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Editing and Processing of Chinese Abstract in Medical Journals Empowered by DeepSeek Technology
GUAN Xin,DING Yiling,LIN Lin,ZHANG Shiyue,CHEN Sihan,LI Xinwei,HAN Hongzhi,LI Xinxin,XING Xiangyu,ZHANG Haiyang
Science-Technology & Publication   2025, 44 (6): 95-102.  
Abstract152)   HTML2)    PDF (2063KB)(396)      

This study presents a systematic evaluation of DeepSeek, a cutting-edge Chinese-developed large language model (LLM), focusing on its application in editing and refining Chinese-language abstracts for medical journals. It employed a comprehensive methodology, analyzing 60 medical research abstracts from the Journal of Jilin University (Medical Edition). These texts were processed using DeepSeek-R1, the latest version of the model released in January 2025, which was specifically integrated into Microsoft Word to simulate practical editorial workflows. To ensure methodological rigor, this study implemented a dual evaluation framework combining quantitative metrics with qualitative expert assessments conducted by three senior medical editors with extensive publishing experience. In terms of basic language refinement, the model demonstrated remarkable proficiency, accurately identifying and correcting grammatical errors in 95% of cases compared to benchmarks set by human editors. It performed particularly well in handling complex Chinese sentence structures, including resolving issues with subject-verb agreement, proper comma usage, and logical coherence. Moreover, the model exhibited strong performance in language simplification, reducing wordiness by 44.7% across the test corpus while preserving essential meaning, a capability that could substantially improve the clarity and accessibility of medical research reporting. However, the evaluation also revealed critical limitations that currently restrict DeepSeek's utility for comprehensive medical editing. Notably, the model struggled with domain-specific challenges, achieving only 22.4% accuracy in standardizing domain-specific medical terminology. Several technical factors underlying these limitations were identified. First, the model's training data appears insufficient to comprehensively cover the full spectrum of medical sub-specialties and their evolving terminologies. Second, DeepSeek exhibits constrained ability to contextualize information within the rigorous framework of medical research reporting, occasionally prioritizing linguistic fluency over scientific precision. Third, the analysis suggests that the model has difficulty keeping pace with rapid advancements in medical science, occasionally providing outdated terminology or conceptual frameworks. Despite these limitations, the model's processing speed, approximately 20 times faster than human editors, positions it as a transformative tool for revolutionizing manuscript turnaround times, particularly during periods of high submission volume. Its consistent performance in fundamental language polishing suggests valuable applications for initial manuscript screening and formatting standardization. A tiered editorial workflow is recommended, where DeepSeek handles initial language refinement and formatting, followed by specialized human editors focusing on content validation and scientific accuracy. To maximize future potential of the model, three key development directions are proposed: (1) expanding medical domain-specific training data, particularly for emerging specialties and technologies; (2) developing hybrid models that integrate linguistic analysis with medical knowledge graphs; and (3) creating customizable modules that journals can adapt to their specific stylistic and terminological requirements. These findings.

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Advantage Analysis and Methodological Approaches for Constructing High Quality Datasets in Publishing Industry
WANG Jun,WANG Biao,LI Suhang
Science-Technology & Publication   2025, 44 (6): 64-72.  
Abstract106)   HTML0)    PDF (1770KB)(350)      

Nations worldwide are actively developing and leveraging data resources both domestically and internationally. These resources exhibit economic characteristics including externalities, non-rivalry, and non-excludability, alongside sociological attributes such as shareability, spatiotemporal relevance, and public accessibility. Data quality serves as a critical determinant of model performance in generative artificial intelligence (GenAI) systems, and the lack of high-quality training datasets remains a significant challenge across sectors. While previous research on data elements has focused on implementation aspects, this study examines the underlying rationale and methodologies. This paper establishes the connotation and extension of high-quality datasets, identifying four quality dimensions within a three-dimensional six-tier analytical framework; 1. Structural Dimension; 2. Spatiotemporal Dimension; 3. Security Dimension: The core requirements for constructing high-quality datasets are categorized into four dimensions; 1. Data Unit Level; 2. Dataset Level; 3. Social Benefit Perspective; 4. Economic Benefit Perspective: This framework integrates technical specifications with governance principles, addressing both operational efficiency and societal value creation. The analysis examines industry-specific characteristics and resource endowments to demonstrate why the publishing sector holds unique social responsibility in constructing high-quality datasets. Publishing data exhibits inherent advantages: 1. Quantity: Rich diversity of types and abundant reserves; 2. Quality: Rigorous supply mechanisms and strict review processes; 3. Externality: Traceable ownership and privacy clearance; 4. Standardization: Technical support and cross-referencing capabilities. At the data unit level, publishing data undergoes comprehensive peer review and expert verification, ensuring superior accuracy and reliability compared to alternative data sources. Publishing data achieves substantial completeness and richness through comprehensive industry coverage. At the dataset level, professional editorial teams facilitate secondary knowledge production during data aggregation. They integrate technology with publishing workflows in processes such as packaging, delivery, error correction, and iterative updates, establishing sustainable version control mechanisms. Regarding benefits, publishing data inherently features desensitization and alignment with mainstream ideological values, addressing the balance between data protection and public accessibility. Moreover, the publishing industry's established ownership tracing and benefit distribution mechanisms provide a foundation for business evolution, facilitating trust networks and incentive-compatible business models between data providers and users. From a meso-theoretical perspective, this study employs a best-practice approach, examining mature image databases in the digital copyright trading industry as case studies. It analyzes principles and methodologies for constructing high-quality datasets, proposes operational and training recommendations, and achieves alignment between theory and practice. The marginal contributions of this paper are threefold: first, clarifying the scope and definition of high-quality datasets; second, analyzing the publishing industry's characteristics and advantages to identify key stakeholders; and third, recommending standards, operational principles, and construction methods for high-quality datasets.

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Practical Pathways for Cultivating the Craftsmanship Spirit of STM Journal Editors for High-Quality Development: A Study Based on Social Cognitive Theory
WU Xiaoli,CHEN Guangren
Science-Technology & Publication   2025, 44 (9): 95-100.  
Abstract115)   HTML0)    PDF (1770KB)(328)      

The development of internationally influential scientific, technical, and medical (STM) journals that align with China’s technological advancement depends fundamentally on establishing an editorial team with a “craftsmanship spirit.” An analysis of the contemporary connotations of craftsmanship spirit in the context of STM journals reveals its dual essence: A pursuit of values and professional competence. Social cognitive theory, particularly its triadic reciprocal determinism provides a valuable perspective for understanding the interactions between individual factors (such as self-efficacy and values), environmental factors (institutional frameworks, cultural context, and physical infrastructure), and behavioral outcomes (experience and practice). In the cognitive dimension (individual factors), value pursuit manifests through editors' role as scientific gatekeepers and their professional dedication, while professional competence requires self-efficacy-driven knowledge iteration and skill enhancement, forming a dynamic mechanism where value orientation and capability development mutually reinforce each other. The behavioral dimension demonstrates value pursuit through standardized operating systems and cultural construction, with professional competence reflected in lean practices such as technological integration and continuous learning, extending value through technical behaviors. In the environmental interaction dimension (environmental factors), value pursuit requires editors to uphold academic missions amid institutional reforms and integrate resources to build academic communities; meanwhile, professional competence necessitates addressing emerging challenges like open science and intelligent publishing. This involves constructing a "technology-content-service" system, deeply embedding emerging technologies like artificial intelligence and big data into the entire publishing process to achieve innovative breakthroughs. Based on social cognitive theory and combined with the key elements of building world-class scientific journals in China, this paper explores the new requirements of high-quality development for editors’ craftsmanship spirit. These are reflected mainly in three dimensions: Cognitive upgrading—redefining the editor’s role in alignment with national strategy; behavioral enhancement—acquiring and applying interdisciplinary knowledge; and environmental adaptation— publishing innovation in the context of technological evolution. Editors must closely integrate their work with national strategic priorities, ensuring that journal content supports both national objectives and guides the development of disciplinary research. It is essential for editors to construct a system for learning and applying cross-disciplinary knowledge, relying on an interactive “editing-learning-research” mechanism to enable continuous renewal of their knowledge structures. Taking the publishing practice of Science and Technology Review Pubblishing House as an example, this paper proposes that the main approaches for STM journal editors to practice craftsmanship spirit for high-quality development include: Deepening understanding of national strategies while building a quality assurance system; establishing a dynamic knowledge updating system to enhance academic services; and innovating publishing models to promote the transformation and upgrading of journals. In conclusion, the craftsmanship spirit, characterized by strong value commitment and professional excellence, remains fundamental to the high-quality development of China’s STM journals.

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Philosophical Reflections on High-Quality Development of STM Journals: Intrinsic Rationale, Developmental Principles, and Strategic Objectives
JIN Huiping,LUO Bin
Science-Technology & Publication   2025, 44 (5): 60-69.  
Abstract103)   HTML1)    PDF (11757KB)(265)      

The high-quality development of China's scientific, technical, and medical (STM) journals represents both a strategic response to national development goals and a historical responsibility shared by editors and researchers. This paper explores the foundational logic, developmental principles, and strategic objectives underlying this development. The analysis reveals that publishing high-level, original research is key to driving theoretical innovation and practical application, while internationalization is essential for enhancing academic influence and global communication. The high-quality development of China’s STM journals is grounded in the dynamic transformation of five key sets of contradictions that have shaped the evolution of the publishing system. The first is the shift from “non-existence” to “existence,” marking the foundational phase of establishing a domestic journal landscape. The second involves a transition from “insufficient quantity” to “structural imbalance,” where the focus moves from addressing scarcity to resolving disparities in content quality, subject distribution, and disciplinary representation. The third is the move from “import reliance” to “independent innovation,” emphasizing the need to foster original domestic research and reduce dependence on foreign academic output. The fourth is the shift from “passive adaptation” to “active leadership,” as journals evolve from simply following global trends to shaping scientific discourse. The fifth is the progression from “serving domestic needs” to “global dissemination,” reflecting China’s growing engagement in international academic communication. These transformations embody the central logic of journal development and reflect evolving priorities and practical challenges across different stages. To achieve high-quality growth, China’s STM journals must adhere to key principles: connotative development, prioritizing quality over quantity; recognition of unbalanced and inadequate development, requiring targeted structural improvements; and internationalization, aimed at enhancing global competitiveness and influence. Strategically, STM journals serve as crucial platforms to meet national science and technology needs and to elevate China's academic presence on the global stage. Their long-term value lies in their sustained impact on the academic ecosystem and the broader cultural fabric of science and scholarship. These dual dimensions—strategic relevance and long-term influence—indicate that the high-quality development of STM journals is not a short-term goal, but a long-term, forward-looking endeavor essential to strengthening China’s future innovation capacity and its voice in global academic dialogue. In conclusion, the high-quality development of China’s STM journals is both an urgent task and a strategic imperative. It addresses current academic and national needs while laying a crucial foundation for China's future position in international scientific innovation and academic discourse. Achieving this goal requires a comprehensive understanding of development dynamics, structural transformation, and long-term vision to ensure that China’s STM journals can play a leading role in shaping the global knowledge landscape.

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AI Usage Policy Blueprint and Pathway to Maturity for Academic Social Sciences Journals: An Analysis Based on Generative Artificial Intelligence Policy Texts from 50 Journals
LIU Pu,SUN Wanting
Science-Technology & Publication   2025, 44 (9): 52-62.  
Abstract133)   HTML2)    PDF (12666KB)(249)      

Generative artificial intelligence has witnessed explosive growth in recent years. Large language models powered by AI are increasingly adopted by researchers to assist in scientific research and academic writing. While these tools help reduce the time investment required from researchers and significantly enhance research efficiency, they simultaneously raise various academic ethical concerns, including intellectual property infringement and academic misconduct. In response to AI's impact on academic research and publishing, institutions worldwide have established guidelines governing AI tool usage for researchers and academic publications. This paper analyzes policy statements regarding AI tool usage issued by 50 Chinese social science academic journals since 2023, representing diverse disciplines and institutional affiliations, to comprehensively understand the awareness and responses within China’s social science academic journal community regarding AI tools, and provide evidence-based insights for improving AI policies in academic publishing. Through detailed textual analysis, the research identified nine key aspects addressed in AI policies of academic journals : responsibility definition, prohibited actions, permissible scope, disclosure requirements, verification mechanisms, penalty measures, multiple stakeholders, dynamic adjustments, and an open attitude. These interconnected and organically unified elements form a cohesive AI Usage Policy framework for academic social sciences journals. They delineate the boundaries for authors to reasonably use AI tools for academic innovation and provide fertile ground for academic prosperity in the AI era, while charting a future vision for the development of academic journals themselves. findings indicate that the domestic academic journal community demonstrate sufficient awareness of AI tools and have responded promptly, maintaining a balance between regulatory oversight and supportive implementation while showing a trend toward dynamic policy optimization. However, several limitations exist in the existing AI policies of academic journals: most journals lack specific AI usage guidelines, some journal policies lack operational practicality, some journals with established AI policies suffer from inadequate implementation, and existing AIGC detection tools require improvement. Addressing AI-related challenges in academic publishing first requires an open and inclusive attitude, acknowledging technological advancement's inevitability. Second, it is essential to adhere to the principles of prudent responsibility, guiding technological development through the establishment of rules that define AI usage boundaries while preserving space for development, ultimately fostering a positive interaction and synergistic development between AI technology and academic publishing. Five specific measures are recommended: promoting the standardization of AI usage guidelines in academic publishing, leveraging AI to advance academic innovation and disciplinary development, fully unleashing the potential of AI tools to empower journal editors, regulating AI involvement in academic creation at its source, and establishing a robust training and guidance system for AI applications in research and editing.

