Innovations in Publishing Marketing Under the New Traffic Mechanism: An Empirical Study of Zhejiang Xinhua's "Thousand Hosts" New Media Marketing Campaign
JIANG Chen1,WANG Wulin2
1. School of Animation and Digital Art, Communication University of Zhejiang, 310018, Hangzhou, China 2. School of Publishing, Communication University of Zhejiang, 310018, Hangzhou, China
蒋辰,王武林. 新流量机制下的出版营销创新——基于浙江新华“千人主播”新媒体营销的实证研究[J]. 科技与出版, 2026, 45(6): 115-123.
JIANG Chen,WANG Wulin. Innovations in Publishing Marketing Under the New Traffic Mechanism: An Empirical Study of Zhejiang Xinhua's "Thousand Hosts" New Media Marketing Campaign. Science-Technology & Publication, 2026, 45(6): 115-123.
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