purchasing power among readers. Despite these constraints, the state gradually established a basic structure for coordinating reading promotion and a primary mechanism for organizational mobilization, involving publishing authorities, educational institutions, and mass organizations such as trade unions and the Women's Federation. The introduction of the Regulations on the Promotion of National Reading signifies the emergence of complex systemic emergence in China’s national reading campaign through multi-level interactions. The national reading system is divided into six levels, ranging from central coordination to individual readers. Actors across these levels interact vertically and horizontally, forming an intricate ecological system. The fourth level, which directly connects with individual readers—the ultimate target of reading promotion—serves as a critical link for policy implementation and bidirectional information flow. The implementation of the Regulations lays an institutional foundation for higher-level systemic emergence. Reading promoters fall into two major groups. The first consists of part-time reading promoters, who are usually practitioners in fields closely related to reading, such as teachers, librarians, writers, bookstore clerks, and journalism and publishing practitioners. The second comprises full-time reading promoters, who often start by donating books and supporting reading activities, gradually accumulating experience, and developing professional expertise in reading promotion. They can help grassroots organizations and institutions establish better microcirculation systems for national reading and ensure the implementation of reading policies and regulations. At the micro level, drawing on a "sugar cube" model of reading ideals—where reading intrinsic sweetness is dissolved in specific historical and social solutions—this study proposes three optimization strategies. First, the theoretical research should be deepened, reader surveys should be refined, and public understanding should be enhanced to accelerate the spread of reading culture. Second, professional reading promoters should be nurtured to activate grassroots microcirculation and the imbalance between hardware construction and software capacity should be addressed. Third, digital technology should be leveraged to transcend traditional reading boundaries while upholding the core values of cognitive originality and aesthetic pursuit. Although digital technologies have profoundly reshaped reading habits, creating both opportunities and chaos; the enduring sweetness of reading—the pursuit of original cognition and beauty—should guide the future of digital reading. Through these efforts, national reading can achieve deeper and broader social emergence, ultimately building a society characterized by universal participation in reading.

Key wordsRegulations on the Promotion of National Reading    national reading    reading promotion    books    emergence
出版日期: 2026-05-14

引用本文:

张文彦,张雯. 阅读的涌现:全民阅读效能的系统建构与反思[J]. 科技与出版, 2026, 45(4): 25-32.
ZHANG Wenyan,ZHANG Wen. Emergence of Reading: Systematic Construction and Reflection on the Effectiveness of National Reading. Science-Technology & Publication, 2026, 45(4): 25-32.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2026/V45/I4/25