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Business Model Innovation for Integrated Publishing Enterprises from the Perspective of Knowledge Services
ZHOU Qing
Science-Technology & Publication   2025, 44 (9): 13-20.  
Abstract138)   HTML2)    PDF (9284KB)(242)      

The rapid advancement of information technology has catalyzed transformative shifts in cultural consumption patterns while generating increased demands for innovative publishing products. As digital-intellectual technologies permeate socioeconomic spheres, revolutionary transformations are reshaping knowledge dissemination channels and consumption modalities, with cross-industry integration particularly driving the publishing industry's transition from traditional content production toward integrated ecosystem models. In this context, conventional publishing enterprises are actively embracing emerging technologies, fostering novel business models, and expanding into new domains to accelerate the development of integrated publishing and adapt to technological disruptions. Nevertheless, substantial uncertainties remain in business model reconstruction during this integrated process, with key challenges including ambiguous market positioning, undifferentiated value propositions, superficial knowledge service implementations, slow channel structure optimization, continuing decline in traditional revenue streams, and limited growth in emerging digital ventures, thus collectively hindering deep-level integrated advancement. Through case study, while emphasizing knowledge services as the strategic core and business model reconstruction as the operational foundation, this paper conducts a detailed analysis of the foundations, conditions, channels, and goals of knowledge services in the context of integrated publishing, thereby proposing innovative business model strategies built on user-centric thinking, digital intelligence, multi-dimensional networks, and value realization. Based on practical experience in integration development, this paper investigates the challenges and root causes of integrated publishing from a supply-side perspective. It examines the value propositions and business models of integrated publishing through the underlying logic of knowledge services. This paper explores pathways for knowledge service implementation via publishing extensions, establishes a closed-loop value system integrating products, users, technology, and networks, and constructs a business model enabling enterprise value monetization. The analysis examines critical dimensions of integration-era business models: foundational infrastructures, enabling preconditions, distribution channels, and value creation objectives, culminating in a business model innovation framework structured upon user-centric design, digital-intellectual technology integration, multi-dimensional network architecture, and value realization mechanisms. Building upon empirical integration practices and closed-loop value chains integrating products, users, technologies, and networks, the proposed model enables corporate value realization by proposing that firms leverage intellectual property operations to evolve into cultural ecosystem hubs and knowledge service platforms. By targeting niche sectors, companies can build vertically integrated channel systems for multi-tiered, multi-format value monetization. They may also pursue cross-industry horizontal integration to transcend a singular publishing perspective, ensuring coordinated development across products, projects, and industries. Furthermore, firms can enhance user operation value through platforms where traffic, knowledge, and users co-create, achieving the "critical leap" from service to payment. These initiatives collectively construct an advanced, sustainable integrated publishing business model-boosting profitability, thereby strengthening core competitiveness, and fulfilling high-quality development objectives.

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Building a Study-Tour Industrial Internet Platform Based on Publishing to Empower the Deep Integration of Culture and Tourism: Exploration and Practice in Advancing the “WanMei Research Travel” Platform by Anhui Publishing Group
DONG Lei
Science-Technology & Publication   2025, 44 (9): 6-12.  
Abstract136)   HTML3)    PDF (8159KB)(239)      

In an era characterized by the deep integration of culture and tourism, publishing enterprises face the critical challenge of effectively leveraging their distinctive advantages to promote integrated and innovative development within the industry. This paper examines the bidirectional relationship between publishing integration and upgrading of study tours, and systematically analyzes Anhui Publishing Group's implementation of the "WanMei Research Travel" platform to empower the deep integration of culture and tourism. The analysis is structured around three aspects: industry trends in study tour quality enhancement, the platform's role in empowering study tourism, and the construction of a study-tourism ecosystem to promote all-for-one tourism. Within the macro context of cultural and tourism integration, this paper identifies several persistent challenges in study tourism development. These challenges encompass ideological risks (including programs that diverge from educational objectives), safety risks for participants (such as transportation-related incidents during tours), financial management risks (particularly regarding offline payment risks), integrity risks (including non-transparent pricing), and inconsistent quality in educational content and program organization. These challenges necessitate systematic responses and institutional innovations. Simultaneously, the study tour market demonstrates substantial growth potential, presenting valuable opportunities for publishing companies undergoing strategic transformation. This paper analyzes the inherent advantages of publishing enterprises, including their rich content resources, professional talent reserves, technological capabilities, and educational service experience. Using the "WanMei Research Travel" platform as a case study, it provides an in-depth analysis of how the platform implements industrial internet thinking to build an integrated service chain for study tourism, combines multi-stakeholder resources to create a one-stop study-tourism marketplace with systematic integration thinking, and employs market-oriented strategies to ensure operational effectiveness and scalable development of study tourism. These efforts facilitate innovation and upgrading in management processes and service models of study tourism. Furthermore, this paper proposes mechanisms for developing high-quality study tour curricula through collaborative innovation, responsibility assurance, content oversight, and multi-stakeholder partnerships. It advocates for leveraging regional distinctiveness in market operations, implementing open cooperation for resource sharing across regions, establishing clear brand positioning for study products, and organizing large-scale events to strengthen brand identity, thereby enhancing market presence and recognition. Finally, adopting all-for-one tourism as a strategic framework, this paper explores how the platform enables the construction of a study tourism ecosystem through fundamental components including data integration, artificial intelligence implementation, and iterative product development. This approach transforms study tourism from an isolated activity into a comprehensive ecological model within the all-for-one tourism framework. This paper provide both theoretical foundations and practical paradigms for innovation in publishing integration.

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Seeking Resonance: Addressing and Resolving "New Alienation" in the Digital Transformation of Academic Journals
SUN Shuai
Science-Technology & Publication   2025, 44 (6): 131-140.  
Abstract74)   HTML0)    PDF (1777KB)(239)      

The digital transformation presents significant challenges to academic journals, including inadequate digital publishing capabilities and limited dissemination power, necessitating a systematic approach to achieving full-chain digital transformation and establishing an effective publishing and dissemination system in the digital era. Time, as a fundamental element across social domains, plays a crucial role in this transformation process. The digital transformation of academic journals demonstrates processual characteristics that can be analyzed through sociological frameworks. The temporal analysis of academic journals focuses on how academic journals reflect and embody time. The temporality of academic journals is manifested across three dimensions: their fundamental value and purpose, academic publishing and dissemination processes, and content presentation and reader engagement. The digital transformation of academic journals in China commenced in the early 1990s with the implementation of laser typesetting systems. This study analyzes two primary transformation models: the commercial academic journal database model and the WeChat official account model. Throughout this digital evolution, various new media platforms with distinct temporal characteristics are rapidly shaping a novel academic publishing landscape, introducing new temporal dimensions to academic publishing and dissemination. Academic journals exhibit evolving temporal structure, rhythms, and experience in aspects such as academic publishing, dissemination, and reading engagement. The acceleration driven by digital transformation has led to a phenomenon of "new alienation" in academic journals, manifesting differently across various stages. Within the commercial academic journal database model, "new alienation" primarily emerges in academic publishing and dissemination, encompassing five distinct forms: spatial, material, action, temporal, and self-alienation. In the WeChat official account model, "new alienation" predominantly affects information reception and reading experience. Both models indicate that digital transformation alone is insufficient for academic journals to fully transition from traditional print to digital and networked publishing paradigms. Rosa's resonance theory suggests that addressing "new alienation" challenges in an accelerated society requires the cultivation of resonant social relationships. Resonance describes a reciprocal relationship between subjects and their environment, characterized by four key elements: emotional resonance, self-efficacy, transformation, and uncontrollability. For successful digital transformation, academic journals must address the "new alienation" resulting from acceleration, and develop a self-centered construction approach. This involves establishing resonance axes with the broader academic ecosystem, including the academic community, peer journals, new media platforms, emerging technologies, and academic evaluation institutions, across three dimensions: social, material, and conceptual relationships. These dimensions encompass the complete environment that academic journals navigate during digital transformation. The integration of these three axes establishes the resonant relationship between academic journals and their environment.

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Determinants of Comprehensive Scientific and Technological Journals' Impact: A Study and Its Implications
LIN Runhua,ZHU Yehua,LIU Zhiyuan,LI Na
Science-Technology & Publication   2025, 44 (5): 51-59.  
Abstract138)   HTML9)    PDF (9037KB)(235)      

This paper analyzes the intricate relationship between scientific journals and technological innovation in depth, drawing upon insights from both the history of science and technology and the current landscape of global comprehensive scientific journals. It delves into how scientific journals have evolved in tandem with major technological revolutions, playing a pivotal role in facilitating scientific communication and catalyzing innovation. By examining the historical trajectory of scientific journals, this study analyzes their advent and evolution as integral components of the scientific ecosystem during periods of significant technological upheaval. The analysis encompasses a systematic survey and detailed examination of nine prominent domestic and international comprehensive scientific journals, including Science, PNAS, Nature, Bulletin of the Chinese Academy of Sciences, and China Engineering Science, etc. These journals were selected based on their substantial influence, historical significance, and representation of diverse comprehensive scientific journals. The Ruttan model, a robust analytical framework, alongside other advanced methods are used to conduct a comparative analysis of the core positioning elements of these scientific journals. These elements include the target audience, coverage areas, and content columns, which collectively define the identity and impact of each journal. The findings indicate that the success of comprehensive scientific journals depends on several key factors. Foremost among them is the accurate positioning of the target audiences. This strategic approach, targeting specific groups including researchers, policymakers, and science-interested public, is essential for tailoring content to meet their differentiated needs. Through accurate identification and service of these distinct audiences, journals can enhance their relevance and utility. Focusing on the core areas of the journal ensures that it preserves a clear academic direction and depth in its coverage, thereby establishing a strong foundation for academic discourse. Furthermore, optimizing content settings through well-structured columns and sections further enhances the readability and usability of the journal, thus improving its accessibility and reader engagement. Additionally, appropriate allocation of resources, including financial support, editorial talent, and technological infrastructure, emerges as a crucial factor for sustaining high-quality publications. Sufficient resources enable journals to attract top-tier submissions, facilitate rigorous peer-review processes, and uphold high editorial standards. Furthermore, embracing digital transformation through advanced technologies and platforms can significantly enhance the dissemination efficiency and overall impact of scientific journals. In an era dominated by digital communication, leveraging technology is essential for expanding audience reach and fostering global scientific collaboration. The findings provide valuable reference for improving the editorial quality of domestic comprehensive scientific journals as well as subject-specific scientific journals. By learning from the successful experiences of their international counterparts, domestic journals can better adapt to the rapidly evolving scientific landscape and contribute more effectively to the scientific and technological advancement. This study also emphasizes the potential for domestic journals to leverage their unique strengths, such as regional scientific focus and cultural contexts, to establish a distinctive niche within the global scientific community. This study ultimately presents the strategic development of comprehensive scientific journals, empowering them to become influential platforms for scientific communication and innovation in the digital era.

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Communication of Chinese-Language STM journals on VIDEO ABSTRACTS and Strategies for Improvement: Taking Chinese-Language Journals Included in the Phase Ⅱ of Excellence Action Plan for China’s STM Journals as examples
GUO Luqi,LUO Jin,WANG Xin
Science-Technology & Publication   2025, 44 (9): 79-86.  
Abstract170)   HTML3)    PDF (8147KB)(225)      

The Chinese-language journals included in the Phase Ⅱ of the Excellence Action Plan for China’s Scientific, Technical and Medical (STM) Journals (EAP) are investigated by analyzing their video abstract presence on social media platforms, particularly WeChat video accounts. This paper evaluates the communication effectiveness of video abstracts using the WeChat Video Accounts Clout Index (WVCI) and quantifiable data, investigates how content features influence communication impact through regression analysis, and proposes optimization strategies for Chinese STM journals’ video abstracts. The results show that merely 18% of Chinese-language STM journals have published video abstracts on social media, with platform usage showing an upward trend from 2020 to 2024, WeChat video accounts being the most prevalent. Journals publishing on multiple platforms demonstrate minimal variation in release timing and content consistency. In 2024, only 5 accounts published more than 50 video abstracts, while 41% (9 accounts) published fewer than 10, indicating generally low production volumes. Regarding performance metrics, only 9.09% of journal video accounts achieved WVCI scores exceeding 500, with the highest value (540.26) approximately six times greater than the lowest (88.17). While video abstracts demonstrate communication advantages compared to non-video content, their presentation remains relatively basic. Communication effectiveness is primarily influenced by production mode, narration style, and video duration. Interview-format videos show superior communication impact, while author narration negatively affects engagement. Videos lasting 3~5 minutes demonstrate a better communication effect. Whether the video has background music or whether the video title is only the title of the paper has no significant impact on the communication effect. As a multimodal form of academic communication, video abstracts help improve the communication efficiency of academic achievements and enhance the influence of STM journals and their papers. Chinese-language STM journals should prioritize video abstract implementation, carefully selecting operational approaches, diversifying presentation formats, strengthening cross-platform promotion, tailoring content for different social media audiences, and leveraging emerging AI technologies for efficient video creation. This paper analyzes the current practices, dissemination effectiveness, and influencing factors of video abstracts in Chinese standalone journals selected for the "Excellence Phase Ⅱ" program. It identifies existing issues and proposes targeted strategies to enhance the impact of video abstracts, including:prioritizing video abstract quality,;selecting appropriate operational models, enriching video abstract formats, strengthening cross-platform romotional synergy, implementing platform-specific targeted promotion based on user demographics.These recommendations aim to provide insights for the application and promotion of video abstracts in Chinese scientific journals.

