In the critical period of deep integration and transformation of Chinese publishing industry, a brand is no longer merely a name or logo but represents a concentrated reflection of the core competitiveness of publishing enterprises. It is the key to their survival and development under the combined influence of multiple forces such as technological revolutions reshaping media traditions, reader demand upgrading and iteration, and pursuit of high-quality development under the strategy of cultural power. This study is based on the results of a nationwide questionnaire survey on the theme of "Brand Building of Chinese Publishing Enterprises, " which deeply analyzes the current situation existing in brand building of Chinese publishing enterprises and proposes development strategies for the publishing brands. The aim is to help China create a group of publishing brands that represent national image and inherit cultural essence, thereby advancing the construction of socialist cultural power. The survey focuses on two primary objectives: first, to assess the extent to which Chinese publishing enterprises prioritize brand building at the conceptual level of business philosophy; and second, to evaluate the specific practices of brand building of Chinese publishing enterprises in market operations. The findings reveal several critical issues: first, most publishing enterprises have not established dedicated brand building departments due to insufficient brand awareness; second, over half of the publishing enterprises lack clear brand positioning; third, while most enterprises emphasize high-quality publishing products, few have developed well-recognized book series; fourth, understanding of visual and cultural symbol elements in brand identity remains incomplete; fifth, the potential of short videos and live streaming for brand promotion remains incomplete; and the integrated marketing communication has not been realized. In response to these challeges, the author proposes five development strategies for enhancing brand building of Chinese publishing enterprises: first, strengthen brand value awareness and establish formal brand management department; second, clarify resource advantages through research and implement differentiated brand positioning; third, develop a recognizable brand book series that matches the brand positioning; fourth, emphasize visual and cultural symbolism to cultivate a distinct brand image; and fifth, leverage the potential of short videos and live streaming to achieve integrated marketing communication. Looking ahead, the pathway toward brand empowerment for Chinese publishing enterprises needs a profound change—from passive adaptation to proactive, strategic construction. Publishing enterprises must promote brand building to a strategic priority and deeply embed brand consciousness across all stages of publishing value chain, including topic selection, product development, marketing, and reader services. Only through such comprehensive integration can powerful publishing brands emerge—brands that not only succeed in the market but also lead in cultural influence. This underscores the profound practical significance of publishing in promoting and enriching Chinese culture and in the inheritance and development of civilization.