表 1  全民阅读复杂体系层级图
图 1  阅读理念的“方糖”模型
1 约翰·霍兰. 涌现:从混沌到有序[M]. 陈禹,方美琪,译. 上海:上海科学技术出版公司,2006.
2 吴晓光, 郑作彧. 埃尔德-华斯的社会涌现理论:源流与意涵[J]. 江汉论坛, 2026 (2): 138- 150.
3 金吾伦, 郭元林. 复杂性科学及其演变[J]. 复杂系统与复杂性科学, 2004, 1 (1): 1- 5.
4 张本祥. 论社会涌现的机理及其不确定性[J/OL]. 系统科学学报,2025-11-26. https://kns.cnki.net/kcms2/article/abstract?v=JRmhR0Lfi27nE_UtNIBv_XR7ENscFt6CzNW59P9NCP_yH0yQAE5XW2skd8PKAZmm1VpvW9ujug4eZaqmUfb63pRjLaMswIjRxtHDg4rvCz3jkY5uBtYFSPZpc_T38rWttXfIT8xN1R7zbmPkaExTfUuWwjT4IBmwsYq0wW8EbnM=&uniplatform=NZKPT.
5 邹德谨, 蒋正陆. 读书法[M]. 上海: 商务印书馆, 1927: 1.
6 刘文明. 欧洲“文明”观念向日本、中国的传播及其本土化述评:以基佐、福泽谕吉和梁启超为中心[J]. 历史研究, 2011 (3): 66-77,190.
7 褚欣桐, 吴永贵. 民国时期读书指导类书籍的兴起与阅读理想的构建[J]. 图书馆建设, 2024 (5): 167- 175.
8 史春风. 20世纪30年代国民政府读书运动研究[J]. 东岳论丛, 2012, 33 (3): 50- 55.
9 目前出版业概况(报告提纲)(出版组副组长傅彬然在全国出版会议分组会议上的报告)[M]//袁亮. 中华人民共和国出版史料(第2卷):1950. 北京:中国书籍出版社,1996:541.
10 出版总署1950年上半年工作报告:向政务院文化教育委员会报告[M]//袁亮. 中华人民共和国出版史料(第2卷):1950. 北京:中国书籍出版社,1996:310.
11 胡愈之. 论新民主主义的国营出版印刷发行事业[M]//袁亮. 中华人民共和国出版史料(第2卷):1950. 北京:中国书籍出版社,1996:475.
12 陈文. 加强图书发行工作[M]//袁亮. 中华人民共和国出版史料1954. 北京:中国书籍出版社,1999:378-379.
13 杜羽,侯力. 统计数据中的全民阅读:中国新闻出版研究院院长魏玉山谈全国国民阅读调查[J]. 光明日报,2016-04-23(11).
14 张文彦. 乡村阅读的观念、环境、行为与价值再造[J]. 新阅读, 2025 (9): 7- 10.
15 张文彦. 阅读史视域下我国当代阅读推广组织的起源、现状与发展趋势[J]. 出版发行研究, 2019 (6): 23- 28.
16 徐勇. 将概念带入学术体系:为“概念孤儿”寻家[J]. 中国社会科学评价, 2022 (4): 4-10,155.
17 桂华, 贺雪峰. 走向群众自觉行动的基层治理实践[J]. 中国社会科学, 2025 (6): 148- 165.
18 沃尔特·艾萨克森. 爱因斯坦传[M]. 张卜天,译. 长沙:湖南科学技术出版社,2012:8.
19 阿尔特·爱因斯坦. 附录Ⅱ:爱因斯坦教授的一封信[M]//雅克·阿达玛. 数学领域中的发明心理学. 陈植荫,肖奚安,译. 南京:江苏教育出版社,1989:111.
[1] 朱永新. 新时代全民阅读的新使命[J]. 科技与出版, 2026, 45(4): 6-15.
[2] 徐升国. 全民阅读政策法规二十年的系统建构与高质量发展路径[J]. 科技与出版, 2026, 45(4): 16-24.
[3] 徐升国. 走向书香社会——人类社会发展视野下的全民阅读[J]. 科技与出版, 2025, 44(5): 6-18.
[4] 吴赟,刘倩,孙旭. 阅读重构与文化新生:全民阅读推动中华优秀传统文化“双创”的内在机制与创新路径研究[J]. 科技与出版, 2025, 44(5): 19-26.
[5] 张文彦,范萧璇. 以阅读推广为方法:喀什地区乡村儿童阅读状况考察[J]. 科技与出版, 2025, 44(5): 27-38.
[6] 王明慧,于静. 微信公众号图书营销研究——以《世上为什么要有图书馆》为例[J]. 科技与出版, 2025, 44(3): 133-146.
[7] 刘辉,焦小桐. 基于农民读书会的农村阅读推广机制分析——以一个农民读书会实践为例[J]. 科技与出版, 2025, 44(3): 147-156.
[8] 常昕. 联结知识与读者:阅读推广视角下出版企业社会责任考察[J]. 科技与出版, 2025, 44(2): 26-36.
[9] 张晓东. 基于阅读体验的书籍设计研究[J]. 科技与出版, 2025, 44(1): 123-130.
[10] 赵树旺,王海歌. 文化治理视域下农家书屋的现实困境与功能实现路径*[J]. 科技与出版, 2024, 43(5): 44-50.
[11] 张窈,崔浩楠. 文化资本视域下法国海外阅读推广实践与启示[J]. 科技与出版, 2024, 43(10): 135-144.
[12] 徐升国. 中国儿童阅读发展现状与前景展望[J]. 科技与出版, 2023, 42(5): 6-12.
[13] 秦石美. 日本农村阅读推广情况及启示[J]. 科技与出版, 2023, 42(10): 97-104.
[14] 张晴. 新媒体时代的美国阅读推广研究[J]. 科技与出版, 2023, 42(10): 105-112.
[15] 刘莹晨. 西班牙青少年阅读现状与特点[J]. 科技与出版, 2023, 42(10): 89-96.