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Reality and Future of Age-Friendly Digital Publishing: A Perspective Based on Digital Affordances
CHEN Qiang,ZHANG Ganghua
Science-Technology & Publication   2025, 44 (6): 73-79.  
Abstract84)   HTML1)    PDF (1739KB)(223)      

The landscape of digital publishing is experiencing a fundamental transformation driven by unprecedented technological advancements. Central to this transformation is the concept of "digital affordance," which serves as the theoretical foundation for age-friendly digital publishing initiatives. In the new era of media convergence, the development of age-friendly digital publishing inherently reflects the evolution and transformation of digital affordance. China's demographic shift toward an aging society, resulting from an imbalance between birth and mortality rates has prompted the government to prioritize the adaptation of digital technologies for elderly citizens. Various governmental departments have implemented policies and initiatives to enhance digital technologies beneficial to the elderly. These measures provide both a policy framework and valuable research cases essential for this study's development and reasoning. Through case analysis, digital affordance emerges as a robust framework for identifying challenges in China's age-friendly digital publishing landscape. This paper delves into digital affordance through three dimensions: social affordance, portable affordance, and productive affordance. Through empirical analysis, it demonstrates digital affordance as an effective lens for studying age-friendly digital publishing. This perspective enables a comprehensive analysis of the current state and future direction of age-friendly digital publishing in China. The analysis reveals three major issues: excessive openness in content creation, inadequate adaptation of technical affordance, and limitations in stakeholder affordance within age-friendly digital publishing. The paper examines the underlying causes of these issues to develop a deeper understanding of the development process and its associated challenges. Based on case studies and international best practices, this paper presents strategic recommendations to address the identified obstacles in age-friendly digital publishing development. These strategies encompass strengthening digital affordance to reinforce the age-friendly digital publishing production chain, utilizing artificial intelligence and other emerging technologies to create new growth opportunities for the age-friendly digital publishing industry on the whole, and enhancing industry governance to foster sustainable development. These strategies aim to establish a more user-friendly and accessible digital service system for elderly users while creating new opportunities for China's age-friendly digital publishing industry. The long-term outlook for China's age-friendly digital publishing industry remains positive. Through continued policy optimization, implementation of supporting initiatives, and multi-stakeholder collaboration, the industry is positioned to enhance the digital experiences of elderly users while fostering a society that emphasizes humanistic care and social values.

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Exploration of High-Quality Development Pathways of Audiobooks for Adolescents: A Case Study of Selected Projects from the National Audiobooks Publishing Project
DONG Xia,LI Jianhong,HE Kuang
Science-Technology & Publication   2025, 44 (9): 70-78.  
Abstract100)   HTML0)    PDF (9987KB)(217)      

This paper examines 49 youth-oriented projects selected by the National Press and Publication Administration's "National Audiobooks Publishing Project" from 2020 to 2022. Through comprehensive case studies and systematic content analysis, the research explores the key characteristics, pressing challenges, and effective development strategies that characterize contemporary audiobooks designed for teenage audiences. The analysis reveals that these outstanding adolescent audiobook projects display notable traits in three main areas: thoughtful topic selection, content source diversity, and multi-entity publishing collaboration. These distinctive features distinguish them within the industry and provide valuable insights for industry practitioners. However, this paper identifies several significant challenges in youth audiobook publishing. These include limited content adaptability, variable audio quality, insufficient technological implementation, widespread copyright infringement, inadequate operational capabilities, and slow progress in Intellectual Property (IP) development and cross-industry collaboration, all of which impede industry growth. To address these challenges, five strategic approaches are proposed for creating high-quality youth audiobooks. First, prioritize content refinement: strive for excellence from the initial stage of topic selection—guided by a deep understanding of adolescents’ interests and educational needs—through to the final production process, ensuring balance between ideological depth and artistic merit, thereby resulting in content that is both intellectually stimulating and aesthetically pleasing. Second, pursue product integration by leveraging emerging technologies such as artificial intelligence and interactive media to develop innovative "audiobook+" hybrid products that combine audio with other media forms, while enhancing partnerships with smart device manufacturers to improve accessibility and user experience. Third, standardize management practices by establishing clear age-based publishing standards to ensure content appropriateness for different age groups, build a robust copyright information-sharing platform to facilitate efficient rights management and combat piracy, and form a multi-stakeholder regulatory framework involving government agencies, industry associations, and platform operators to ensure market fairness. Fourth, adopt a matrixed operational approach by developing a comprehensive multi-platform distribution network across digital channels, refining user profiles through data analysis to understand teenage listening habits and preferences, and enabling qualified institutions to build and maintain proprietary platforms to gain greater control over content distribution and user relationship management. Fifth, focus on brand IP development by cultivating valuable IP from high-quality content, expanding into a range of derivative products including merchandise, educational materials, and digital extensions, and organizing engaging offline events to connect with teenage audiences, thereby achieving diversified value monetization to ensure long-term brand sustainability. In conclusion, the development of adolescent audiobooks requires progression along these strategic pathways to address current challenges, enhance both quantity and quality, effectively support adolescent development, and drive integrated growth in the evolving digital publishing industry.

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Challenges and Countermeasures for Implementing Open Peer Review in STM Journals
LI Yanhong,DENG Lyuxiang
Science-Technology & Publication   2025, 44 (6): 80-87.  
Abstract140)   HTML2)    PDF (1746KB)(213)      

Peer review is a review system adopted by the academic and periodical circle to assess the scholarly merit of scientific and technological achievements. This system serves as a crucial foundation for enhancing academic quality, ensuring journal standards, and facilitating scholarly publication. The emergence of open science has significantly influenced global scientific research activities. As scientific and technological innovation and open science continue to evolve, open peer review has become increasingly integrated into the ecosystem of scientific research exchange, establishing itself as a significant evaluation model. The fundamental principle of open peer review involves transparency in paper authorship, reviewer identity, review documentation, and evaluation platforms to encourage broader participation. This transparency enhances review accountability, strengthens reviewer responsibility, and promotes equitable evaluation outcomes. However, the implementation of open peer review faces several challenges: scientific, technical, and medical (STM) journals encounter conflicts between developmental goals and practical implementation; authors face tensions between academic recognition and quantitative output requirements; and reviewers must balance fair evaluation with maintaining cutting -edge perspectives. This article, grounded in the principles of "enhancing peer review mechanisms and actively participating in global academic governance," presents strategies to address these challenges. It advocates for improved governmental planning, establishment of comprehensive open peer review policies, and development of systems for academic recognition and impartial expert evaluation.This enables the entire academic community to perceive the completeness and protection nature of the open peer review system, providing institutional guarantees for the implementation of open peer review. To facilitate this, the academic community should develop technological products to enhance the promotion of open peer review, improve the penalty mechanism to strengthen the academic recognition of authors, and refine the reward mechanism to strengthen the impartial evaluations of experts, thereby laying the foundation for the implementation of open peer review. The academic individuals should adhere to professional ethics, abide strictly the interests of all parties, and create an atmosphere for open peer review. Editors should adhere to ethical standardsto promote open peer review. Authors should adhere to academic integrity to uphold academic recognition. Reviewers should commit to fairness and objectivity in their evaluations. Only when the academic community establishes effective review and supervision mechanism, enforces ethical conduct among scholars, and improves the quality of open peer review, can a favorable ecosystem for open peer review be realized. This will ensure the fairness and effectiveness of the external review system and continuously promote the implementation of open peer review, thereby fully leveraging its role and functions. The findings of this study provide theoretical support for the implementation of open peer review in Chinese STM journals, and contribute to their evolution in alignment with the broader development of open science.

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Professional Publishing: Toward Integrated Development along the Path of “Specialization, Excellence, Distinctiveness, and Depth”
LANG Hongqi
Science-Technology & Publication   2025, 44 (9): 29-37.  
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Professional publishing, as a core segment of the modern publishing industry, serves an irreplaceable role in disseminating specialized knowledge, driving technological progress, and facilitating civilizational advancement. This paper systematically examines the evolution and current landscape of professional publishing both globally and within China, while analyzing its challenges and proposing a development path centered on "specialization, excellence, distinctiveness, and depth." This paper traces the origins of professional publishing to the 18th–19th centuries, when the Industrial Revolution spurred demand for specialized knowledge among emerging professions such as engineers and physicians. It then compares the global dominance of transnational publishing groups (e.g., RELX Group, Springer Nature) characterized by mature digital ecosystems, extensive academic journal portfolios, and advanced AI-driven services, and China’s distinctive professional publishing landscape, which features industry-specific publishers primarily focused on book publishing, fragmented academic journal distribution, and a "large in quantity but weak in strength" structure. Through in-depth analysis, this paper identifies key challenges faced by Chinese professional publishing: outdated traditional paradigms inadequately addressing diverse knowledge service needs, disruptive impacts of AI (e.g., generative AI reshaping content creation and quality control), substantial pressure from technological iteration and digital transformation, limitations in international competitiveness, and risks regarding copyright protection and data security. To address these challenges, this paper proposes an integrated development strategy: (1) Specialization by strengthening core positioning and professional capabilities in niche fields; (2) Excellence by creating high-quality content and precision services tailored to user needs, exemplified by Elsevier’s AI-powered academic platforms; (3) Distinctiveness by fostering unique, differentiated offerings, as seen in Henan Science and Technology Press’s success in handcraft publishing; (4) Depth by enabling in-depth utilization of content resources and targeted dissemination, such as Chemical Industry Press’s safety education platform. This paper concludes that integrating "specialization, excellence, distinctiveness, and depth" with digital and intelligent technologies remains crucial for Chinese professional publishing to achieve high-quality development, enhance global competitiveness, and adapt effectively to the evolving landscape of knowledge dissemination.

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Empowering Rural Revitalization through Rural Reading: The Multiple Logics of Cultural Inheritance, Grassroots Governance, and Industrial Integration
XU Di,LU Siqi,ZHENG Shaowu
Science-Technology & Publication   2025, 44 (5): 39-50.  
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In the context of China’s rural revitalization strategy, rural reading has emerged as an increasingly vital cultural practice that transcends traditional knowledge dissemination to become a multidimensional mechanism for cultural inheritance, grassroots governance, and rural economic development. This study constructs a comprehensive analytical framework — Culture–Governance–Economy — to explore how rural reading activities function as embedded cultural mechanisms within local communities, and contribute to developing sustainable rural cultural ecosystems. Employing a qualitative, multi-case research design, this study draws on representative cases from Jiangsu, Shandong, Henan, Hunan, and other provinces. Through policy document analysis, media report extraction, and case-based interpretation, it explores the institutional logic, implementation practices, and governance functions of rural reading. The research reveals that reading activities have evolved into symbolic and participatory platforms that integrate community identity-building, knowledge empowerment, and cultural mobilization. The findings revealthat rural reading generates significant impacts across three dimensions. In the cultural dimension, reading activates local resources including oral traditions, village chronicles, revolutionary histories, and intangible heritage, fostering spiritual consensus and reinforcing the symbolic order of rural life. In the governance dimension, rural reading spaces, such as farmhouse libraries, “reading corners, ” and village culture halls, serve as low-threshold arenas for deliberation and social negotiation, enabling villagers to engage in value coordination, policy interpretation, and participatory governance. In the economic dimension, reading practices are increasingly embedded in rural industrial chains, supporting cultural-tourism integration, creative branding, and the transformation of cultural capital into economic value. To enhance the sustainability and effectiveness of rural reading practices, this study proposes a four-dimensional optimization framework. First, structural embedding entails institutionalizing rural reading as a core component of public cultural service systems and broader rural revitalization strategies. Second, institutional support emphasizes the establishment of multi-actor collaboration involving village cadres, young officials, respected local leaders (xiangxian), and social organizations, thereby forming a stable and coordinated operational network. Third, urban–rural coordination focuses on developing resource-sharing mechanisms and facilitating bidirectional knowledge flows between urban and rural cultural infrastructures to address structural disparities. Finally, subject-oriented responsiveness calls for tailoring reading services to the diverse needs of rural populations, including the elderly, youth, women, and left-behind children, by conducting participatory needs assessments and designing culturally relevant, localized reading content. These four dimensions collectively aim to construct an embedded, adaptive, and sustainable rural reading service system. In conclusion, rural reading has evolved from a peripheral cultural initiative into a strategic instrument for cultivating community cohesion, enhancing governance capacity, and fostering culturally driven development. This study advances the theoretical understanding of rural cultural empowerment and offers practical recommendations for transforming reading practices into institutionalized, participatory, and development-oriented mechanisms within the broader agenda of rural revitalization in China.

