Please wait a minute...
科技与出版  2026, Vol. 45 Issue (8): 25-32    
产业观察
中国原创图画书“走出去”的演进历程与破局之路——从蔡皋获国际安徒生奖谈起
盛铭
湖南少年儿童出版社,410016,长沙
The Evolution and Breakthrough Pathways for Chinese Original Picture Books Going Global: Reflections on Cai Gao's Receipt of the 2026 Hans Christian Andersen Award for Illustration
SHENG Ming
Hunan Juvenile & Children's Publishing House, 410016, Changsha, China
全文: HTML    PDF(1744 KB)  
输出: BibTeX | EndNote (RIS)      
摘要: 

中国原创图画书“走出去”是文化出海的组成部分,其从萌芽、生长到发展成熟的演进历程,从一个侧面反映了中国文化自信从觉醒到确立、从本土深耕走向国际对话的深层逻辑。本文系统梳理中国原创图画书“走出去”的三阶段演进历程,深入剖析当前原创图画书“走出去”面临的IP全产业链开发不成熟、国际主渠道传播能力薄弱、跨文化叙事能力不足、国际化人才储备短缺等四重挑战。在借鉴国际成功经验的基础上,从构建产业生态、拓展传播渠道、提升叙事能力、健全人才体系四个维度提出系统性优化路径,以期为助推中国原创图画书高质量出海提供实践路径参考。

关键词 : “走出去”战略,  文化出海,  中国原创图画书,  国际传播,  跨文化叙事    
Abstract:

The global dissemination of original Chinese picture books is an integral part of China's international cultural communication. Its evolutionary course—from germination and growth to maturation—reflects, from one perspective, the deeper logic of China's cultural confidence evolving from awakening to consolidation, and from local cultivation to international dialogue. This paper, integrating national policy orientations and the historical development of original picture books, systematically periodizes the "going global" course of Chinese original picture books into three evolutionary stages: the germination and foundation-laying stage, the stage of creative accumulation and initial copyright exports, and the stage of diversified expansion and accelerated growth. The developmental trajectory of Chinese original picture books differs markedly from that of their Western counterparts. Whereas Western picture books underwent a century-long evolution from their inception in the mid-19th century to theoretical maturation in the mid-20th century, Chinese original picture books, having gathered momentum only in the early 21st century, have developed rapidly along a trajectory that took Western picture books more than a century to complete. Looking back on this history, the paper then provides an in-depth analysis of the four major challenges confronting the international dissemination of original Chinese picture books: the immaturity of full-industry-chain IP development, limited access to mainstream international distribution channels, the inadequacy of cross-cultural narrative competence, and the shortage of internationally oriented talent. Drawing upon successful international experiences, the paper argues that high-quality international development requires a synergistic approach across four dimensions—building an industrial ecosystem, expanding distribution channels, enhancing narrative competence, and improving the talent development system—so as to form a systematic optimization framework. Specific pathways include: constructing a full-industry-chain IP ecosystem to amplify value conversion capabilities; expanding the international mainstream distribution and communication network to reach target audiences more precisely; enhancing cross-cultural narrative competence to build a bridge of shared emotions; and strengthening the internationally oriented talent development system to consolidate the industrial foundation. The paper further emphasizes that, in this process, while it is imperative to effectively absorb the proven practices of countries with first-mover advantages such as those in Europe, the United States, and Japan, it is equally essential to ground our efforts in China's actual national conditions and institutional environment. We must fully recognize the objective constraints imposed by our industrial mechanisms, talent base, market environment, and cultural context, and creatively transform and apply international experiences to our specific circumstances.

Key words: the "going global" strategy    cultural export    Chinese original picture books    international communication    cross-cultural narrative
出版日期: 2026-09-08

引用本文:

盛铭. 中国原创图画书“走出去”的演进历程与破局之路——从蔡皋获国际安徒生奖谈起[J]. 科技与出版, 2026, 45(8): 25-32.
SHENG Ming. The Evolution and Breakthrough Pathways for Chinese Original Picture Books Going Global: Reflections on Cai Gao's Receipt of the 2026 Hans Christian Andersen Award for Illustration. Science-Technology & Publication, 2026, 45(8): 25-32.

