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| Seeking Resonance: Addressing and Resolving "New Alienation" in the Digital Transformation of Academic Journals |
| SUN Shuai |
| Editorial Department of Journal of North China Electric Power University (Social Science Edition), 102206, Beijing, China |
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Abstract The digital transformation presents significant challenges to academic journals, including inadequate digital publishing capabilities and limited dissemination power, necessitating a systematic approach to achieving full-chain digital transformation and establishing an effective publishing and dissemination system in the digital era. Time, as a fundamental element across social domains, plays a crucial role in this transformation process. The digital transformation of academic journals demonstrates processual characteristics that can be analyzed through sociological frameworks. The temporal analysis of academic journals focuses on how academic journals reflect and embody time. The temporality of academic journals is manifested across three dimensions: their fundamental value and purpose, academic publishing and dissemination processes, and content presentation and reader engagement. The digital transformation of academic journals in China commenced in the early 1990s with the implementation of laser typesetting systems. This study analyzes two primary transformation models: the commercial academic journal database model and the WeChat official account model. Throughout this digital evolution, various new media platforms with distinct temporal characteristics are rapidly shaping a novel academic publishing landscape, introducing new temporal dimensions to academic publishing and dissemination. Academic journals exhibit evolving temporal structure, rhythms, and experience in aspects such as academic publishing, dissemination, and reading engagement. The acceleration driven by digital transformation has led to a phenomenon of "new alienation" in academic journals, manifesting differently across various stages. Within the commercial academic journal database model, "new alienation" primarily emerges in academic publishing and dissemination, encompassing five distinct forms: spatial, material, action, temporal, and self-alienation. In the WeChat official account model, "new alienation" predominantly affects information reception and reading experience. Both models indicate that digital transformation alone is insufficient for academic journals to fully transition from traditional print to digital and networked publishing paradigms. Rosa's resonance theory suggests that addressing "new alienation" challenges in an accelerated society requires the cultivation of resonant social relationships. Resonance describes a reciprocal relationship between subjects and their environment, characterized by four key elements: emotional resonance, self-efficacy, transformation, and uncontrollability. For successful digital transformation, academic journals must address the "new alienation" resulting from acceleration, and develop a self-centered construction approach. This involves establishing resonance axes with the broader academic ecosystem, including the academic community, peer journals, new media platforms, emerging technologies, and academic evaluation institutions, across three dimensions: social, material, and conceptual relationships. These dimensions encompass the complete environment that academic journals navigate during digital transformation. The integration of these three axes establishes the resonant relationship between academic journals and their environment.
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Published: 09 July 2025
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