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Exploring the Development Pathways of Youth-Friendly Academic Journals: A Structuration Theory Perspective
WU Yue,ZHANG Yuan,LI Mingde
Science-Technology & Publication   2025, 44 (5): 131-140.  
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From the perspective of structuration theory, youth-friendly academic journals are conceptualized as platforms that facilitate sustained engagement and profound interactions between the academic practices of early-career researchers and the structural factors inherent to academic publishing. These journals aim to seamlessly integrate their institutional objectives with the imperative of nurturing emerging scholars, thereby establishing a mutually beneficial relationship that drives collaborative progress. Through their reciprocal influence, both entities foster the advancement and prosperity of the academic community. These journals exhibit distinctive characteristics across four dimensions: subjectivity (empowering youth through epistemic agency), communicability (ensuring information transparency and responsive feedback mechanisms, and facilitating the flow of academic information), participatory capacity (creating engagement mechanisms to empower youth development), and sustainability (maintaining academic reputation and building scholarly communities). At the practical level, constructing youth-friendly academic journals requires comprehensive exploration of four strategic domains: (1) Strengthening Institutional Safeguards by enhancing national policy frameworks and optimizing journal evaluation systems to incentivize youth-inclusive practices. (2) Deepening Resource Integration by consolidating journal resources to establish supportive ecosystems for youth development. By aggregating resources to involve early-career researchers in journal operations, this approach alleviates human resource shortages while establishing replicable routine academic sharing mechanisms through resource collaboration. Concurrently, the further development and implementation of these resources—particularly through AI technologies—enable the creation of intelligent academic service platforms designed to systematically support the professional growth of emerging researchers. (3) Elevating Dissemination Efficacy: Cultivating a youth-friendly discourse environment requires building an open, respectful, and inclusive journal culture. This includes leveraging digital technologies and multimodal communication strategies to amplify the visibility and impact of early-career researchers' work, such as AI-driven content recommendation systems and interactive knowledge dissemination networks. (4) Expanding International Exchanges and Cooperation to Build a Long-term Collaborative "Youth-Journal" Academic Community. Regarding enhancing the review standards of academic journals, valuable insights can be learned from the relatively strict and fair peer-review systems and workflow processes of international academic journals. Regarding cultivating academic ethics among early-career researchers, it is essential to explore an academic ethics cultivation system that aligns with international practices and highlights Chinese characteristics. This transformation paradigm shifts journals from "output repositories" to dynamic "growth platforms," where institutional sustainability and early-career researchers' professional maturation become mutually reinforcing processes. By aligning journal operations with early-career researchers' development paths, a virtuous cycle emerges: journals gain vitality through the infusion of innovative scholarship, while early-career researchers acquire enhanced visibility and disciplinary impact through institutional support. Ultimately, the strategic convergence of journal development priorities and youth empowerment initiatives serves as a critical driver for sustained academic innovation, fostering collective progress in scholarly disciplines and the broader intellectual commons.

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Research on Collaborative Cultivation of Publishing Talents in the Context of Deep Integration and Development: An Analysis Based on the Quadruple Helix Theory
HAN Shaojun,ZHANG Xinyuan,CHEN Ruiyao,WANG Meiling
Science-Technology & Publication   2025, 44 (5): 89-97.  
Abstract101)   HTML0)    PDF (10409KB)(204)      

Under the context of deep integration development, challenges in cultivating traditional publishing talents emerge in three aspects: fristly, ambiguous disciplinary boundaries and weak academic impetus in discipline systems; secondly, deficiencies in professional expertise, digital literacy, and occupational competencies; thirdiy, insufficient strategic coordination among training entities and constraints from conventional mechanisms.To address these challenges, three strategic approaches are imperative. First, ideological reinforcement through upholding correct political values ensures appropriate development orientation. Second, skills enhancement should focus on cultivating professional excellence, digital proficiency, and ethical standards to adapt to digital publishing ecosystems. Third, fostering forward-thinking capabilities—including market sensitivity and global vision—enables proactive responses to industrial transformations.These measures collectively contribute to building China's cultural and publishing leadership. The cultivation framework must integrate political awareness with technological competencies, traditional expertise with digital innovation, and local practices with international perspectives. Establishing collaborative mechanisms among educational institutions, industries, and regulators will optimize talent supply-demand alignment,synchronize knowledge updates with technological advancements, and bridge academic training with market needs. Ultimately, this systematic approach supports the development of sustainable talent pipelines, crucial for achieving national strategic goals in cultural and publishing sector advancement. Based on the four-helix theory, this study proposes a collaborative cultivation path for publishing talents that integrates government, industry, academia, research and utilization, and in the interaction, we have formed the role position of “government-led, university cultivation, enterprise incubation and user feedback”, and established the cultivation chain of “governance-teaching-research-practice-experience”. Within the framework of the four-helix innovation model, the cultivation of publishing talents is structured around four core stakeholders—government, publishing universities, publishing enterprises, and users—forming interconnected cultivation chain and collaborative space through complementary cooperation. This stakeholder synergy establishes intersecting collaborative relationships where each actor assumes distinct yet interdependent roles: The government, as the macro-level coordinator, allocates resources within the holistic talent cultivation ecosystem, fostering strategic partnerships between publishing universities and enterprises to drive technological innovation and educational reform. Publishing universities serve as the theoretical foundation, delivering disciplinary knowledge and research-oriented training, while enterprises act as practical incubators, translating academic outputs into industry-ready solutions through applied R&D and professional internships. Meanwhile, end-users of publishing products—readers, digital content consumers, and market stakeholders—provide critical feedback by engaging with products, generating experiential data that informs curriculum design, skill requirements, and industry standards. This user-driven feedback loop enriches training practices, ensuring alignment between educational objectives and real-world market demands.

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Application and Platform Construction of Long term Preservation Technology for Digital Publications
ZHANG Qi,MA Tengfei
Science-Technology & Publication   2025, 44 (8): 68-76.  
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The China National Archives of Publications and Culture serves as the national center for the coordination, collection, research, and information services of version resources, bearing the critical mission of preserving cultural heritage. Digital publications form a significant component of its digital holdings. Research shows that the digital transformation of publications has become a vital pathway for knowledge dissemination; however, it also introduces complex challenges related to long-term preservation, including technological obsolescence, ambiguous copyright ownership, and insufficient value-based management. This study tackles these challenges by proposing a comprehensive technical framework and platform dedicated to the long-term preservation of digital publications, aligning with the strategic objectives of building a digital China and safeguarding national cultural heritage. The platform adopts a multi-tiered architecture referred to as the “Four-Layer Dual-Chain” model, which integrates an access layer, a business layer, a storage layer, and an evidence storage layer, supported by parallel content and rights chains. This structure enables full lifecycle management—from resource ingestion to permanent preservation, and from rights identification to value realization. To address technological obsolescence, a dynamic migration framework has been implemented. This system continuously monitors preservation risks by leveraging globally recognized authoritative format registration repositories such as the PRONOM, GDFR, and UDFR projects, and initiates proactive migration alerts via predictive analysis. Pre-configured migration pathways are equipped with quantifiable fidelity metrics, and all operations are recorded along with technical metadata to ensure content consistency and authenticity through hash-based verification. This strategy transitions the preservation model from reactive rescue efforts to preventive maintenance, thereby countering risks associated with rapid technological evolution as embodied in Moore’s Law. For copyright management, a blockchain-based evidence storage mechanism is established, incorporating dual chains dedicated to rights attestation and access traceability. The rights chain documents copyright information across the entire lifecycle, while the access chain logs all operational activities. A three-tier verification mechanism—comprising source authentication, rights validation, and behavior auditing—guarantees content integrity and supplies legally valid evidence for copyright disputes. This infrastructure is consistent with judicial recognition of blockchain evidence in China, thereby clarifying and tracing copyright ownership even for resources involving multiple rights holders. Value-driven management is realized through a dynamic tiered storage model that categorizes resources into hot, warm, and cold tiers according to multidimensional metrics such as archival value, access frequency, format risk, and content uniqueness. High-value resources are stored on high-performance media with prioritized access, whereas lower-value materials are transferred to more cost-effective solutions such as tape or optical storage. This approach not only reduces operational costs and environmental impact but also enhances resource utilization efficiency, supporting the green transformation goals emphasized in national strategy. By integrating these technological innovations, the platform offers a sustainable solution for the long-term preservation of digital publications. It facilitates reliable, tamper-evident, and cost-efficient storage while tackling fundamental issues such as technological discontinuity, rights fragmentation, and value neglect. Future efforts will concentrate on improving interoperability, refining metadata standards, and establishing collaborative mechanisms to ensure the platform’s continued adaptability and sustainability in preserving digital cultural heritage for generations to come.

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Supply Status and Development Pathways of Publications Related to China’s National Economic Medium- and Long-Term Planning
ZHAO Chaolin
Science-Technology & Publication   2025, 44 (9): 117-124.  
Abstract92)   HTML0)    PDF (1651KB)(202)      

The formulation and implementation of medium- and long-term national economic development plans represent a pivotal governance approach of the Communist Party of China, embodying the country’s institutional strengths and systemic confidence. As 2025 marks the crucial transition from the conclusion of the 14th Five-Year Plan to the blueprinting of the 15th Five-Year Plan, medium- and long-term planning publications—which serve as key carriers for disseminating national strategies and highly specialized thematic publications—gain unprecedented significance. This paper, utilizing literature analysis, case studies, and expert interviews, delves into the content, characteristics, supply status, and development pathways of these publications, aiming to provide theoretical foundation and practical guidance for their high-quality advancement. Medium- and long-term planning publications have evolved into a sophisticated system that aligns closely with China’s "national-provincial-municipal" three-tier planning structure and the four-category planning framework. In the digital era, these publications have expanded to include e-books, audio-books, and online databases, bridging top-level design with grassroots practice. These publications play irreplaceable roles in advancing national strategies. They act as authoritative channels for policy interpretation, clarifying strategic intentions, quantitative targets, and implementation pathways to ensure accurate transmission of central decisions to local governments, enterprises, and the public. Additionally, they maintain the continuity of strategic goals, documenting the evolution of five-year plans from the "First Five-Year Plan" to the present. Furthermore, they function as repositories of experience, analyzing case studies of major projects to inform future planning. Finally, they foster social consensus by translating complex policies into accessible knowledge, enhancing public participation in national development. However, the supply of these publications, predominantly in book form, encounters significant challenges. First, professional publishing resources are heavily concentrated among central publishers in Beijing, while local publishers and private entities face resource constraints, leading to a "central-strong, local-weak" disparity. Second, rigid administrative attributes in content creation inhibit innovation, resulting in overly formal language, uniform presentation, and delayed releases. Third, limited media integration, characterized by underdeveloped interactive digital formats and limited utilization of AI or VR technologies, restricts communication effectiveness. Finally, inadequate adaptability in international communication, including cultural and terminological disparities, hinders the global dissemination of China’s development strategies. To address these challenges, this paper proposes specific solutions. First, construct a hierarchical collaborative publishing ecosystem: central institutions focus on high-end policy interpretation, provincial publishers develop regionalized content, and private entities engage in popular science. Second, innovate content production mechanisms by encouraging collaboration between government, academia, and industry, streamlining review processes, and integrating AI for efficient editing. Third, foster integrated publishing by building a "planning big data platform, " developing VR/AR tools for immersive policy visualization, and creating a multi-level communication matrix for diverse audiences. Finally, strengthen international communication capabilities by establishing a precise translation system for Chinese governance terminology. These measures aim to enhance the role of medium- and long-term planning publications in supporting national development and enhancing China’s global discourse influence.

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Legality of Book Interpretation Programs on Knowledge Payment Platforms in the Context of New Publishing Forms and Models: Taking the "Fan Deng’s Book Club Case" as an Entry Point
YOU Li
Science-Technology & Publication   2025, 44 (7): 110-124.  
Abstract79)   HTML2)    PDF (18438KB)(201)      

In the midst of a technological revolution centered on internet and digital technology, traditional publishing is experiencing significant transformation, giving rise to "book interpretation" programs on knowledge payment platforms, exemplified by "Fan Deng’s Book Club" (樊登读书). These programs represent a new publishing form and model that utilizes "storytellers'" secondary creation to transform complex and abstruse book content into easily understandable and shareable audio-visual products, effectively meeting the public's demand for efficient knowledge acquisition in a fast-paced era. However, this business model, built upon original works, faces potential copyright law disputes due to its distinct creation methods, dissemination channels, and commercial objectives, necessitating clear legal boundaries. The development of book interpretation programs on knowledge payment platforms fundamentally involves deconstructing, reorganizing, and reinterpreting original works, creating an independent expression that both depends on and innovates beyond the source material. Unlike the academic dissemination path of traditional book reviews, this "book-telling" model leverages the multi-modal narration and instant feedback mechanisms of digital media, facilitating market scalability while complicating control over the "expression reproduction" of original works, thereby potentially raising multiple copyright ownership concerns and commercial infringement risks. Determining whether book interpretation content constitutes an original work requires judgment based on the "idea-expression dichotomy" regarding its reproduction level of the original works. Replication of case systems or core methodological frameworks may constitute expression infringement. For derivative works involving transformative use (such as in-depth commentary or structural reorganization), assessment through the "three-step test" is essential to determine whether they substantially replace the original work and to ascertain the boundaries of fair use application in specific contexts. Concurrently, knowledge payment platforms, as responsible entities for content dissemination, must implement robust copyright governance mechanisms, including the legitimacy of the authorization chain, the reasonableness of content review processes, and dissemination risk control. Platforms should enhance creative process oversight to ensure that derivative works add value through theoretical extension and case innovation, rather than pursuing traffic-driven content. In the context of technology-enabled new forms and models of publishing, legal applications must balance creative incentivization with knowledge dissemination to promote both cultural innovation and copyright protection. Copyright regulations for "book-telling" programs should avoid overly broad interpretations of "expression" while preventing excessive expansion of fair use that could compromise the interests of creators. New forms and models in traditional industries should dynamically define the scope of protection for different types of works to balance knowledge dissemination efficiency with copyright protection needs. Analysis of book explanation programs' content production mechanisms on knowledge payment platforms reveals the fundamental tension between the demands of cultural dissemination and protection under technological empowerment, thereby offering insights for judicial standards and industry guidance for new forms and models.