链接本文:

http://kjycb.tsinghuajournals.com/CN/      或      http://kjycb.tsinghuajournals.com/CN/Y2026/V45/I8/25

1 刘晓晔,王壮.原创儿童图画书跨文化传播特点、影响因素与发展建议[J].出版发行研究,2019(8):85-86.
2 王治国,储银娟.多模态视域下中国原创图画书英译探赜[J].上海翻译,2021(3):50-55.
3 贾丹. 新世纪中国原创图画书"中国味道"研究[D]. 青岛: 中国海洋大学, 2015: 35.
4 陈晖.中国图画书创作的理论与实践[M].长沙:湖南少年儿童出版社,2020:9.
5 王泉根.百年中国儿童文学编年史[M].长沙:湖南少年儿童出版社,2017:331-332.
6 邱凌,王之玎.中国少儿出版物海外读者认知及评价研究[J].中国出版,2025(18):67.
7 李牧云.基于网络书评的中国原创图画书英译本海外接受研究[J].牡丹江教育学院学报,2024(6):4.
8 国家新闻出版署. 2024年新闻出版统计公报[EB/OL]. (2025-12-18)[2026-07-21]. https://www.nppa.gov.cn/xxgk/fdzdgknr/tjxx/202512/P020251218382424228218.pdf.
9 Anglia Ruskin University. Children's Book Illustration[EB/OL]. [2026-08-11]. https://www.aru.ac.uk/study/postgraduate/childrens-book-illustration.
10 東京デザイナー·アカデミー. イラストレーション学科[EB/OL]. [2026-07-11]. https://www.tdg.ac.jp/department/illustration/.
[1] 张辉洁,张彤,冉明会,胡小洋. 全球出版语种生态格局下中文科技期刊国际学术影响力发展特征及提升路径[J]. 科技与出版, 2026, 45(7): 18-29.
[2] 彭肇一,赵一菲,林洛如. 文化折扣理论视角下传统文化图书国际传播实践与进路——基于“经典中国国际出版工程”项目334本图书的实证分析[J]. 科技与出版, 2026, 45(6): 58-67.
[3] 刘忠波,兰诗雨. 日本漫画出版社国际传播策略研究——以四大漫画出版社为例[J]. 科技与出版, 2026, 45(2): 33-41.
[4] 赵超霖. 国民经济中长期规划类出版物的[J]. 科技与出版, 2025, 44(9): 117-124.
[5] 陶继华,叶红艳. 国际传播背景下学术期刊英文摘要推广的价值、方法与路径[J]. 科技与出版, 2025, 44(3): 124-132.
[6] 刘洁,包玲. 人文关怀视角下医学期刊英文包容性表达探析[J]. 科技与出版, 2025, 44(10): 151-160.
[7] 孙玮. 以国际出版为媒推动“中国式现代化”主题的海外传播[J]. 科技与出版, 2024, 43(4): 22-27.
[8] 孙玮,赵海云. 以国际出版为媒推动党的创新理论海外传播[J]. 科技与出版, 2024, 43(11): 42-49.
[9] 张窈,崔浩楠. 文化资本视域下法国海外阅读推广实践与启示[J]. 科技与出版, 2024, 43(10): 135-144.
[10] 王孜. 刍议中医药英文学术期刊的困境与突破*[J]. 科技与出版, 2023, 42(6): 33-40.
[11] 孙玮. 如何以学术话语稳步提升中国主题出版的国际传播力[J]. 科技与出版, 2023, 42(1): 60-65.
[12] 王壮,郭雪,卢明嘉,赵军武. 创新推动我国学术出版高质量“走出去”*[J]. 科技与出版, 2022, 41(8): 22-29.
[13] 孙云鹏. 新时代出版“走出去”工作的探索与思考[J]. 科技与出版, 2022, 41(2): 63-67.
[14] 张彩霞,杨永军. 新时代我国学术期刊国际传播能力提升路径研究*[J]. 科技与出版, 2022, 41(11): 86-90.
[15] 张搴,李芳. 专题数据库出版服务平台的影响力和传播力提升路径研究*[J]. 科技与出版, 2022, 41(11): 90-94.