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Tell the Story of China Through Publishing and Deepen Cultural Exchanges and Mutual Learning: Empirical Study on China's Publishing “Going Global”
ZHOU Yang
Science-Technology & Publication   2025, 44 (7): 28-35.  
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Chinese publishing "going global" has gone through three stages since Western missionaries first introduced ancient Chinese classics to Europe in the late Ming Dynasty. The initial stage, spanning from the late Ming Dynasty to the end of the Qing Dynasty, primarily emphasized translating ancient books. The second stage, extending from the 1980s to the early 21st century, mainly focused on publishing textbooks for teaching Chinese as a foreign language. The third stage, from the 18th National Congress of the Communist Party of China to the present, centers on the theme of telling the story of China. The first stage represented an era when global understanding of China was limited, necessitating communication through Chinese classics and traditional culture. The second stage is an era when the world already has a certain understanding of China and hopes to further deepen its knowledge of China, thus sparking a wave of Chinese language learning. The third stage coincides with the widespread recognition of the "Chinese model" or "Chinese path, " as the world is eager to understand "why China works". It is also the era when China promotes the international dissemination of Chinese civilization and tells the story of China well. Overall, these three stages reflect a progression from the dissemination of texts, to the dissemination of language, and ultimately to the promotion of Chinese civilization. Anchored in the concept and perspective of cultural exchange and mutual learning, this paper takes “telling the story of China” as the theme of China's "going global" publishing in the new era. The study employs a dual methodological approach: first, analyzing official National Bureau of Statistics data on book import and export and copyright exchanges to identify macro-level trends; second, investigating specific cases and stakeholder accounts to examine practical activities from a micro to micro level. This analysis reveals the current situation and characteristics of China's publishing "going global" efforts, explains the favorable conditions for telling the story of China through books, and compares it with the higher requirements for publishing "going global" by telling the story of China today. This research discusses the development direction of collaborative innovation among government, industry, academic, and research sectors, proposing practical measures guided by academic insights. Historically, the publishing industry has made significant contributions to the co-creation and sharing of human civilization in the history of cultural exchange and mutual learning. The Chinese publishing industry has also made important and irreplaceable contributions to the development of exchange and mutual learning between Chinese and foreign civilizations, thereby winning the rightful place for Chinese civilization in the world. At this pivotal moment in human history, amid complex global dynamics, Chinese publishers should adapt to the needs of the times and the development of civilization, re-emphasize their publishing mission, and utilize publishing as a way to tell the story of China. They should deepen cultural exchanges and mutual learning, promote the global integration of Chinese culture, enhance the dissemination and influence of Chinese civilization, and make new contributions to international cultural dialogue.

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Distinctive Role of Publications in Facilitating Inter-civilizational Communication and Mutual Learning
LIU Binjie
Science-Technology & Publication   2025, 44 (7): 6-12.  
Abstract97)   HTML1)    PDF (1665KB)(188)      

To highlight the eternal value of publications in fostering mutual learning among civilizations and to call for increased attention from the publishing and international communication sectors, this research investigates the eternal value of publications in facilitating inter-civilizational communication and mutual learning, advocating for enhanced focus from the publishing and international communication sectors. Inter-civilizational communication and mutual learning serve as a bridge for international friendship, an impetus for human progress, and a bond for global peace. While avenues such as population migration, ethnic integration, cultural exchanges, trade, and religious dissemination have contributed, publications remain the essential medium across time periods, cultures, and regions—serving an irreplaceable role historically, presently, and in the future. Publications exert profound, extensive, durable, and distinctive influence in intercultural communication. They embody numerous distinctive values; from civilizational inheritance alone, their eternal values include: recording the chronicles of human civilization, preserving its collective memory, maintaining accumulated achievements. Beyond the Silk Road, Chinese civilization expanded through two Fragrant Books Paths: the westward path to the Western Regions, South Asia, Mediterranean, and Europe; and the eastward path through Japan to Asia-Pacific. Both paths advanced the global dissemination of Chinese culture. These exchanges are inherentlyreciprocal, as foreign civilizations integrated into Chinese civilization through publications, thereby enriching it via mutual learning. Publishing history reveals three significant climaxes of inter-civilizational communication. The First Climax is Xuanzang's Scripture Quest. Under Tang Dynasty support, Monk Xuanzang traveled west to acquire Buddhist scriptures. His subsequent 20-year translation project produced 1,335 volumes of Buddhist texts, catalyzing the sinicization of Buddhism. The subsequent publication of “Journey to the West” immortalized this exchange in Chinese cultural consciousness. The Second Climax is the introduction of Western learning into China. Publications introducing the Age of Enlightenment works on education, science, and philosophy entered China during the Westernization Movement (1861-1895). Western-style education and literature spurred new civilizational paradigms that transformed China. The Third Climax is the Marxist publications and their sinicization. The modernization of Japan after the Meiji Restoration served as a catalyst for Chinese students to study the Marxist literature. This initiated the pursuit of socialism with Chinese characteristics, facilitated through translated publications. These three climaxes demonstrate publications’ unmatched role in inter-civilizational communication —significantly exceeding transient interactions like visits or lectures. As noted by western philosophers, books are humanity’s greatest companions, enabling dialogues across time and borders with great minds. Publications are: faithful chroniclers of civilization, treasure houses of collective memory, compendiums of human achievement, carriers of intercultural exchange, envoys of mutual learning. Since China’s reform and opening-up, annual import/export of tens of thousands of copyrighted titles has sustained contemporary inter-civilizational communication. Every Chinese publisher is called to embrace this sacred duty: to disseminate China’s new civilizational paradigms through fact-based, rigorously crafted publications, while openly incorporating global innovations—thereby establishing lasting legacy for this generation in the annals of human progress.

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Value Positioning and Practical Strategies of Filler in Academic Journals
YAN Bizhou
Science-Technology & Publication   2025, 44 (8): 95-101.  
Abstract55)   HTML2)    PDF (7709KB)(187)      

The filler of academic journals serves not only as a means of optimizing page space but also a crucial component in expanding academic services. This study examines the role of fillers in the editing and publishing of academic journals, investigating how meticulous management and innovative thinking by editors can enhance the quality and practicality of these materials. The research significance lies in optimizing the design and application of fillers while emphasizing their academic value, thereby improving the overall quality of academic journals, promoting the effective scholarly information dissemination, and introducing new perspectives and methods for editorial and publishing practices. The supplementary filler holds significant value for knowledge expansion through multiple dimensions. First, it carries academic dissemination value, as journal supplementary sections expand and deepen knowledge within space constraints by publishing research notes, academic trends, or interdisciplinary insights. This content extends beyond current themes to showcasine the latest research trends and cutting-edge achievements in related fields. Second, it enhances journal brand value through diversified supplementary filler that establishes the journal's unique academic identity. This promotes interactive mechanisms between editors, authors, and readers, shifting from one-way communication to multi-faceted collaboration. Visual hierarchy optimization in the supplementary filler achieves a harmonious balance between aesthetics and functionality. Third, it serves scientific research purposes by extending knowledge structures and increasing knowledge volume. Through careful selection of core references, it helps readers construct cognitive maps of academic research while advancing terminology standardization. Finally, it offers media convergence value, as technology-driven interaction paradigms reshape the value chain structure of filler dissemination, driving the industry toward refined services and intelligent operations. However, the implementation of filling in academic filler faces several challenges in content selection, layout design, and functional system construction. Regarding academic content selection, the filler often lacks alignment with journal positioning and tends to be fragmented, without deep exploration of disciplinary characteristics. The construction of text types for fill-in filler still suffers from theoretical lag and practical difficulties. Additionally, academic journals frequently face governance challenges due to disorganized page layout planning. Academic journals and editors should enhance their focus on the work of filling in missing filler. In filler planning, topics for filling in should highlight relevance to journal themes and academic value. Layout design should involve refined classification systems with clearly defined functional roles for each category. Quality management should incorporate supplementary content into the editorial process, establishing review procedures to maintain standards and promote professional development. Within page constraints, efforts should focus on improving knowledge dissemination efficiency, academic service capacity, and visual presentation quality.

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Transformation of STM Journal Editing and Publishing Empowered by Digital Intelligence: Application Scenarios and Technological Reflections
LI Jiuqian,LI Aiqun
Science-Technology & Publication   2025, 44 (8): 38-46.  
Abstract83)   HTML2)    PDF (2007KB)(185)      

The rapid advancement in computer and digital communication technology, particularly artificial intelligence, is fundamentally transforming STM journals’ editing, publishing, dissemination, even academic ethics. This transformation presents both opportunities and challenges. Digital technology and artificial intelligence introduce a fragmented, data-driven approach to rational thinking, potentially leading to information overload, diminished memory capacity, reduced reading effectiveness, and reading without individual perceptual experience. In the view of technological phenomenology, electronic reading has established a new relationship between humans and media. While philosophy can elucidate the technological impacts, the interrelationship between digital technology and technology philosophy, the theory of technology philosophy is adopted to examine this transformation. Technological innovation promotes the digital transformation of STM journals. Data, algorithms, and platforms emerge as crucial elements in journal digitization, causing the following practical aspects, content production increasingly driven by data analysis, academic dissemination influenced by algorithm adjustment, and interaction within the academic community increasingly supported by platforms. However, the mediation role of technology extends beyond mere value neutrality. The transformation of STM journals faces risks of technological alienation, such as data analysis replacing human thinking, algorithms constraining knowledge dissemination, and platforms leading superficial reading and knowledge divide. Addressing this transformation requires examining the essence of modern editing and publishing technology. The academic tasks dominating by the efficient technology leads to a relative deficiency of human embodiment. The willingness of technology influences the human knowledge acquisition and mass cultural consumption. Mathematicization brings about the reproducible content and dissolves academic innovation. This paper highlights four fundamental relationships between technology and human beings in modern editing and publishing: technology as a bodily extension facilitating perception, experience, and world connection; technology as a mediating lens for understanding; technology even as an invisible infrastructure shaping academic services of journals; and technology as an autonomous entity with internal logic and decision-making ability, forming complex interactions with authors, readers, editors, and reviewers. Methodologically, technology should be employed with humanistic spirits, its power balanced through proper strategies, and intellectual property rights protected to prevent academic misconduct. Seeking a sustainable pathway for the high-quality development of STM journals needs the collaborative efforts of humans and the governance of technological ethics. This study establishes a new human-technology relationship in the transformation, and constructes a systematic theoretical framework for practical implementation, advancing research on the editing and publishing of STM journals.

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An Empirical Study on Impact Evaluation System for Policy-Oriented Financial Journals
ZHANG Wei,QIN Ting,BAI Haochen
Science-Technology & Publication   2025, 44 (7): 125-132.  
Abstract44)   HTML0)    PDF (8125KB)(185)      

Policy-oriented financial journals serve as critical platforms for disseminating financial policies and facilitating interdisciplinary exchanges. However, the absence of a systematic, domain-specific evaluation framework has long constrained their development. This deficiency hinders both the objective assessment of their societal contributions and strategic improvements in content quality and reader engagement. Addressing this gap, this study develops a comprehensive multidimensional evaluation system specifically designed for policy-oriented financial journals, aiming to provide a robust methodological foundation for assessing their impact and guiding their future development. The proposed evaluation system encompasses five core dimensions that collectively capture the unique characteristics and societal value of policy-oriented financial journals. The first dimension, policy influence, evaluates journals' alignment with national strategic priorities and their engagement with policymakers. Brand influence assesses institutional recognition and citation-based metrics that reflect academic prestige. Practical influence examines the extent of industry adoption and the relevance of published case studies to real-world applications. International influence measures cross-border collaboration patterns and the proportion of non-Chinese contributing authors. Finally, social influence quantifies contributions to public discourse through media visibility and public engagement metrics. These five primary dimensions are operationalized through 20 quantifiable secondary indicators, establishing a comprehensive and balanced assessment framework. Methodologically, this study employs a sophisticated mixed-methods approach that combines bibliometric analysis, expert surveys, and advanced semantic mining techniques applied to policy texts. The research analyzes data from a diverse sample of 84 domestic and international financial journals published in 2023, ensuring broad representation across different types of policy-oriented publications. The empirical findings reveal significant heterogeneity in influence patterns among journals. Domestically oriented journals demonstrate superior performance in policy alignment metrics, reflecting their closer connection to national policy priorities. In contrast, internationally focused journals exhibit stronger performance in cross-border collaboration indicators, highlighting their global networking advantages. The study identifies several critical pathways for enhancing journal impact, including the optimization of policy-practice synergy mechanisms and the strategic utilization of digital media platforms to expand dissemination channels and audience reach. The development of this refined, evidence-based evaluation tool represents a significant advancement in the field. It provides practical solutions for journals to overcome developmental bottlenecks and contributes to theoretical discussions about differentiated evaluation systems in academic publishing. The findings offer valuable, actionable insights for various stakeholders in the academic publishing ecosystem, including journal editors seeking to enhance their publication's impact, policymakers interested in evidence-based policy dissemination, and indexing bodies responsible for developing fair and inclusive evaluation standards. This research advances the establishment of a more equitable and effective ecosystem for policy-relevant academic communication while supporting the ongoing refinement of China's categorized journal evaluation framework. The proposed multidimensional approach addresses current limitations in journal assessment methodologies and provides a foundation for future research in this important area of academic publishing.

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Global Distribution Patterns and Interrelationships of SCIE Indexed Journals, High-Impact Scientific Papers, and Annual APC Volume
ZHANG Huijie,LIU Shihua,ZHAO Jing,RAN Minghui,HU Xiaoyang
Science-Technology & Publication   2025, 44 (7): 81-93.  
Abstract101)   HTML4)    PDF (886KB)(176)      

Based on the three-dimensional "Resource-Knowledge-Capital" analytical framework, JCR 2003—2023 reports, and the InCites database, this study analyzes the international distribution characteristics of global journals currently indexed in the Science Citation Index Expanded (SCIE), high-quality scientific papers, and Article Processing Charge (APC) flows, examining their interrelationships among seven countries (U.S., UK, Germany, Netherlands, China, Japan, and Switzerland). This research explores pathways for developing countries to break through publishing monopolies, provides insights for the coordinated development of scientific journals and research output, and offers strategic support for enhancing China's academic discourse power. The results indicate that global SCIE journals remain predominantly concentrated in the U.S., UK, Germany, and Netherlands, while third-tier countries such as China account for only 8.86%. Although China leads in total scientific paper output, its SCIE-indexed journal count (2.96% of global total) and paper-carrying capacity are severely insufficient, with uneven disciplinary distribution. Consequently, 94% of Chinese papers are published internationally, resulting in annual APC payments exceeding ¥5.29 billion, with minimal domestic journal revenue. International publishers (e.g., MDPI, Elsevier) monopolize APC profits. The international academic publishing landscape exhibits resource concentration effects, where developed countries leverage existing platform advantages to establish mechanisms for building academic influence and accumulating dissemination benefits. Meanwhile, emerging research entities such as China require further coordinate development between academic output and dissemination efficiency. In response, this study proposes a three-tiered optimization pathway: (1) Establish an "advantage breakthrough-disadvantage compensation" mechanism in disciplinary restructuring; (2) Implement coordinated "scale expansion-quality leap" strategies for publishing capacity; (3) Develop a dual-driven model of APC revenue circulation with independent publishing platform. These pathways aim to provide guidance for the sustainable development of English-language journals in China while contributing to the establishment of an open global academic publishing system.

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Talent Dilemma and Relief in Digital-Intelligent Transformation of Academic Publishing Institutions
SUN Baoying,ZHANG Ning
Science-Technology & Publication   2025, 44 (9): 87-94.  
Abstract108)   HTML0)    PDF (1795KB)(174)      

As a core force in technological innovation, digital and intelligent technologies have deeply penetrated the academic publishing sector, reshaping its value system and driving its digital and intelligent transformation. This evolution requires academic publishers to possess multidisciplinary knowledge and capabilities—specifically, professional academic backgrounds coupled with expertise in digital publishing, cross-disciplinary understanding, awareness of emerging technologies, and ethical principles. Additionally, they must demonstrate continuous learning abilities, proficiency in intelligent technology applications, data analysis and utilization skills, as well as competencies in resource integration and project management. However, the digital and intelligent transformation of academic publishing institutions faces multifaceted talent development challenges and contradictions. These include: the misalignment between the demand for interdisciplinary, multi-skilled digital publishing talent within academic publishing institutions clashes with the “single-focused, theory-heavy” talent supply from China’s editorial and publishing education system, resulting in an imbalance at the “entry point” of the talent pipeline; the significant changes in the external environment faced by academic publishing institutions compared with insufficient internal prioritization; the market characteristics of digital and intelligent publishing talent conflicting with the income structure and organizational stability demands of the academic publishing industry; the path dependency of traditional publishing concepts versus the necessity for personnel to develop digital and intelligent mindset system; and so on. To address these contradictions and challenges in digital and intelligent talent development for academic publishing institutions, several targeted countermeasures are proposed. First, at the undergraduate, master's, and doctoral levels, talent cultivation should adopt targeted training programs emphasizing strong practical experience and interdisciplinary approaches. Undergraduate training must integrate digital and intelligent theories with practical digital publishing applications; graduate programs should implement interdisciplinary integration; concurrently, the theoretical framework of academic publishing should be reconstructed using a transdisciplinary paradigm. Second, academic publishing institutions must clearly define their strategic transformation positioning, expedite the deep integration of technology and operations, and develop systematic plans for cultivating digital and intelligent publishing talent. Third, priority should be given to establishing scientific talent evaluation and incentive systems, alongside mechanisms that cultivate a talent-oriented organizational culture with robust motivational structures, and ensure talent can be attracted, developed, retained, and empowered to thrive, thereby creating a virtuous cycle in talent development. Fourth, academic publishing institutions should provide comprehensive training in digital and intelligent skills for all staff, promote the effective application of digital and intelligent technologies, and strengthen education in digital ethics and regulatory compliance. These measures can advance the goal of achieving high-quality development in academic publishing through a skilled digital and intelligent talent pool, thereby enabling academic publishers to contribute effectively to the development of Academic China.

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Limited Control Standard: A Necessary but not Sufficient Element in Evaluating the Copyrightability of AIGC
DONG Huijuan,YU Fei
Science-Technology & Publication   2025, 44 (8): 113-127.  
Abstract69)   HTML1)    PDF (16385KB)(169)      

In copyright law, the human control standard represents typically an important yet implicit element. In the context of AI technology, this control requirement has emerged as a “drawn sword”, serving as a fundamental premise in the examination and determination of the copyrightability of AI-generated content (AIGC), and playing a significant role, as evidenced by recent judicial cases in China. In scenarios involving random factors in creation, including AI-assisted creation, the control requirement assumes heightened importance. It is necessary to analyze the extent and effects of random intervention on the assessment of human control, and in combination with the specific context of AI random intervention in creative processes, to further analyze its impact on the determination of control. “Limited Control” Standard should be established as a necessary requirement for judicial practice. The examination of this requirement encompasses the possibility of human’s intellectual input, elements of original human expression, embodiment of creator's personal will, and related factors. Accordingly, “Limited control” standard necessitates the human intellectual input to lead to the crucial expression in AIGC, and such expression can be perceived. Based on the justification of the limited control standard, this paper analyzes its key aspects, including: the size of the creative space constrained by AI technology framework, whether human intellectual input can and whether it leads to the formation of key expressions in AIGC, and whether such key expressions can be perceived or recognized by humans. Furthermore, this paper analyzes the application of “limited control” standard across specific scenarios: ① In cases of weak control, AIGC is likely to be protected by copyright law, despite varying levels of control strength, with protection typically limited to elements reflecting human contribution, resulting in two outcomes: first, weak control in human-machine symbiosis can demonstrate weak human control capability at any link, such as input end, process end, or output end of AI generation, thus meeting the requirement of human control; second, under weak control, the generation process of AIGC fails to reflect human intellectual input, making it difficult or impossible to prove that the human control has been implemented; ② In the absence of control, it is difficult to grantcopyright, but under specific conditions,alternative protection paths, such as the Anti-Unfair Competition Law, may be sought; ③ In strong control scenarios, AIGC likely qualifies for copyright protection. Under strong control, human authors either guide the AI generation process or merely use the AIgenerated products as constituent elements during their creation. Having the author lead and control the formation of key expression elements in the work can meet the requirement for controlling elements.

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Normative Construction of the Right of Publishers of Public Domain Works
LI Hao
Science-Technology & Publication   2025, 44 (5): 106-118.  
Abstract91)   HTML0)    PDF (1906KB)(168)      

Although unpublished works within the public domain are no longer subject to the exclusive control of copyright holders, they often remain de facto inaccessible to the general public owing to practical obstacles such as dispersal, private hoarding, and the absence of systematic editing and publication efforts. In this regard, the introduction of the Right of Publishers of Public Domain Works plays an essential role in filling the incentive gap created by the expiration of copyright. This mechanism provides a legal basis for motivating publishers to undertake the necessary investments in critical editing, annotation, and the First Public Disclosure of hidden documents, rare manuscripts, and other neglected cultural materials. Such endeavors contribute to both cultural preservation and public interest by enabling broader access to works that would otherwise remain confined to obscurity. Notably, the establishment of this right does not violate the foundational principle of the public domain under copyright law, which seeks to guarantee free access once the term of exclusive rights has lapsed. Rather, the Right of Publishers of Public Domain Works operates in harmony with this principle, offering a moderate and balanced form of legal protection aimed at facilitating, rather than restricting, public dissemination. Compared to the fragmented and often unpredictable protections afforded by unfair competition law — particularly in cases involving misappropriation of editorial or publication efforts — the Right of Publishers of Public Domain Works offers a more systematic and transparent framework. It recognizes both the intellectual and financial input of publishers while avoiding the pitfalls of overprotection that may arise from expansive interpretations of unfair competition doctrines. In terms of Rights Construction, this right should, as a rule, be limited to works in the public domain that have not yet been made available to the public. However, in exceptional circumstances, especially in the case of scholarly efforts to collate and annotate ancient classics, limited protection may be justified. Such protection would acknowledge the intellectual labor and originality involved in transforming fragmented and outdated materials into coherent and accessible editions. Importantly, the Right of Publishers of Public Domain Works should be characterized as a simple remuneration right, ensuring that publishers receive reasonable compensation without granting them monopoly control over the work. The exercise of this right must be conditioned upon lawful possession of the original or a legitimate copy, thereby preventing opportunistic claims. Furthermore, to avoid excessive restriction on public access, a limited term of protection should be imposed, ideally not exceeding 25 years. This period strikes an appropriate balance between incentivizing publishers and preserving the public domain’s vitality. To ensure fairness and prevent market abuses, the implementation of a mandatory collective management system is recommended. Such a system would regulate licensing fees and ensure equitable remuneration for publishers. Simultaneously, the moral rights of original authors and their close relatives must be respected. Special consideration should be given to privacy rights, the right of attribution, and the right to integrity. In the context of Rights Limitations, anonymization techniques and standardized attribution rules may be employed, where necessary, to achieve an appropriate balance between safeguarding authorial dignity and advancing the broader goal of cultural dissemination.

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Editorial Board Construction of STM Journals at Regional Universities
WU Yanqin
Science-Technology & Publication   2025, 44 (6): 88-94.  
Abstract70)   HTML2)    PDF (1751KB)(167)      

This paper examines the functional positioning of editorial boards in scientific, technical, and medical (STM) journals at regional universities, revealing prevalent challenges in their operational mechanisms, member structures, and functional fulfillment. It introduces a "discipline-region-service" trinity approach to editorial board development. The research indicates that STM journals at regional universities must fully activate editorial boards' effectiveness in topic planning, academic oversight, and resource integration through improved operational mechanisms, optimized organizational structures, digital tool integration, and enhanced regional collaboration. These measures support the distinctive development of local journals and enhance regional innovation service capabilities. Editorial boards of STM journals at regional universities serve as crucial intermediaries between academic rigor and local service orientation. The enhancement of academic value and social influence requires focus on core functions: building journal brand through quality control, supporting discipline construction through academic leadership, and fostering regional development through resource integration. Furthermore, the new era, characterized by big data and artificial intelligence, presents new demands for STM journals at regional universities. This necessitates a paradigm shift in functionality, including the adoption of open science practices and engagement in new media dissemination. However, these journals face significant challenges in editorial board construction due to publication environment and academic ecology factors, including inadequate assessment, incentive, and management mechanisms; suboptimal structure of members, human resources, and experts; and insufficient digital literacy and service capabilities. Addressing these challenges requires aligning editorial board construction with journal development objectives and establishing a sustainable development framework encompassing system optimization, structural reform, and capacity enhancement. This transformation aims to shift from "formal existence" to "functional effectiveness," enabling editorial boards to fulfill their core role in developing high-quality journals. This paper recommends implementing policies and guidelines for high-quality journal development, establishing clear directives, and structuring editorial boards appropriately across disciplines, regions, functions, and international distribution to enhance the domestic and international influence of these journals. Additionally, strengthening digital capabilities and collaborative innovation is essential to address technological challenges and meet open science requirements. This research contributes to the theoretical understanding of STM journals at regional universities, fully responding to the challenges and opportunities brought by digital technologies and adapting to the new requirements of open science. It enriches the research on the governance system of scientific journals at regional universities at the theoretical level, while providing strategic guidance for overcoming development bottlenecks and enhancing regional innovation service capabilities.

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Publishing Industry Exchanges between China and Germany from the Perspective of Mutual Learning Among Civilizations: Current Status, Challenges, and Strategies
TAO Li,CHEN Yiyu
Science-Technology & Publication   2025, 44 (7): 52-61.  
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The contemporary world is experiencing unprecedented transformations, with cultural exchange and mutual learning emerging as crucial catalysts for advancing human civilization, peace, and development. China and Germany, situated at opposite ends of the Eurasian continent, possess rich and distinctive cultural traditions. Germany, the birthplace of modern publishing and the center of the European book industry, complements China's position as a major publishing nation actively promoting cultural "going global". The exchange between Chinese and German publishing industries carries a distinctive responsibility for facilitating dialogue between Eastern and Western civilizations and fostering people -to -people connections. Since establishing their comprehensive strategic partnership in 2014, publishing exchanges have intensified, offering a significant lens through which to examine the practical pathways of civilizational mutual learning. Based on statistical data from both nations' publishing industries, public records of book translation projects, book fair exhibition data, and related research, this article systematically analyzes the exchange status between China and Germany across three dimensions: market-oriented copyright trade operations, cultural translation practice of book translation, and platform aggregation of international book fairs, over the past decade since the establishment of a comprehensive strategic partnership. The analysis acknowledges significant challenges amid shifting international political and economic landscapes, rapid development of digital technologies, and persistent cultural cognitive differences. These challenges include: copyright trade vulnerability to bilateral relations and global market fluctuations; translation practices constrained by historical precedents and cognitive biases, with urgent talent shortages; and international book fairs' accelerated value transformation post-pandemic, where technological disparities may create new barriers. In response, this research proposes a three-dimensional pathway for optimizing Sino-German publishing exchanges: establishing a long-term cooperation network led by the government, coordinated across departments, and deeply involving publishing institutions, to enhance the resilience of exchanges; addressing translation challenges through enhanced roles for sinologists, innovating the talent training system, embracing technological empowerment, and unblocking channels for deep cultural dialogue; and maximizing book fairs' interpersonal network value through strengthened exhibition linkages and expanded cooperation across the "culture+" industry chain. The enhancement of Sino-German publishing exchanges holds significance not only for bilateral knowledge sharing and mutual understanding but also demonstrates how nations with diverse cultural backgrounds can overcome obstacles to achieve effective knowledge dissemination and cultural exchange.

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Research on the Publication and Dissemination of the Chinese Books of Western Learning in the 17th and 18th Centuries
ZHANG Xiping,XU Donghao,HUANG Yimei
Science-Technology & Publication   2025, 44 (7): 13-19.  
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Chinese history witnessed two major instances of large-scale assimilation of foreign cultures: the introduction of Buddhism during the Han Dynasty and the arrival of Catholicism during the Ming-Qing transition. The latter initiated substantial cultural exchange between China and the West, generating an extensive collection of "Chinese Works on Western Learning." From the perspective of mutual learning among civilizations, the publication and dissemination of these texts deserve in-depth study in the context of Chinese publishing history. This paper examines the emergence of a new category of Chinese texts during the Ming-Qing period that translated, published, and responded to European culture, contextualizing this development within the broader history of Sino-Western cultural exchange and evaluating the significance of "Chinese Works on Western Learning." During the 17th–18th centuries, as Chinese and Western cultures encountered and engaged in dialogue, missionaries in China used book publishing as a primary evangelization strategy. Books became the most effective medium for bridging Eastern and Western civilizations, facilitating both cultural collision and mutual understanding and perception. Many of the linguistic and lexical innovations introduced through these publications were incorporated into everyday Chinese usage, with some persisting to the present day, and continuing to influence contemporary Chinese cognitive frameworks and discourse. This paper then discusses the academic efforts since the late Qing Dynasty to collect, catalog, reproduce, and systematically compile these works. This bibliographic endeavor can be traced back to 1615, encompassing early compilations of prefaces by Chinese literati (some of whom were Jesuit collaborators) for Western-learning texts and Ming Dynasty official documents concerning the treatment of missionaries. This paper further analyzes the scholarly significance of "Chinese Works on Western Learning" for civilizational dialogue and mutual learning. The publication and dissemination of these materials will undoubtedly significantly impact research in Ming-Qing history, including the history of Chinese intellectual culture, Chinese Catholicism, translation history, linguistic evolution, and Western Sinology and global history. Moreover, they offer valuable insights for contemporary publishing practices in cross-cultural exchange. As a vehicle for cultural transmission, the publication and dissemination of Chinese Works on Western Learning during the Ming-Qing transition represents a remarkable chapter in the history of Sino-Western cultural exchange, with intellectual implications that continue to influence world civilizations to this day. The systematic collection and scholarly compilation of these works constitute essential academic research for Chinese publishing history, history of science and technology, religious history, and linguistic evolution - a mission that remains incomplete and demands continued efforts. Particularly as China reclaims its central position on the global stage, it is imperative to explore when and how Chinese civilization first encountered Western civilization, and to examine the academic legacy left by their three-century dialogue (1500-1800). This represents an essential scholarly work that the publishing community must undertake from the perspective of inter-civilizational communication and mutual learning.

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Transformation of Publishers' Operation Modes in the Digital Era
HUANG Xianrong,WANG Juan
Science-Technology & Publication   2025, 44 (12): 5-11.  
Abstract222)   HTML6)    PDF (8585KB)(163)      

The rapid advancement and deepening integration of digital technologies have fundamentally reshaped the operational ecosystem of the publishing industry. In the era of comprehensive digitalization, the traditional operational models of publishing units are increasingly insufficient to address the evolving demands of new business formats, characterized by the convergence of content forms, the personalization of user needs, and the diversification of market competition. This paper systematically examines the ecological transformations within the publishing industry under digitalization, focusing on three key operational dimensions: content production, product forms, and marketing distribution. These transformations are driven by a confluence of factors, including technological innovation, policy guidance, and shifting market demands. In terms of content production, technologies such as artificial intelligence and big data are reshaping the logic of topic selection, editing, proofreading, and even content generation, facilitating a shift from experience-driven to data-driven approaches and from human-led to human-machine collaboration. Regarding product forms, publications have evolved from static print-based texts into dynamic, interactive, and multimedia digital products, advancing toward immersive experiences through technologies like virtual reality and augmented reality applications. In the realm of marketing and distribution, precision marketing based on the analysis ofuser behavior data is gradually becoming mainstream, while distribution channels have expanded from traditional physical networks to a multidimensional system integrating online and offline platforms with diversified platforms. In response to these ecological shifts, this study proposes a three-dimensional transformation pathway for publishing units, centered on business process reengineering, organizational restructuring, and talent structure optimization. Business process reengineering emphasizes the full digitalization and intensification of workflows, advocating for the establishment of user-centric, data-driven, and networked operational processes. This approach moves beyond linear production to agile, iterative methodologies that enhance efficiency and responsiveness. Organizational restructuring calls for the development of flexible, flat, and cross-departmental collaborative mechanisms. Such structures are designed to dismantle traditional silos, foster innovation, and support rapid iteration and experimentation, enabling seamless coordination across functions to adapt to dynamic market conditions and technological advancements. Talent structure optimization highlights the critical need to cultivate and attract interdisciplinary professionals with both content expertise and technical proficiency. Emerging roles such as product managers, data analysts, and user operations specialists are essential to bridging the gap between traditional publishing competencies and digital innovation demands. Furthermore, strategic leadership with a vision for integrating technology and content is paramount to guiding sustainable transformation. In conclusion, this paper provides a comprehensive and practical framework to support traditional publishing units in their strategic and operational evolution within the digital landscape. By addressing these core dimensions of processes, organization, and talent, publishing units can transition from traditional content providers to dynamic builders of knowledge service ecosystems, thereby enhancing their competitiveness and ensuring sustainable development in the digital age.

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Reflection on Pathways for Effective Promotion of Transformationof Sci-Tech Achievements by STM Journals
LYU Peng,WANG Yue,LIU Bing,WEI Junmin
Science-Technology & Publication   2025, 44 (9): 101-106.  
Abstract151)   HTML2)    PDF (1677KB)(160)      

The pathways and implementation strategies for scientific, technical, and medical (STM) journals to effectively facilitate the transformation of scientific research achievements are investigated, with a focus on resolving the disconnect between demand and service in the innovation chain and bridging the gap between "paper-based achievements" (research papers) and "production lines" (industrial application). Through literature review, data analysis, and in-depth case studies, it elucidates the functional role of STM journals in achievement transformation and proposes actionable tactics to enhance their service capabilities. This paper identifies three core functions of STM journals in driving transformation. First, as a foundational platform for knowledge dissemination and scientific validation, they authenticate the scientific rigor of research outputs through rigorous peer review, laying a credible groundwork for industrial adoption. Second, as a value-identification tool, their interdisciplinary editorial and review teams, comprising clinical specialists, industry consultants, and researchers, excavate the application potential of achievements, emphasizing economic and societal impact. Third, as a connectivity hub for industry-academia-research collaboration, they organize academic forums, showcase transformation cases, and enable the sequential transformation of "basic research—application development—industrial implementation". Nevertheless, three critical bottlenecks are pinpointed. First, fragmented academic evaluation systems prioritize citation metrics and journal impact factors over transformation potential, resulting in a national scientific research patent conversion rate of merely 6% and a university invention patent industrialization rate of 3.9%. Second, journals lack robust information screening and matchmaking mechanisms: most fail to integrate "clinical—research—industry" needs or specify application scenarios, causing an average 5-year lag between academic publications and industrialization. Third, traditional journals operate solely as "paper publishers" rather than "knowledge hubs, " failing to foster a collaborative ecosystem balancing the "academic prestige focus" of research institutions and the "commercial viability focus" of enterprises. To address these challenges, five targeted solutions are proposed: refine content positioning by incorporating "technology transformation columns" (e.g., Chinese Medical Journal tracking COVID-19 miRNA diagnostic markers) and establishing a "clinical-research-industry" topic linkage mechanism, exemplified by Cancer Pathogenesis and Therapy (CPT) curating interdisciplinary themes; strengthen service capacities via a "basic research + application value" dual-track review framework (adopted by The New England Journal of Medicine) and interdisciplinary editorial boards with clinical, industry, and regulatory experts; build collaborative platforms featuring online transformation zones (e.g., CPT planning an "anti-cancer technology transfer" section) and offline technical matchmaking symposia; advance internationalization through joint special issues with global journals and engagement in worldwide technology networks; and enhance evaluation protocols by monitoring transformation outcomes (e.g., patent acquisition, Regulatory Approval). In conclusion, STM journals must evolve from "paper disseminators" to "knowledge hubs", effectively connecting laboratories and production lines. This evolution accelerates the transformation of scientific research achievements while contributing to the cultivation of new quality productive forces, aligning with national strategies to integrate innovation and industrial progression and operationalizing the principle that "scientists should write the paper on the land of our country" and apply technological achievements to modernization.

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Age-Friendly Services of Digital Reading Platforms: A Study in the Context of Active Aging
CONG Ting,WEI Yinan
Science-Technology & Publication   2025, 44 (8): 56-67.  
Abstract90)   HTML0)    PDF (1882KB)(159)      

As digital reading becomes increasingly embedded in the cultural and informational lives of users, ensuring equitable access for aging populations has emerged as both a social imperative and a design challenge. While digital reading platforms have advanced rapidly in terms of interface design, content delivery, and interactivity, their development has not always kept pace with the needs of older adults—one of the fastest-growing user demographics. This study addresses the intersection of digital inclusion and reading technology by investigating how age-friendly design can support older adults' meaningful participation in digital reading environments. Utilizing a multi-method approach, the research combines policy analysis, in-depth interviews with older users, and user-centered evaluation of leading reading platforms to build a structured framework for assessing age-appropriate digital services. Eighteen semi-structured interviews were conducted with older adults aged 55 to 76, selected to ensure diversity in gender, digital literacy, and reading habits. Additionally, seven widely-used digital reading apps were selected for empirical evaluation based on their market relevance, functional variety, and popularity among general users. The assessment was conducted through direct user testing combined with researcher observation and post-use interviews. Through qualitative and observational methods, the study captures the pain points experienced by older users and identifies systemic gaps in the user experience. The evaluation focuses on six core dimensions—visual readability, operational simplicity, reading interaction, audio-supported functions, content adaptability, and security assurance—which collectively determine the accessibility and usability of digital reading applications for senior users. Crucially, this study proposes a four-tiered logic model—usability, ease, engagement, and trust—to guide the development of age-friendly service strategies. This model extends beyond conventional accessibility metrics by incorporating emotional comfort, digital confidence, and long-term trust into platform evaluation and design. In doing so, it aligns the goals of inclusive technology design with broader frameworks of active aging, user empowerment, and digital citizenship. The theoretical contribution of this study lies in bridging the gap between aging studies and digital reading research. While prior work in digital reading has focused on personalization, gamification, and content diversity, few studies have incorporated the lived experience of elderly users into design assessment. This research addresses this gap by foregrounding older users not as passive recipients of technology, but as active participants with evolving preferences, cognitive habits, and content needs. From a practical perspective, the study offers a scalable and policy-informed framework for evaluating age-friendliness across digital reading services. These insights are applicable not only to developers and UX designers, but also to publishers, platform strategists, and policymakers seeking to enhance the reach and social value of digital reading. By establishing design benchmarks rooted in user diversity and aging dynamics, this research pushes the boundaries of how digital reading is conceptualized—not merely as a technological product, but as a socially embedded service that must adapt to demographic change.

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Comparative Study on Copyright Risks and Compliance Governance of Artificial Intelligence-Generated Content
LI Hongfei,XIONG Yifei
Science-Technology & Publication   2025, 44 (8): 102-112.  
Abstract123)   HTML2)    PDF (11681KB)(157)      

Generative artificial intelligence (GAI) is transforming global content industries and copyright governance. As a general-purpose technology with broad applicability, adaptability, and cross-domain complementarity, GAI enables unprecedented scalability, personalization, and efficiency in content creation. Yet its rapid integration into publishing ecosystems introduces systemic challenges. Artificial intelligence–generated content (AIGC) erodes originality standards in human–machine collaboration, fragments ownership across multi-actor, algorithm-mediated chains, and creates legal uncertainty over large-scale use of protected data in model training. These developments destabilize rights allocation, diminish the market value of copyright assets, and weaken collaborative mechanisms essential to digital–intelligent transformation. This study undertakes a comparative analysis of governance regimes in the United States, European Union, United Kingdom, Japan, and South Korea. The U.S. relies on a jurisprudence-led model centered on the "human authorship" threshold and evolving fair use interpretations, supplemented by targeted industry self-regulation. The EU advances a legislative-first approach, embedding text and data mining (TDM) exceptions and mandatory disclosure of training data within a transparency-oriented framework. The U.K. emphasizes negotiated policymaking, industry standards, and provenance authentication through cross-sectoral coordination. Japan and South Korea prioritize contract-based governance and procedural standardization, requiring generation-process documentation and applying technical tools such as originality detection and blockchain registries. While these models provide instructive elements, each faces constraints: U.S. jurisprudence lags in addressing non-human creativity, EU legislative breadth risks over-regulation, U.K. consensus-building can slow adaptation, and Japan–Korea contractualism may inadequately address cross-border enforcement. Common trends nonetheless emerge, including a shift from static enforcement toward process-oriented governance, the institutionalization of data and authorship transparency, and strengthened multi-stakeholder coordination. Building on these insights, the paper proposes a five-dimensional governance architecture for China's publishing sector: (Ⅰ) tiered authorship attribution quantifying human creative input and archiving prompts, model invocations, and editorial interventions; (Ⅱ) a unified content–data infrastructure standardizing asset archiving, labeling, and graded circulation; (Ⅲ) proactive platform compliance integrating risk-tiered review, dynamic infringement detection, and standardized dispute resolution; (Ⅳ) a cross-disciplinary talent pipeline combining content expertise, legal literacy, and AI proficiency, supported by joint industry–academia–technology training; (Ⅴ) a strategic shift toward knowledge-as-a-service and data-as-a-service, repositioning publishing as an integrated, analytics-driven knowledge ecosystem. Rather than advocating direct transplantation of foreign models, the analysis evaluates their transferability, highlighting structural conditions and institutional constraints that shape their applicability to China. By integrating comparative legal perspectives with sector-specific diagnostics, the study demonstrates how selective adaptation, informed by empirical assessment, can enhance the responsiveness and resilience of copyright governance. The findings emphasize the necessity for evidence-based, domain-specific policy design that balances technological innovation with the protection of creative ecosystems, providing a reference for aligning domestic reforms with evolving international norms. Ultimately, effective AIGC governance demands adaptive, layered, and coordinated responses across legal, industrial, and technological domains. By synthesizing international best practices with indigenous innovation, China's publishing sector can construct a replicable governance model that safeguards rights, fosters innovation, and strengthens its strategic position in the global knowledge economy.

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Role and Risk Management Strategies for STM Journals from the Perspective of Overall National Security Concept
JIANG Honggui,QIN Juanjuan
Science-Technology & Publication   2025, 44 (5): 141-148.  
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This paper explores the role and risk management strategies for scientific technological, and medical (STM) journals within the framework of the Overall National Security Concept (ONSC) in China. Through a comprehensive policy-theoretical framework grounded in the ONSC, this study employs multiple research methods, including theoretical analysis, case studies, and inductive-deductive reasoning to systematically investigate how STM journals contribute to and interact with the broader landscape of national security. This study highlights the multifaceted functions of STM journals in enhancing national technological security, strengthening national soft power, safeguarding economic security, and consolidating strategic security. Additionally, it identifies a series of security risks inherent to STM journals that could potentially undermine overall national security. This study establishes the conceptual linkage between STM journals and overall national security by referencing National Security Law and other related regulations. It further examines five major categories of security risks associated with STM journals under the ONSC perspective. First, the risk of sensitive technology leakage is addressed, emphasizing that while STM journals facilitate open academic exchange, they simultaneously pose threats of critical information exposure that may affect military and economic security. Multiple documented cases of inadvertent disclosure of sensitive technologies highlight the urgency of stringent review protocols. Second, ideological security risks arising from political errors in publication content are analyzed, stressing the necessity of rigorous political review to avoid misinformation that could damage national cohesion and international relations. Third, the study discusses the impact of academic fraud on innovation security, noting increasing incidents of scientific misconduct that undermine trust and waste resources, thereby threatening the integrity of national scientific advancement. Fourth, ethical risks related to incomplete or flawed academic review procedures are considered. Fifth, social public opinion risks triggered by inappropriate content publication are identified, which may escalate into broader social disputes through rapid dissemination on digital platforms. To address these intertwined risks, this paper proposes a comprehensive risk management framework tailored to the realities of STM journals under the ONSC. Recommendations include: First, establishing dedicated review committees for sensitive technology to prevent information leakage; Second, implementing stringent political review processes to safeguard ideological security; Third, enhancing academic integrity mechanisms by combining technological tools and expert peer review to identify and prevent misconduct; Fourth, improving academic review systems to ensure ethical compliance and scientific rigor; Fifth, developing emergency response mechanisms to effectively manage social opinion crises. In conclusion, this study provides a theoretical and practical foundation for further scholarly inquiry and policy development to enhance the security governance of STM journals in the context of China’s overall national security strategy.

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From Tool to Partner: How AI Empowers the Future Development of Journal Publishing
Editorial Office
Science-Technology & Publication   2025, 44 (9): 47-51.  
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The wave of artificial intelligence (AI) is reshaping various industries. Journal publishing, as a core link in knowledge production and dissemination, is also facing a critical historical turning point in its development amid era transformation. The advancement of AI has brought significant opportunities for efficiency improvement and model innovation to journal publishing, but it has also posed numerous challenges regarding academic integrity, positioning of editorial roles, and publishing ethics. This paper is based on the discussion among five experts on the 15th China International Digital Publishing Expo. Experts point out that the application of AI in journal publishing has introduced a series of ethical challenges. Yan Shuai highlights that the application and development of AI have led to the proliferation of "paper mills" and the openness of AI platforms enables multiple entities to upload content to public platforms. Xiao Hong emphasizes AI’s value-neutral nature as a tool, arguing that its operational outcomes depend on the motivations and purposes of its users. Zheng Suxia cites practices from her editorial department, noting that AI significantly reduced the editorial workload by handling up to 60% of routine tasks. However, this may also lead to a streamlining of editorial staff. Experts believe that technological solutions should be employed to address challenges posed by technology. Xiao Hong advocates leveraging AI for content production and quality control across dimensions such as innovation, significance, scientific rigor, and disseminability (practical applicability). Yan Shuai believes that the issues arising from AI require collaborative governance among multiple stakeholders to resolve. He proposes corresponding collaborative governance measures, drawing on practices from the STM Association as an example. Liu Liwei emphasizes that data served as a critical resource for advancing journal development. Regarding the crisis of human subjectivity caused by AI, Zheng Suxia takes instrumentalism as theoretical foundation, viewing AI as an extension of human capabilities. She emphasizes that AI lacks the subjectivity required for knowledge production, as it does not possess the ability for value-based self-reflection or ethical deliberation. Humans can create new knowledge based on a substantive understanding of the world, while AI cannot. Liu Liwei explores the varying degrees of AI application in academic publishing, scientific communication platforms, and new media content creation, highlighting the distinct advantages and limitations of both humans and AI. Experts ultimately envision AI’s role transition from a tool to a collaborative partner, aiming to guide AI toward beneficial development while preserving space for human agency. Both Xiao Hong and Liu Liwei acknowledge the positive functions of AI, and Liu Liwei believes that humans still play the dominant role in social development. Zheng Suxia envisions a "future editorial department", suggesting that the two can maintain a friendly and cooperative partnership. However, Yan Shuai believes that how we respond to the challenges posed by AI will determine whether it becomes a partner or a troublemaker. Based on this, Chen Dan proposes a shift in the role of journals from information disseminators to drivers of scientific research and innovation. This research provides insights into enhancing human-machine collaboration efficiency and empowering the future advancement of journals.

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Flow Traffic Bubble or Marketing Innovation: The Structural Dilemmas and Optimization Strategies of Book Live Commerce
LV Yongfeng,CHEN Jingtao,WANG Chuangye
Science-Technology & Publication   2025, 44 (5): 119-130.  
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With the rapid advancement of digital technology and expansion of e-commerce platforms, livestream marketing has emerged as a significant growth driver for China’s publishing industry. Unlike traditional book marketing channels, which rely heavily on physical bookstores, print advertising, and offline promotions, livestream marketing leverages real-time interactions, personalized content delivery, and algorithm-driven audience targeting to achieve substantial sales growth. Despite its apparent success, the model faces structural challenges, including pronounced “head effects, ” homogenized content strategies, intensifying price competition, and over-dependence on algorithmic distribution mechanisms. This paper critically examines these issues based on empirical data and case studies from book-related livestream marketing on the Douyin platform. It reveals several key findings. First, the market shows significant concentration effects, where a small number of leading livestreamers and influential publishing companies dominate the landscape, creating substantial entry barriers for small and mid-sized publishers. Second, the prevailing marketing strategy excessively emphasizes price competitiveness and immediate conversion, leading to severe homogenization and superficial content delivery. This approach diminishes users’ long-term engagement and weakens brand loyalty, failing to cultivate sustained reading habits or deeper cultural appreciation among consumers. Third, algorithmic mechanisms on platforms like Douyin exacerbate content imbalance by favoring short-term engagement metrics such as clicks, immediate purchases, and interaction frequency. Consequently, content with educational depth or cultural significance receives less exposure, reinforcing shallow consumer behavior and creating a misleading “traffic bubble” that does not reflect genuine consumer preferences. Additionally, intensified low-price competition undermines the publishing industry’s overall profitability and diminishes the perceived cultural value of books, potentially resulting in an unsustainable downward spiral in market quality and content innovation. To address these challenges, this paper proposes four innovative optimization strategies. First, publishers should invest in developing autonomous brand channels that leverage virtual technologies, such as AI-driven virtual hosts and immersive VR environments, to reduce dependence on leading influencers and enhance their own market influence. Second, the content strategy should shift from simple price-driven promotions toward knowledge-intensive, culturally enriched formats, such as thematic readings, author dialogues, and deep-dive discussions, to foster deeper consumer engagement and loyalty. Third, publishers must implement differentiated pricing and content categorization mechanisms to counteract harmful price competition. This could include limited editions, signed copies, or thematic book packages that enhance perceived product value and stimulate emotional connections with readers. Finally, cultivating private traffic pools and niche social communities is essential. Publishers can utilize algorithmic insights for personalized user interactions, enhance community cohesion through user-generated content, and strategically incorporate niche cultural elements (e.g., anime subculture) to engage younger audiences. In conclusion, while livestream marketing has proven effective in boosting short-term book sales, structural shortcomings exist, rooted in overly aggressive market competition and platform-driven traffic biases, thereby threatening long-term sustainability of the publishing industry. By reorienting toward content-driven, knowledge-based strategies and integrating innovative technologies and cultural engagement approaches, publishers can reclaim market autonomy, foster healthier consumer behaviors, and achieve sustainable growth in China’s evolving publishing landscape.

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Historical Progress, Practical Summary, and Theoretical Adaptation: Reflecting on "Cross-Cultural Publishing" in the New International Context
JIN Qiang,WEI Zhipeng
Science-Technology & Publication   2025, 44 (6): 103-112.  
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This study employs literature analysis and qualitative analysis to delineate the primary historical stages of China's foreign publishing practices, outlining significant events within each phase. It provides policy interpretation within the context of international cooperation and cultural exchange, demonstrating how these phased changes have accelerated China's internationalization process, particularly in enhancing cultural integration and addressing the copyright trade deficit. Since the beginning of the new century, China's foreign publishing cooperation has witnessed a substantial increase in various projects, plans, and initiatives in China's foreign publishing cooperation. Following the introduction of the "Belt and Road" initiative, notable advancements have emerged, shifting the focus of foreign publishing cooperation. Current measures predominantly align with "building a community with a shared future for mankind, " emphasizing reciprocal engagement and dialogue mechanisms, while maintaining equilibrium between "bringing in" and "going out." This study examines theoretical adaptations, noting that sinicization theory necessarily reflects China's political and economic realities, whereas Western cross-cultural communication theory, with its Western-centric perspective, does not adequately incorporate Eastern wisdom, limiting its applicability to China's foreign publishing practices and cross-cultural publishing cooperation. This paper analyzes prevalent cross-cultural communication concepts and, drawing from industry practices and development patterns, examines the practical theoretical foundations and logical variables of "cross-cultural publishing" for Chinese publishing enterprises. It explores publishing cooperation cognition based on China's theoretical characteristics and policy perspectives, thereby promoting the concept empowerment of foreign publishing cooperation from "going out" to "going in, " "going up, " and "integrating in." This research considers Professor Zhao Yuezhi's political economy of cross-cultural communication, which emphasizes intercultural dialogue and local cultural integration. Additionally, it develops a combined analytical framework of cross-cultural communication and communication political economy, facilitating enhanced understanding of international "cross-cultural publishing." The concept of "cross-cultural publishing" requires continuous adaptation to the evolving international landscape, reassessing core objectives, discourse systems, and material support in response to shifting power dynamics, international developments, and technological innovations. To achieve comprehensive integration into the international publishing industry, enhance the sector's international business capabilities, and accurately convey the Chinese proposition and characteristics of "cross-cultural publishing, " emphasis must be placed on scientific research and talent cultivation, as fundamental guarantees for achieving the goal.

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